If I Wanted to Sell/Flip Sites at $1,200 a pop.....

31 replies
Basically, if I wanted to sell/flip sites at $1,200 a pop what would I need to do to get it to that point?

So far my list of requirements looks like this:

1) Actively run the site for 6months
2) Generate Adsense Income
3) Rank in Google

Would I want to do other things like sell clickbank products? Or anything. I have a solid understanding of how this works and how to work it, but I was wondering if any other Warriors had suggestions on how to make a site more appealing so it sells for a high amount of money.
#200 #pop #sell or flip #sites #wanted
  • Profile picture of the author Andy Fletcher
    I don't buy or sell sites like this so my advice isn't worth as much as a lot of people around here. But for what it's worth I'd be more interested in such sites if they had multiple revenue streams demonstrated over several months with consistent or increasing levels of traffic.
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  • Profile picture of the author Jaysmyne
    You know as odd as it sounds, your probably right...maybe I should do clickbank...and perhaps even amazon affiliates, I know I have an old account with Amazon affliates I just can't remember how to get into it haha.
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  • Profile picture of the author rapidscc
    I wasn't able to practice site flipping..But I researched about it for two months last year.. I encountered some common guidelines before, I can't recall the exact ideas but it somehow goes like this:

    1. If its a static site you get the average earnings of a site X 12 months = this is the base price to buy or sell.

    2. If its a membership site, with active members you get its average earnings
    X 36 months = this is the base price to buy or sell.

    There's another one, but I can't recall..also it will serve you well if you care for the site you'll be flipping for at least six months first. Build its traffic, add several income streams.

    You could then use these values as selling point and could get a higher price..

    Clickbank is good, but if you start earning with clickbank, why would you still sell?

    oMar
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  • Profile picture of the author Desmond Ong
    To be honest, there's no real way to price a website. It's all depend on supply and demand.

    But to make a simple thousand dollars flip, all you need to do is really generate $800+ in a month and your site is already worth $1.5k. (assuming it's 1-month old)
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  • Profile picture of the author InternetM39482
    Originally Posted by Jaysmyne View Post

    Basically, if I wanted to sell/flip sites at $1,200 a pop what would I need to do to get it to that point?

    So far my list of requirements looks like this:

    1) Actively run the site for 6months
    2) Generate Adsense Income
    3) Rank in Google

    Would I want to do other things like sell clickbank products? Or anything. I have a solid understanding of how this works and how to work it, but I was wondering if any other Warriors had suggestions on how to make a site more appealing so it sells for a high amount of money.
    Hey,

    There are a lot of factors which determine the sale price of a website including (in a hierarchical order):

    - Revenue
    - Traffic
    - Assets (Content, Product, Google Ranking etc)
    - History

    You should try to have a good blend of all to make an easy sale of $1,500. It's not "needed" to have a Google Ranking, 6 months history etc to sell a site for $1,500, though they'll really add to the value.

    You can sell Clickbank Products, your own products, make membership sites, forums, blogs... the list is endless. Those which have a sustainable revenue model will be valued higher than the other; for an example, membership sites.

    As Desmond said, if your site has not been there for long, you should try to have revenue in around $500 to sell it for $1,500 'these days' on the 'sitepoint marketplace'. If you have history to sit on, then a $150 a month site might as well end up with $1,500 in sale price!

    Good luck!
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  • Profile picture of the author Jaysmyne
    I guess the question now is how do I generate that $500/mo income..........the most I've been able to make in a month off of adsense alone is $20. BUT Then again I haven't really explored clickbank or other revenue streams.
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    • Profile picture of the author InternetM39482
      Originally Posted by Jaysmyne View Post

      I guess the question now is how do I generate that $500/mo income..........the most I've been able to make in a month off of adsense alone is $20. BUT Then again I haven't really explored clickbank or other revenue streams.
      Plan it out.

      $500 a month means approximately $16.66 a day.

      You can use three-four different revenue streams, some of which might be:

      - CPA offers
      - Clickbank / Paydotcom affiliate offers
      - Adsense
      - Direct Ad sales

      20 CPA leads through the website at $10 / lead is equal to $200 & then 4-5 Clickbank affiliate sales at $40 average commission per sale does around $200, $80 in Direct Ad sales and $10-$20 in revenue. You've your eggs in more than one basket, and thus the value is a bit more.

      Proper research. Build a site. Drive Traffic. Concentrate on conversions.

      Read the posts here, there are a lot of helpful ones on every area you could think of!

      Good luck!
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  • Profile picture of the author bhtex71
    Just make shure that the site will generate that kind of income. At least $1200 or so per year minimum. And have some kind of proof to show potential buyers. Good hard, honest numbers and I don't really see that there would be a problem...
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    • Profile picture of the author J smith
      Another thing to consider, if you have a site that generates say 300$/month, why sell it for 1500$ (5 months worth) when you can just keep it and in 5 months it will earn its "sell price" and continue to give you profit after that?

      There was a thread asking this question and most warriors who flipped sites did it for quick cash injection to fund their other project. Though I am sure there are warriors who use site flipping as their main earner.

      To me though site flipping has a glaring weakness as a business model, it's active income. There is nothing passive about it. You stop flipping sites, you stop making money. Since the goal for me at least is passive income (earn money without doing much) I don't find site flipping that attractive. Unless I need quick cash or money for a different project I can't imagine why I'd sell a site that is making money without any work from me for 5-12x it's current monthly income.
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      • Profile picture of the author Desmond Ong
        Originally Posted by J smith View Post

        Another thing to consider, if you have a site that generates say 300$/month, why sell it for 1500$ (5 months worth) when you can just keep it and in 5 months it will earn its "sell price" and continue to give you profit after that?

        There was a thread asking this question and most warriors who flipped sites did it for quick cash injection to fund their other project. Though I am sure there are warriors who use site flipping as their main earner.

        To me though site flipping has a glaring weakness as a business model, it's active income. There is nothing passive about it. You stop flipping sites, you stop making money. Since the goal for me at least is passive income (earn money without doing much) I don't find site flipping that attractive. Unless I need quick cash or money for a different project I can't imagine why I'd sell a site that is making money without any work from me for 5-12x it's current monthly income.

        That's not true. A lot of internet marketers assume that site flipping means you have to write, build everything yourself.

        But did you know that 90% of site flipping process can be outsourced? Which means you don't have to sit in front of your computer more than 3 hours just to make $100 per day.

        I am a college student myself and I've done product launches, product creations, affiliate marketing and site flipping and I must say site flipping takes the less efforts and time to generate the most money for me.

        Also, about passive income, site flipping can greatly contribute to your passive income quicker than you can imagine. Look at it this way. A new buyer bought your site and now wants to get started to make money online. You simply upsell him with recurring affiliate programs. I usually use Hostgator and AWeber. And the conversion is usually 80%!!!

        The main reason people think site flipping business model is unattractive is because they NEVER tried it. Most of the people I knew and trained told me the same thing initially. Right now, they are making a cool $100 a day from site flipping.
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  • Profile picture of the author Andy Fletcher
    The main problem with selling such sites is they often fall into a catch 22. If they are making enough to be worth $1,200 to someone else to buy, do you really want to sell it for "only" $1,200.

    Either way though you'll have a nice asset if you make such a site so don't let that stop you!
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    • Profile picture of the author Desmond Ong
      Originally Posted by Andy Fletcher View Post

      The main problem with selling such sites is they often fall into a catch 22. If they are making enough to be worth $1,200 to someone else to buy, do you really want to sell it for "only" $1,200.

      Either way though you'll have a nice asset if you make such a site so don't let that stop you!
      I recently sold a site publicly which is making $1.6k for $2k. A lot of internet marketers come to me and said i was stupid to let it go.

      Am I really stupid?
      :p

      Look at it this way. That $1.6k isn't passive income. I worked hard (PPC, marketing etc.) to bring that $1.6k in and if I continued to do this over the next few months -- I will just be working harder in a ring of circle (like rat race). Thus, I will become a slave to that site.

      Also I am carrying a lot of risks if I am managing that site any longer. What if the next month I couldn't make $1.6k again? That would greatly devalue my site's value.



      Just my opinion though.
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  • Profile picture of the author designfuschion
    I just had a thought on site flipping.

    I understand the whole provide value,build the assets create monthly profit.

    A higher price could possibly be gained in the listing page also,could it not?
    Say a site is 2 weeks old,made about 20-30 sales (about $150),traffic,clickbank
    -Explaining the benefits of purchasing the site would help it sell for a reserve of about $1200.(assuming approx monthly income is $150x8months=$1200)

    just tossing a few scenarios around in my head /trying to figure out what's realistic.
    Like it was said earlier,its a catch 22. But by stating to potential buyers benefits of buying such a site,could help make the sale?
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  • Profile picture of the author Jaysmyne
    Way I figure it is like, Desmond said, most of the process can be outsourced. Which means that if you have an initial $300 or $500 you can begin to outsource the SEO and the Articles which means all you have to do is manage. I don't see why people bash site flipping, if thats my niche, thats my niche. I don't bash or look down upon people who do affiliate marketing........
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    • Profile picture of the author Star Riley
      Originally Posted by Jaysmyne View Post

      Way I figure it is like, Desmond said, most of the process can be outsourced. Which means that if you have an initial $300 or $500 you can begin to outsource the SEO and the Articles which means all you have to do is manage. I don't see why people bash site flipping, if thats my niche, thats my niche. I don't bash or look down upon people who do affiliate marketing........
      Your right no one should bash you for any choices you make. I think your doing great if you have it at $50 a month some people have sites with 0 income, i know I have a few sites that adsense have dropped on but since I won so many its cool.

      I highly recommend you check out Akky's program it is very helpful. I have yet to find a better deal for the price.

      http://www.warriorforum.com/warrior-...y-no-hype.html
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      • Profile picture of the author J smith
        I didn't say you have to do it yourself, I said it's an active income. ie. you stop selling sites, and your income will stop as well. Good point on upsells though, I didn't think of those. And you are right, I haven't tried site flipping so I am just thoerycrafting.

        However, I have a 2 month old site that makes around 150$ net profits. I could probably sell it for around 1k, but why would I? The income will only increase as I build backlinks and gain ranking, so really, unless I need a quick cash I have no reason to sell. Granted that's the business model I am going for.

        But I am not bashing site flipping, if you can spend 3-500$ to outsource most of the task and then sell it for 1k+ then that's great. Still I kind of feel that in a year you would've made more if you kept the site instead of selling. But none the less, site flipping is a viable plan.

        Now to add some value to this thread. Looking at sitepoint's market place it seems that the siteswith established traffic/revenue sell well. The more and more diversified you can get of both the better the price will be. Also, I'd definitelytry clickbank or cpa in addition to adsense.
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      • Profile picture of the author debra
        Ahhhh...site flipping...

        Get your own reseller hosting account to host the site on. You get a monthly hosting fee for this from the buyer after the sale.

        Populate the site with 2 tier programs. Most buyers will continue using those 2 tier products and services if they are making money and you get a residual from it every month too.

        So, you get an immediate income from the intial Sale and create 2 residual incomes from the Hosting of the site and ongoing commissions on the products/services.

        Rinse....Repeat!
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        • Profile picture of the author Desmond Ong
          Originally Posted by debra View Post

          Ahhhh...site flipping...

          Get your own reseller hosting account to host the site on. You get a monthly hosting fee for this from the buyer after the sale.

          Populate the site with 2 tier programs. Most buyers will continue using those 2 tier products and services if they are making money and you get a residual from it every month too.

          So, you get an immediate income from the intial Sale and create 2 residual incomes from the Hosting of the site and ongoing commissions on the products/services.

          Rinse....Repeat!
          Exactly. You got the point.
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          • Profile picture of the author designfuschion
            Originally Posted by Desmond Ong View Post

            You should try. Thanks to upselling, I'm now making $2k passive from site flipping. Planning my next vacation to Melbourne.
            Wow 2k just in upselling. I'll definitely add it to my sales funnel.
            Originally Posted by Akky View Post

            I have sold a 12 day old mini-site for $2000. Concentrate on Product flips mate Quick and Easy Money!
            So there is money in product flips?
            I was thinking of the 5 sites i mentioned above,(in my previous post) Of creating a 30 page report,with an upsell,salesletter and income. <Is that saturated?

            What exactly is considered a mini-site?
            1 page or digital product salespages(plus the thankyou,download pages etc) ?

            Thanks
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            • Profile picture of the author Akky
              So there is money in product flips?
              I was thinking of the 5 sites i mentioned above,(in my previous post) Of creating a 30 page report,with an upsell,salesletter and income. <Is that saturated?

              What exactly is considered a mini-site?
              1 page or digital product salespages(plus the thankyou,download pages etc) ?

              Thanks

              That's what I do. Startup product sites are kinda saturated in sitepoint. If you have revenue, head to the established section no matter what the established date is. Product flips can be Clickbank ready or Already-money-making . The so called Clickbank ready sites are often seen in SitePoint. The already money making thing is what I excel in . I usually just write the product and outsource designing and stuff like that.
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              • Profile picture of the author designfuschion
                Originally Posted by Akky View Post

                That's what I do. Startup product sites are kinda saturated in sitepoint. If you have revenue, head to the established section no matter what the established date is. Product flips can be Clickbank ready or Already-money-making . The so called Clickbank ready sites are often seen in SitePoint. The already money making thing is what I excel in . I usually just write the product and outsource designing and stuff like that.
                Thanks for that tidbit.
                I honestly don't see the point in selling sites with no sales history or traffic.

                I plan to create the ebook,designwork,write salescopy,use free advertising methods. Basically start from scratch and do everything myself from start to sale.

                I thought the established section was for sites at least 1month old?
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                • Profile picture of the author Akky
                  Originally Posted by designfuschion View Post

                  Thanks for that tidbit.
                  I honestly don't see the point in selling sites with no sales history or traffic.

                  I plan to create the ebook,designwork,write salescopy,use free advertising methods. Basically start from scratch and do everything myself from start to sale.

                  I thought the established section was for sites at least 1month old?
                  Yup, I have tried both those sections. When I listed in the startup section, got no bids. But, when i listed in the established section, it went for a bin price of $2k. Slight Blackhat but nothing to worry about.

                  You're good at designing I guess, Make 10 WP templates. Make a membership site, give them 4 templates each month. Which makes 1 template every week and some designing tutorials. That's all I could think about now, Will get back to you if I have more ideas .
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  • Profile picture of the author designfuschion
    To me though site flipping has a glaring weakness as a business model, it's active income. There is nothing passive about it. You stop flipping sites, you stop making money. Since the goal for me at least is passive income (earn money without doing much) I don't find site flipping that attractive. Unless I need quick cash or money for a different project I can't imagine why I'd sell a site that is making money without any work from me for 5-12x it's current monthly income.
    Yep thats a good point,for anyone.
    I can't speak for others,but i think a good business model would be to create sites for passive income as well as those sites to flip for quicker cash.

    Obviously creating your own product is a must. So,simply have several sites that earn passive income from your own products.

    I am going to have a try at flipping soon. Going to create 5 sites for flipping,and 5 sites for keeps. Either 2 weeks or 4 weeks after launch i'll sell the 5..of course only when profits have hit $300.
    Of course picking the niches and having to part from them will be hard!! haha.
    You simply upsell him with recurring affiliate programs. I usually use Hostgator and AWeber. And the conversion is usually 80%!!!
    Thanks. I hadn't considered upselling the buyer into an affilliate program.
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    • Profile picture of the author Desmond Ong
      Originally Posted by designfuschion View Post

      Thanks. I hadn't considered upselling the buyer into an affilliate program.
      You should try. Thanks to upselling, I'm now making $2k passive from site flipping. Planning my next vacation to Melbourne.
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      • Profile picture of the author Andy Fletcher
        Originally Posted by Desmond Ong View Post

        You should try. Thanks to upselling, I'm now making $2k passive from site flipping. Planning my next vacation to Melbourne.
        $2k total or per month?

        Are you just upselling hosting and aweber or have you done other upsells too?

        Cheers,

        Andy
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        • Profile picture of the author Desmond Ong
          Originally Posted by Andy Fletcher View Post

          $2k total or per month?

          Are you just upselling hosting and aweber or have you done other upsells too?

          Cheers,

          Andy
          Other upsells too of course. For example, not long ago when Mike Filsaime and Anik Singal launched Launch Tree, I sent the offer to my list of buyers and about 20 of them got back to me asking to know more about Launch Tree. I ended up making $200+ just by blasting 2 emails.
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  • Profile picture of the author kayelex
    There are lots of ways to monetize a site. You are already on the right track with clickbank and amazon. Just be aware of ad blindness where people will totally ignore your site if they visit it and and see too many ads on there. Also, if you get a site up to $500/mo, you need to sell it for way more than $1200.

    Another idea is to just build multiple sites and build you a little web real estate empire
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  • Profile picture of the author Akky
    I have sold a 12 day old mini-site for $2000. Concentrate on Product flips mate Quick and Easy Money!
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  • Profile picture of the author Web Dummie
    Find a niche with a good amount of advertisers, expensive keywords preferred. Optimize your site around the top 10 to 20 keywords, you should end up on the first page for at least 5 of them if done right, no matter the competition. Figure out what the advertisers are selling to this niche to justify their high cpc and create two things. A giveaway to collect optins and a product to sell. Get some good graphics made, you can find designers here in the forum that over deliver for $30 to $50.

    This creates multiple value points for the site.

    good keyword ranking is worth what the new owner would have to spend to end up on the first page with CPC ads.

    The optins represent customers now and in the future

    The product, well, it's a product that can be sold over and over.

    With this route, any revenue generated through aff. programs or adsense is icing on the cake.
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  • Profile picture of the author TheRealDomainer
    You can sell a site for above that but you must understand the fundamentals.

    Like any other business online or in the brick and mortal world, you must understand how it works. You can sell dormant domains and websites...
    hersguide.com was sold for $2,600 and teza.com for $9,500

    What you need to ask yourself is why were they sold at that price?
    Reasons:
    1. Mindshare,
    2. Typogeneric
    3. Traffic
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