How to conduct market research in the fitness niche?
I have 2 others who are on my team (more or less), although not as experienced in the weight loss & fitness niche that i'm in. We all dispute the type of product that should be launched (video, ebook, blog, social media presence, etc.) the one thing that might resolve this is market research, I can not take on everything, only one thing, at least at a time anyway.
Is there any way at all of carrying out research to determine what the trends are in this industry, i.e. what type of products people are buying in 2012/13, what they are moving away from and towards, how one should be integrating technology into an online fitness product in 2013.
Thanks, just need some clarification.
Steve Browne, online business strategies, tips, guidance, and resources
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