Do you REALLY need an email list?

by blackli0n 38 replies
One of the first things I learned after YEARS of making money online was that everybody was into building email lists. I had been running a business online but never knew anything about IM.

Then I went to WarriorForum and saw all this hype everywhere about how important it was to collect emails, that the email list was the most important thing. That the email list could be used for auto-responders, sales funnels, and regular pitches of offers, etc, etc.

Well anyway...I did find to the email list to be useful but it wasn't the #1 most financially rewarding thing for me. In fact, I got along for a while without it.

What's BETTER than the email list is to build an amazing website (usually something to do with passion) that is essential to people's lives. Something that they will check EVERY SINGLE DAY, the same way you would with your email. People were checking emails, Facebook, Youtube, and MY SITE.

And I made so much money this way because instead of having to design my site around collecting emails, I could design more around having useful content and then selling my stuff. The visitors were constantly coming back so I didn't have to nag or beg or remind them of stuff happening. They were checking back constantly and requesting/begging me to put up new stuff. People were reading my site from school, from work, while on the toilet, while at the Apple store (AHAHAHA).

If you can get to this kind of relationship with your website visitors, it's better than having to rely on an email list. I'm not saying email lists aren't useful but just know that you can do better than that.
#main internet marketing discussion forum #email #list
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  • Profile picture of the author Patbinc
    I don't think it should be a debate of "an email list or a better website"...both are important and central to Internet Marketers. Like you have said one can do with an email list and without a website and still make money and vice versa, so ultimately its for everyone to choose what they are comfortable working with.

    Think of email list and website like tools in a toolbox alongside many other tools - naturally some tools will be used more than others, depending on the person using the tools, the purpose and so on.

    Some people will never own websites and would prefer running their businesses using email lists forever, that's just them. Others like you don't need email lists and you have accomplished everything with your website, again that's just you.

    I think its a good thing that people can get to pick and use whatever tools they want whichever way suits them so long as they get the results they want. After all it should be about the results, not the tools.
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  • Profile picture of the author TerryX
    Agree I see is as more of a piece then the only way to reach my audience.
  • Profile picture of the author Jerry Higgins
    Both philosophies seem to work depending on how you like to run your business. I would be concerned about traffic drying up to a site that is dependent on organic search results due to circumstances beyond my control.

    With a list, especially a buyers list, you have the very best traffic source that will never dry up.... as long as you have built a solid relationship with your subscribers, just as you are now doing with your website visitors.

    Why not have both methods working for you?
    • Profile picture of the author blackli0n
      Originally Posted by Jerry Higgins View Post

      Both philosophies seem to work depending on how you like to run your business. I would be concerned about traffic drying up to a site that is dependent on organic search results due to circumstances beyond my control.

      With a list, especially a buyers list, you have the very best traffic source that will never dry up.... as long as you have built a solid relationship with your subscribers, just as you are now doing with your website visitors.

      Why not have both methods working for you?
      I have both methods working for me right now but the organic traffic blows away the newsletter list. I guess my point is to tell everyone to go for organic traffic because it's so much more effective than the newsletter lists alone.
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  • Profile picture of the author garyt
    If you have a really useful site with lots of traffic, then you can make it even better with an email list, no doubt about that. There will always be a % of people who don't visit so often so you have to reach out to them.

    Even Facebook sends notification emails to draw traffic back to their site.

    Of course, if you are already raking it in, then maybe you can do away with an email list but not everyone is so good.

    Actually, the most important thing is you must have access to people, be it an email list, a FB page with likes or better still, if you know many people with big lists, then you are made
  • Profile picture of the author ViralMediaBoost
    Yea I agree. It's actually worked for me & my business alot. I now have over 120K contacts alone. I think it's very important. It help's you build a clientele. Your own network. An it's targeted.
  • Profile picture of the author xohaibx
    Whether or not you need an email list totally depends on the niche you're targeting and at the same time the kind of goals you have with your website. For example, if your site is about reviewing software products, you may very well stick to getting as much organic traffic to it as possible.

    On the other hand, if your website is a blog where you regularly post updates in the form of good content, then you should probably own a newsletter so that you can convert more of your new readers into regular ones, and also promote relevant products to them.
  • Profile picture of the author Moneymaker2012
    Building a list and an attractive Site with keyword targeting name is always important and recommended.

    What's BETTER than the email list is to build an amazing website (usually something to do with passion) that is essential to people's lives. Something that they will check EVERY SINGLE DAY,
    People check their horroscope daily, but this isn't enough, you need more than that.
  • Profile picture of the author Lokahi
    If you have a good site with content people want to see, they will go out of their way to bookmark your site and check back regularly and you won't have to chase them down.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by Lokahi View Post

      If you have a good site with content people want to see, they will go out of their way to bookmark your site and check back regularly and you won't have to chase them down.
      Some of my competitors seem to think so, anyway - I just wish they all did.

      For the most part, this isn't true, of course. The simple, prosaic reality is that if you don't build a list yourself, you'll just lose most of the potential business to another marketer who does. (But hey, that might well be me, so carry on, if you like!).

      Like almost all successful affiliate marketers, the majority of my income comes from three main sources ...

      (i) Building credibility and trust-based relationships with people so that they come to rely on the strength of the recommendations I make, and buy products through my links rather than through those on the websites of all the other places they've also (like most prospective customers) visited;

      (ii) Keeping traffic returning to sales pages (because very, very few people buy anything much at their first visit to a sales page);

      (iii) Regularly making further sales - typically at increasing prices - to the same audience of people who continually trust my recommendations and are gradually more willing to buy more expensive things because I'm the person who's recommending them.

      It's all about credibility and trust.

      I need to do all three of those things to make a living. Without list-building, I can't do any of them.

      That's a big part of the reason why there are a few hundred threads in this forum with titles similar to "What's The One Thing You'd Do Differently If You Were Starting Again Tomorrow?". Take a look through a small sample of them, and you'll find that one of the things they all have in common is that they're full of replies from long-established, successful Warriors almost all of whom give the same answer: the thing they'd do differently, with what they know now but didn't know when they started, is "start to build a list on day 1". There are reasons for that, and they're very good and very valid reasons.

      Yes, there are also one or two people here who claim to be making a living through affiliate marketing without list-building (I think literally one, or maybe two), but when I look carefully at their other posts, and what they're promoting here, it always appears to me, skepchick that I am, that they might be making their livings mostly from selling "information" to beginning marketers rather than from affiliate marketing themselves.

      Of course, I'm not for a moment suggesting that affiliate marketing is the only way to make money online, and I'm not for a moment denying that there are ways of making money online without list-building, but if anyone wants to see what a whole group of successful affiliate marketers (and plenty of product vendors, too) have to say on this subject, these threads will surely help ...

      http://www.warriorforum.com/main-int...ml#post7110523

      Is it a good idea to spend some time on building a mailing list ?

      Without Building a List, How Consistent is Your Income from Affiliate Marketing

      Does anyone even make money online without an email list?

      And even this one contains some discussion of the advantages of email marketing, and how they really work: What are the essential things to know about list building?

      Originally Posted by blackli0n View Post

      Do you REALLY need an email list?
      Maybe you don't, but I do. I have a mortgage and bills to pay every month, not to mention shoes to buy.

      Originally Posted by blackli0n View Post

      If you can get to this kind of relationship with your website visitors, it's better than having to rely on an email list.
      There are (a few!) people who think so, but two things are certain ...

      (i) even if it is better than having to rely on an email list, it's still clearly not as good as doing that and having an email list as well, and ...

      (ii) you're overwhelmingly more likely to build that kind of relationship with your visitors through email than in any other way.
  • Profile picture of the author Adrianne_
    Personally, I don't NEED an email list. I have heard for years
    that the money is in the list and if you don't have one, then
    you're leaving thousands of dollars on the table.

    I've captured leads and they pretty much went to waste because
    I personally have no interest in developing an email series to
    follow up with them. It was an unpleasant chore for me.

    Glad to hear about your experience and success outside of
    building the infamous list. Kudos to you, man!
  • Profile picture of the author PatrickX
    You are absolutely right! The best combination is a great blog / website with an email opt in. It is just important to capture the information of your visitor and to build up a lasting relationship with him!
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