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Email Deliverability

by MarkLakewood3367
7 replies
I am trying to improve my marketing email deliverability as much as I can and I want to see if there is anything else I should do to increase it. I have a MX and SPF record, a reverse DNS, and my IP address and domain is not listed on any blacklists. Is there anything else I could do to improve email deliverability? Thanks.
#deliverability #email
  • Profile picture of the author Randall Magwood
    Originally Posted by MarkLakewood3367 View Post

    I am trying to improve my marketing email deliverability as much as I can and I want to see if there is anything else I should do to increase it. I have a MX and SPF record, a reverse DNS, and my IP address and domain is not listed on any blacklists. Is there anything else I could do to improve email deliverability? Thanks.
    Are you doing self-hosted email marketing (your own servers and stuff)..... or are you using a 3rd party company to do it for you (Aweber, Getresponse, etc)?
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    • Profile picture of the author Steve B
      Ask all your customers to white list your email address. Many won't do it, but some will if they want to hear from you.

      Steve
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      Steve Browne, online business strategies, tips, guidance, and resources
      SteveBrowneDirect

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      • Profile picture of the author MarkLakewood3367
        Originally Posted by Steve B View Post

        Ask all your customers to white list your email address. Many won't do it, but some will if they want to hear from you.

        Steve
        I have this stated on my site.
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      • Profile picture of the author MarkLakewood3367
        Originally Posted by Steve B View Post

        Ask all your customers to white list your email address. Many won't do it, but some will if they want to hear from you.

        Steve
        Thanks, Steve. I was wondering if there is any other mechanical thing I need to do from my end to increase deliverability. I don't necessarily have problems with deliverability. I just want to maximize my ability from my end.
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    • Profile picture of the author MarkLakewood3367
      Originally Posted by Randall Magwood View Post

      Are you doing self-hosted email marketing (your own servers and stuff)..... or are you using a 3rd party company to do it for you (Aweber, Getresponse, etc)?
      Myself. COX is my ISP. My business email is hosted by GoDaddy. So, I use COX's and GoDaddy's SMTP servers to email.
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  • Profile picture of the author Brad Davidson
    While you might not be listed on any public blacklists doesn't mean there are not internal flags within the spam filtering system at each ISP you are trying to deliver to.

    I don't have any specific experience with this issue but I do have some programming experience and if I was going to write something like this I would be pulling in public blacklist data as well as having my own spam database based on my own user feedback.

    You also have no idea about the history of your IP address or the IP Address Blocks that are a part of it (unless you have used it since the dawn of time it is likely that someone had something hosted on it before you).

    So I would look in that direction if I was going to really try and increase delivery rates.
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    • Profile picture of the author MarkLakewood3367
      Originally Posted by Brad Davidson View Post

      While you might not be listed on any public blacklists doesn't mean there are not internal flags within the spam filtering system at each ISP you are trying to deliver to.

      I don't have any specific experience with this issue but I do have some programming experience and if I was going to write something like this I would be pulling in public blacklist data as well as having my own spam database based on my own user feedback.

      You also have no idea about the history of your IP address or the IP Address Blocks that are a part of it (unless you have used it since the dawn of time it is likely that someone had something hosted on it before you).

      So I would look in that direction if I was going to really try and increase delivery rates.
      Thanks for your response, Brad. Regarding the blacklist issue, I have checked my IP address and domain with various public blacklist sites on the Internet. Are you suggesting that there is different blacklist data that I should check?

      You are right, I have no idea the history of my static IP address and I don't have a way to retrieve this info.

      I am not saying that my deliverability rate is poor because it is not. I just want to make sure that I have done everything I could from my end that could improve it even more.
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