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Do you use a buy now button or link to sales page in your free download?

by DR0832
10 replies
I have a squeeze page and give away a free ebook. At the end of the ebook I have a link to buy the full version. I am wondering if this is a bad idea and if I should instead send people to sales page first? The thing is some people find my product through my squeeze page and others go directory to my sales page (which has an opt-in form). My free ebook has valuable info which helps to sell the full version. I realize I can test this but I am just looking for some advice before I do.
#button #buy #download #free #link #page #sales
  • Profile picture of the author CyberAlien
    Do people know that they aren't going to get the full eBook when they opt-in to your list or do they assume they are getting it for completely free?
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    • Profile picture of the author DR0832
      Well I state free 60 page ebook on my squeeze page. On my sales page it explains I am offering a 150 page ebook along with a bunch of other important files, but the opt-in form is for the free 60 page ebook.
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  • Profile picture of the author goozleology
    If you've gotten their email through the squeeze page, I'd play the slow game and "coach" them into reading the first 60 pages, follow up with them and only through the emails try to sell them the paid version.
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  • Profile picture of the author WillR
    You guessed it... test test test!
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  • Profile picture of the author ViralMediaBoost
    As said above just test what you think is correct.
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  • Profile picture of the author janiman
    Yes test it or you can mention that the free book holds less valuable information then the full version.
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  • Profile picture of the author Zwoops
    Trial and error is the only method to find out!
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  • Profile picture of the author natebunger
    Offering a squeeze page for your e-book is actually a good idea. You better stick to that plan because if the readers really find your book interesting they have no choice but to buy the full version of it. You’re actually giving them a taste of the whole cake to eat.

    Good luck on that!

    Nate
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    • Profile picture of the author DR0832
      Thanks for the replies however it is incredible that people just keep posting exactly the same thing just so their signatures will show up.
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  • Profile picture of the author Not So New
    The best thing you can do is test and see what works best

    It's the only way to know for sure

    -Shawn
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