11 {{ upvoteCount | shortNum }}
11 {{ upvoteCount | shortNum }}

Promoting membership site with facebook ads?

by coreytucker
10 replies
Hi,

I am promoting a niche membership site with facebook ads. What would be the best way to do this? Should I just create a tab on my fanpage with a brief intro and link telling them to click this link to try my free membership site? I offer a 7 day trial on it. How should I do this? Thanks
#ads #facebook #membership #promoting #site
  • Profile picture of the author coreytucker
    I just find it hard to collect email opt ins via facebook ads. How is the best way to do this?
    {{ DiscussionBoard.errors[8646421].message }}
  • Profile picture of the author coreytucker
    Actually the more I think about it I need to build my email list. I need to be able to build a relationship with these people then soft pitch my membership site
    {{ DiscussionBoard.errors[8646442].message }}
  • Profile picture of the author Lateef Olajide
    I will suggest you test.

    Send advert directly to your membership offer page. See, the conversion.

    Send advert to tab on your facebook page and compare result.

    Getting people to opt-in on your email list is more about your understanding of what they really want?
    {{ DiscussionBoard.errors[8646454].message }}
  • Profile picture of the author coreytucker
    Thanks. But I think I got to build a list through fb ads then promote my membership site.
    {{ DiscussionBoard.errors[8646475].message }}
  • Profile picture of the author TaraCarson
    Do what you are saying, but implement the Facebook signin tools so they don't have to register. They register using Facebook by hitting a button and authorizing your app, which pulls over the necessary information. This gives your app the ability to interact with them on Facebook as well as over email, which will keep them engaged.
    {{ DiscussionBoard.errors[8646480].message }}
  • Profile picture of the author PatrickX
    Hi coreytucker,

    There are two things that came to my mind.

    1. Link your Facebook ads to a landing page where you collect the information of your user. However, don't try to sell anything at this point. People are not on Facebook to buy products.

    2. Link your Facebook ads to your membership site directly. Write an appealing ad text! Include the trigger word "free" and a brief description what your membership area is about. People will more likely click on your website in this case :-)

    Furthermore, I would play around with the targeting of your ad text and use different pictures. Try to use different demographics and different settings in the "likes and interest" section.

    Let me know if you need further advice!

    Patrick
    {{ DiscussionBoard.errors[8646501].message }}
  • Profile picture of the author coreytucker
    thanks guys. I am confused. I wanted to build my email list using aweber though.
    {{ DiscussionBoard.errors[8646580].message }}
    • Profile picture of the author TaraCarson
      Originally Posted by coreytucker View Post

      thanks guys. I am confused. I wanted to build my email list using aweber though.
      Getting a faceobok user to enter an email address is tough, but getting them to authorize an app (which can read their email address right out of facebook) is easy and most will do it. I dont think that will sync right to aweber, but if you can pull the emails out from the facebook api and add them later you can still get them on your list.
      {{ DiscussionBoard.errors[8646616].message }}
      • Profile picture of the author coreytucker
        Originally Posted by TaraCarson View Post

        Getting a faceobok user to enter an email address is tough, but getting them to authorize an app (which can read their email address right out of facebook) is easy and most will do it. I dont think that will sync right to aweber, but if you can pull the emails out from the facebook api and add them later you can still get them on your list.
        How come I have never heard about this before? Also is it effective....as in have you tried it? Thanks for the advice
        {{ DiscussionBoard.errors[8646696].message }}
  • Profile picture of the author WillR
    I would send traffic straight to your squeeze page.

    Then have a good followup sequence in place that sells them on the membership site.

    I also wouldn't give the membership trial for free. I would instead charge $1.
    Signature

    .


    .

    {{ DiscussionBoard.errors[8647532].message }}

Trending Topics