Question about freebie/giveaway

There isn't really anything wrong with using PLR, provided that the quality is high. You run into trouble when the quality of the PLR is low (which it often is), which is why many people recommend avoiding the use of PLR materials and creating something unique instead.

You also have the option of using PLR as a foundation but rewriting it in your own words to make it unique and improve the quality.

Best Regards,
Jon

With apologies, I entirely disagree.

Something unique, Scott.

It matters.

Building a list of real potential customers, with an 85% open-rate of people who gradually come to respect and trust you, rely on the strength of your recommendations, and buy the things you promote is hard work.

But not such hard work as trying to convince yourself that "15% open-rates are normal in this industry", after you've given them a PLR/MMR freebie instead of something that set their expectations, secured a high open-rate, branded yourself, established your continuity-process and fulfilled the purpose needed by your business, to make money in future.

I write a little "free report".

It doesn't need to be very long.

But it does need to be specifically designed and created to be part of my continuity-process and to do all these things ...

• Brand myself and my site
• Fulfil the promise of offering some information of genuine value which they can't find elsewhere
• Set my subscribers' expectations
• Ensure that the subsequent email series gets the maximum possible open-rate and attention
• Continue the process of establishing credibility and trust already commenced on my site
• Provide content able to interest and impress subscribers enough to grab their attention and make sure they "stay with me" so that out of all the other lists they're also on (let's not pretend they're not!) mine is the link through which they effectively choose to buy

In other words, just like almost everything else that determines people's success/failure in internet marketing, it's almost all about quality and relevance.

And that's why PLR won't do the job, even if I re-write it.

What are the essential things to know about list building?

As long as it’s quality you should be ok. However many times the quality isn’t very good. One of the things I do is use PLR as a guideline, however I’ll re-write everything in my own words.

I appreciate everyone's take on this issue. The "correct" method is up for debate and what works for one person, may not work so well for the other. I think the main thing I can draw from the responses (and they are greatly appreciated) is that the content must be A. High quality and B. Highly relevant. No matter which route is taken, these two criteria are essential! Thanks again for all the thoughtful answers.

Scott

I also have to disagree with what Alexa said

I know several sellers (even on this very forum) who put together and sell very high quality PLR materials and reports. I would bet my bottom dollar that a lot of these reports are actually much better and much more valuable than some of the unique reports people have created themselves as freebies.

So I definitely would not say you shouldn't use PLR material. It's not about whether you use PLR material or not, what really matters is the quality of the end product. You might even choose to use some high quality PLR material and then add your own twist to it.

Ideally you should be knowledgeable enough on the subject that you can write your own short report or record your own short video. But if for whatever reason you are entering a niche that you are not comfortable with then PLR material can definitely help and should not be ruled out just because it's PLR material. There is definitely a lot of crap PLR material out there but that's kind of like saying all WSO's are crap just because a lot of them are. There's still some gold to be found in PLR material if you look in the right places.

I never use PLR material myself but that's because I only operate in niches I already understand.

Create high quality content yourself. It costs some time but if you learn to write in a way that people like, you have costumers for life!

You can start with creating an 500 word article per day (30 min) and a free E-book. Promote the E-book in your articles and tell your viewers that they can get it for free when they give you their email address.

This way you will build a list of subscribers that is really interested in what you have to say and you can start selling your products .

We're not talking about writing the next "war and peace" for goodness sake. Write a 5 - 15 page report solving an immediate problem. If you can't do this yourself, then believe me, your freebie is the least of your worries.

Personally, I'd much rather sit down to read a 10 page report than a 100 page eBook. I value my time - and as a subscriber on your list, I hope you value my time too

I guess all what matters are: You Inform them, Educate them, and Entertain them.

Yes, that'd be a great idea man. Creating something unique would be challenging, but fun.

Getting some else's product and giving away them for free is a good option too, but you may want to have the authority from the product owner to do so. And you may want to select a specific product for your specific niche.

Good luck!

Hey Scott,


I believe you should deff. create your own E-book. I feel It works much better, and will create more traffic. People will like looking at your own work, that you have dedicated to make happen. Best of Luck my friend.

I'd try to make it unique, even if it's based on plr. You have to learn this stuff anyway and writing about it is a great way to learn it (apart from doing that is) . Better still do it and then write about it. Like Retsced said, focus on one problem and solve that in a short report format. Take a point from a plr if needs be and expand that into a short report.