Most Effective Way to Do Video Marketing?

J. David Rogers · 05-22-2009, 10:09 AM

I'm just starting to dip my toe into video marketing and was wondering if I could get some feedback on my approach. Technically, I have no problem putting together the videos. I'm just not sure how best to use them.

Do you treat each video somewhat like a unique web page, optimizing it for a single keyword phrase, and thus placing that phrase as the title of the video, and also in the tags?

I'm fine with adding an overlay with my URL in the bottom of the video, but it seems many of the sites (except YouTube and a few others) don't allow you to put a live URL into the description. Is there a way to do this that I'm overlooking? If not, how do you get people to your site with your offer? Just a strong call to action made within the video and hope the viewer types in the URL?

Any other tips/tricks to effective video marketing?

Look forward to replies!

-David

TeamGlobal · 05-22-2009, 11:27 AM

Hi David,

Here's a thread with some useful information:

video marketing guru's?

All The Best,

Tony

J. David Rogers · 05-22-2009, 12:26 PM

Thanks, Tony. I'll add my question to that thread as well.

Clyde Dennis · 05-25-2009, 10:41 PM

I've got two words for you:
1. Consistency
2. Numbers

bigbearmarketer · 05-25-2009, 11:00 PM

Yes you do want to to use keywords and tags, also you want good content in your discription if you are uploading to video sharing sites.

Make sure to put your link first in your discription so people know where to go and another thing is don't sell in your video, referr. What I mean by this is don't push your product or service tell what benefits they will get.

wbakhos · 05-25-2009, 11:07 PM

check out Bubbleply.com.. you can grab any video and put a comment and link within in. Get some traction for the video and you effectively have a clickable link (to site/product/affiliate) for anyone seeing your video.

Just one of many many options!

Cheers
Will

Neil S · 05-25-2009, 11:18 PM

Not to hijack your thread but this could be helpful for properly optimizing your video.

For Warriors using Youtube, do you stuff your description box with tons of keywords? Or do you save those for the tag section?

Marty S · 05-25-2009, 11:45 PM

Quote:

Originally Posted by Neil S

Not to hijack your thread but this could be helpful for properly optimizing your video.

For Warriors using Youtube, do you stuff your description box with tons of keywords? Or do you save those for the tag section?

I am really not sure about how effective the key word is in the description, but I did a variation of the keyword there in a recent video. I think the title of the video is the strongest search factor, where the description I normally use for link re-direct traffic to my website.

You can see how I optimize those keywords in that video by doing a google search for "how to play JJ" ..... it will be the first youtube video in the results.

Ryce · 05-25-2009, 11:51 PM

consider using tubemogul

TubeMogul is an online video analytics and distribution company serving publishers large and small who need independent information about video performance on the Internet and automated upload to the Web’s top video sharing sites.
TubeMogul’s analytic technology aggregates video-viewing data from multiple sources to give publishers improved understanding of when, where and how often videos are watched, track and compare what’s hot and what’s not, measure the impact of marketing campaigns, gather competitive intelligence, and share the data with prospective advertiser

J. David Rogers · 05-26-2009, 12:06 AM

I stumbled on TubeMogul a couple days ago and have to say I'm impressed. It's really easy to use, and the analytics are pretty slick too. And you can't beat the price... free!

Ryce · 05-26-2009, 12:24 AM

Quote:

Originally Posted by Comenius

I stumbled on TubeMogul a couple days ago and have to say I'm impressed. It's really easy to use, and the analytics are pretty slick too. And you can't beat the price... free!

there is also Magma and Visible Measures among others

alexei_aus · 05-26-2009, 03:08 AM

yeah tubemogul is good for that. just done abuse it too much

igorhelpsyousucceed · 05-26-2009, 06:24 AM

Do not forget the keyword research
when you do video marketing.

I mean there is no point in making a video
if you do not rank within the first 2-3 pages.

Igor

Velrajan Thangavelu · 05-26-2009, 06:34 AM

check out Video Scraper Plus -- Software for bulk video download/upload/conversion.

We have 17$ WSO for Video Scraper Plus.

05-22-2009, 10:09 AM	#1
J. David Rogers HyperActive Warrior War Room Member Join Date: Dec 2007 Posts: 121 Thanks: 28 Thanked 9 Times in 9 Posts	Most Effective Way to Do Video Marketing? I'm just starting to dip my toe into video marketing and was wondering if I could get some feedback on my approach. Technically, I have no problem putting together the videos. I'm just not sure how best to use them. Do you treat each video somewhat like a unique web page, optimizing it for a single keyword phrase, and thus placing that phrase as the title of the video, and also in the tags? I'm fine with adding an overlay with my URL in the bottom of the video, but it seems many of the sites (except YouTube and a few others) don't allow you to put a live URL into the description. Is there a way to do this that I'm overlooking? If not, how do you get people to your site with your offer? Just a strong call to action made within the video and hope the viewer types in the URL? Any other tips/tricks to effective video marketing? Look forward to replies! -David

05-22-2009, 11:27 AM	#2
TeamGlobal Advanced Warrior War Room Member Join Date: Feb 2004 Location: USA Posts: 831 Thanks: 40 Thanked 34 Times in 27 Posts	Re: Most Effective Way to Do Video Marketing? Hi David, Here's a thread with some useful information: video marketing guru's? All The Best, Tony

05-22-2009, 12:26 PM	#3
J. David Rogers HyperActive Warrior War Room Member Join Date: Dec 2007 Posts: 121 Thanks: 28 Thanked 9 Times in 9 Posts	Re: Most Effective Way to Do Video Marketing? Thanks, Tony. I'll add my question to that thread as well.

05-25-2009, 10:41 PM	#4
Clyde Dennis Advanced Warrior War Room Member Join Date: Sep 2008 Location: USA Posts: 550 Thanks: 55 Thanked 39 Times in 28 Posts	Re: Most Effective Way to Do Video Marketing? I've got two words for you: 1. Consistency 2. Numbers
	Get More Twitter Followers, YouTube Views and Facebook Fans Right Now! ==>> SocialTurnOn.com

05-25-2009, 11:00 PM	#5
bigbearmarketer Active Warrior Join Date: May 2009 Location: Cape Cod, Mass Posts: 97 Thanks: 0 Thanked 7 Times in 7 Posts Social Networking	Re: Most Effective Way to Do Video Marketing? Yes you do want to to use keywords and tags, also you want good content in your discription if you are uploading to video sharing sites. Make sure to put your link first in your discription so people know where to go and another thing is don't sell in your video, referr. What I mean by this is don't push your product or service tell what benefits they will get.
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05-25-2009, 11:07 PM	#6
wbakhos HyperActive Warrior War Room Member Join Date: Apr 2009 Posts: 180 Thanks: 18 Thanked 33 Times in 24 Posts	Re: Most Effective Way to Do Video Marketing? check out Bubbleply.com.. you can grab any video and put a comment and link within in. Get some traction for the video and you effectively have a clickable link (to site/product/affiliate) for anyone seeing your video. Just one of many many options! Cheers Will
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05-25-2009, 11:18 PM	#7
Neil S HyperActive Warrior War Room Member Join Date: Jun 2008 Location: Los Angeles, CA USA. Posts: 466 Thanks: 45 Thanked 19 Times in 18 Posts	Re: Most Effective Way to Do Video Marketing? Not to hijack your thread but this could be helpful for properly optimizing your video. For Warriors using Youtube, do you stuff your description box with tons of keywords? Or do you save those for the tag section?

05-25-2009, 11:51 PM	#9
Ryce HyperActive Warrior War Room Member Join Date: May 2009 Location: Rio de Janeiro, Brazil Posts: 128 Thanks: 6 Thanked 15 Times in 12 Posts Social Networking Contact Info	Re: Most Effective Way to Do Video Marketing? consider using tubemogul TubeMogul is an online video analytics and distribution company serving publishers large and small who need independent information about video performance on the Internet and automated upload to the Web’s top video sharing sites. TubeMogul’s analytic technology aggregates video-viewing data from multiple sources to give publishers improved understanding of when, where and how often videos are watched, track and compare what’s hot and what’s not, measure the impact of marketing campaigns, gather competitive intelligence, and share the data with prospective advertiser

05-26-2009, 12:06 AM	#10
J. David Rogers HyperActive Warrior War Room Member Join Date: Dec 2007 Posts: 121 Thanks: 28 Thanked 9 Times in 9 Posts	Re: Most Effective Way to Do Video Marketing? I stumbled on TubeMogul a couple days ago and have to say I'm impressed. It's really easy to use, and the analytics are pretty slick too. And you can't beat the price... free!

05-26-2009, 03:08 AM	#12
alexei_aus HyperActive Warrior War Room Member Join Date: Oct 2008 Location: Melbourne, Australia Posts: 476 Blog Entries: 3 Thanks: 14 Thanked 10 Times in 9 Posts Social Networking	Re: Most Effective Way to Do Video Marketing? yeah tubemogul is good for that. just done abuse it too much
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05-26-2009, 06:24 AM	#13
igorhelpsyousucceed Mastermind Marketer War Room Member Join Date: Jun 2008 Location: , , Israel. Posts: 1,335 Thanks: 366 Thanked 296 Times in 130 Posts Social Networking Contact Info	Re: Most Effective Way to Do Video Marketing? Do not forget the keyword research when you do video marketing. I mean there is no point in making a video if you do not rank within the first 2-3 pages. Igor
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05-26-2009, 06:34 AM	#14
Velrajan Thangavelu www.videoscraperplus.com War Room Member Join Date: Oct 2008 Location: Chennai,INDIA Posts: 160 Thanks: 15 Thanked 2 Times in 2 Posts Social Networking Contact Info	Re: Most Effective Way to Do Video Marketing? check out Video Scraper Plus -- Software for bulk video download/upload/conversion. We have 17$ WSO for Video Scraper Plus.