Article marketing overrated?

You're missing the fact the EZA articles show up highly on Google, which draws far more traffic than EZA's internal traffic, which is small in comparison.

I love article marketing. I've been working on other projects lately but I still get a steady stream of traffic everyday from articles I wrote in January.

I will say this, and I think few marketers realize this, that there comes a time when publishing your content to Ezinearticles and sites like it is not as effective as publishing to only your site.

This is especially true when you have a large consistent reader base. Think of it like this: why would you post your original content to another person's website unless you were getting a major benefit from it?

The major benefit is that early on your website is hardly considered by Google, later on in its life content will be indexed faster and rated higher by Google. So, you have to know when to slow down your article marketing and turn it up on your main site.

It depends upon your point of view. I have found that article writing is still an excellent source of high converting traffic. The better your articles, the more and better your traffic. It just works more effectively when you concentrate on originality and overall quality rather than just throwing out generic junk for links. For example, being featured on a prominent website as an expert in your field can do wonders for a lot of businesses.

I think if you look at EzineArticles, for instance, through the prism of someone who is not an "internet marketer" but just an expert in some field who happens to be marketing themselves on the internet, you can more easily understand a lot of the steps EZA takes. The changes that have your average affiliate marketer complaining make perfect sense to those experts.

The benefits of article marketing on EZA are numerous. First of all you get direct traffic from EZA when your article first goes live. Granted, some of this traffic will be other internet marketers, but this might not be a bad thing depending on what niche your site is in. Next, if you chosen a longtail keyword without tons of competition you will rank high in Google for that search term. This high ranking tends to be temporary, but if you throw a few backlinks at your article you can get it to stick there. This will give you an ongoing trickle of traffic for a long time to come.

EZA is also a PR6 site so if you use the resource box properly with longtail anchor-texted keywords you can get some nice Google juice from the backlink. However, the link potential doesn't stop there. If you concentrate on producing a quality article your article will get picked up and published by other webmasters in that niche looking for content. Your resource box, along with your link will also appear on their sites. Again, more Google juice and if their site is a busy one some more direct traffic. Other, less scrupulous webmasters will copy the content from either EZA or other webmasters who've republished your article. Sometimes they turf the resource box, but not always. More backlinks as your article with your anchor-texted link gets spread all over the web.

This is just from one article. Imagine if you cranked out dozens, or hundreds? Article marketing is still very much a viable strategy, but the key, as with having a blog is making sure the content is of high quality and is structured in such a way that the viewer wants to visit your site for more information.

Other than the powerful anchor texted backlinks, the answer is quite simple:

Fast Google Rankings

Unless you have a PR6+ website or blog, your best bet to rank for any keyword is to publish it on EZA and start backlinking to it.

Yes, some of the traffic will get lost in EZA ads and some of their other articles, but it's a quick answer to massive targeted traffic.

On the other hand, EZA also started from scratch... So if you can build a PR6 site, it will bring the same SEO power. That can take up to a year though, but it's worth it.

Article Marketing is much more than just posting on ezine articles.. Ezine articles is a good source of traffic, you basically piggyback on their traffic and the fact that you get indexed more quickly...

But that's just one side of it, as mentioned on this thread too.. you can work on building an authority website in your industry, and start building your reader base, and with time your consistent updates will begin to pay off too.

You articles can also become manuals, used as ezines, as well turned to audios or videos.. basically you have so much you can do... the content is never lost.

Article marketing is overated when you think that you just need to put out any content out there and everywhere just to build traffic.. if you make it a habit to produce good content, and also choose where your content is published, then the results will show

For me it is overrated as a tactic in and of itself to get affiliate sales. That is because it is it is just as hard to get PR and good SERP ranks in articles as it is in my own blog - because my blog has just as good as PR as many articles directories anyway.

However, some people on WF have articles that get amazing traffic and sales - directly to affiliate offers - so it can definitely make money.

Article marketing give me a lot of traffic. I just love it. It doesn't need any extra care just topic need to be more recent and updated.

Article marketing is the best FREE method for driving traffic to your website. I use it all the time for hard to crack niche's and start to see really good traffic after just a few days. Just be sure the article actually gives out information and isn't a sales letter. Build yourself up as an authority in your niche and the traffic will amaze you

I love article marketing it give me a good stream of traffic.

It depends on your goals. My goals as an internet marketer is to get as many anchored links as I can pointing to all the pages of my monetized sites. Article marketing fulfills this goal nicely.

I get a lot of subscribers to my newsletter from eza but not many sales from them. It only costs me like $3 per article i post there so im not complaining, it performs well for the cost.

Well, as people have said. Article marketing is mainly about getting backlinks so your site can rank higher in the SERP's.

For some reason I have a hard time getting myself to hammer out ezine articles. I'm under the impression that it takes like 10 articles a day to get significant link juice. The traffic from that would be just a bonus. I can't motivate myself to write 10 articles a day, let alone a week...I always feel I'm neglecting the actual content of my blog then. Or can I just use my blog posts and repbulish them on ezine? Would that be a duplicate content problem?

Re: keywords. If I target my niche keywords with ezine articles wouldn't that compete against my own site? Obviously its more desirable to have your actual site rank higher than any ezine article.

I would appreciate any clarifications.