Building an Email List Using Guest Blogging
Warriors,
We all know that there's one topic that will never get old in the IM World. Yep, you guessed it right - email list building.
Now, a lot of online marketers focus on building their list using a squeeze page, giving away a freebie such as ebook or a video or something valuable. There's no doubt that this method works, and it will continue to work as long as you're offering something of real value.
However, driving targeted traffic to the squeeze page is an issue for many. Especially for newbie marketers who don't have the money to buy and drive traffic to their brand spankin' new squeeze page.
So what do you do? How do you build an email list the smart way?
The answer is: guest blogging.
Before you start assuming, no I'm not talking about writing a bunch of guest posts for popular blogs and waiting for the traffic to trickle in from your author byline. I'm talking about building and leveraging relationships with other bloggers and have them build an email list for you.
Over the years I've realized that the money does not lie in the list, but rather in the relationship you have with the list. The stronger your relationship, the better the conversion rates you see on each mailing you do.
Why? Because when people know you well, they trust you. They respond to you. They buy from you.
Similarly, when you build a relationship with other popular bloggers by writing quality guest posts for them consistently, they get to know you. They get to trust you. And once you have this connection with them, you can use it for your advantage.
For example, you could write a high quality PDF guide/report/ebook and ask your blogger friend to promote it for you. They will happily do it for you without asking anything in return because you're not some average Joe to them.
You've given them something valuable first (quality content for their blog) before asking something in return.
Remember, real success in the IM world is ALL about building strong relationships and leveraging them the right way. Period.
Would love to hear your thoughts on this
Best Regards,
Mustafa
We all know that there's one topic that will never get old in the IM World. Yep, you guessed it right - email list building.
Now, a lot of online marketers focus on building their list using a squeeze page, giving away a freebie such as ebook or a video or something valuable. There's no doubt that this method works, and it will continue to work as long as you're offering something of real value.
However, driving targeted traffic to the squeeze page is an issue for many. Especially for newbie marketers who don't have the money to buy and drive traffic to their brand spankin' new squeeze page.
So what do you do? How do you build an email list the smart way?
The answer is: guest blogging.
Before you start assuming, no I'm not talking about writing a bunch of guest posts for popular blogs and waiting for the traffic to trickle in from your author byline. I'm talking about building and leveraging relationships with other bloggers and have them build an email list for you.
Over the years I've realized that the money does not lie in the list, but rather in the relationship you have with the list. The stronger your relationship, the better the conversion rates you see on each mailing you do.
Why? Because when people know you well, they trust you. They respond to you. They buy from you.
Similarly, when you build a relationship with other popular bloggers by writing quality guest posts for them consistently, they get to know you. They get to trust you. And once you have this connection with them, you can use it for your advantage.
For example, you could write a high quality PDF guide/report/ebook and ask your blogger friend to promote it for you. They will happily do it for you without asking anything in return because you're not some average Joe to them.
You've given them something valuable first (quality content for their blog) before asking something in return.
Remember, real success in the IM world is ALL about building strong relationships and leveraging them the right way. Period.
Would love to hear your thoughts on this
Best Regards,
Mustafa
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