Keyword Help Phrase Or Exact?

MIB Mastermind · 05-22-2009, 06:14 PM

Hey fellow Warriors,

I am thinking of entering a new niche and I have been doing some keyword research using market samurai and googles free keyword tool
anyway I have found 1 or 2 promising keywords.

I have found 1 keywordthat gets 16k searches a day (phrase) and only 50 a day (exact) now I no this is a massive differance but which 1 should I base it on?

SullyUI · 05-22-2009, 06:22 PM

What are you basing your keyword research on, your content, whether it's a viable niche, or what?

MIB Mastermind · 05-22-2009, 06:28 PM

It's a very viable niche and is competative, I have or I think I have found a very profitable keyword which falls in to the sub niche category.

EricOM · 05-22-2009, 06:29 PM

Its the difference between "Holidays" (general) "Maldives holidays" (close) and "Holidays to Meeru" (Absolutely specific)

If you are selling the EXACT ITEM people are SPECIFICALLY searching for, then the only thing stopping you selling to ALL 50 is your sales pitch.

Kim Davis · 05-22-2009, 06:43 PM

People that are searching for exact match are more apt to click thru, because you are offering exactly what they are looking for...therefore your CTR should be higher with Exact....Phrase will bring you some click happy people along with customers.

05-22-2009, 06:14 PM	#1
MIB Mastermind "Mastermind Marketer" Join Date: Feb 2009 Location: Sunny Scotland Posts: 419 Thanks: 12 Thanked 38 Times in 30 Posts	Keyword Help Phrase Or Exact? Hey fellow Warriors, I am thinking of entering a new niche and I have been doing some keyword research using market samurai and googles free keyword tool anyway I have found 1 or 2 promising keywords. I have found 1 keywordthat gets 16k searches a day (phrase) and only 50 a day (exact) now I no this is a massive differance but which 1 should I base it on?

05-22-2009, 06:22 PM	#2
SullyUI Copywriting Warrior War Room Member Join Date: Sep 2005 Location: Central, Illinois , USA. Posts: 793 Thanks: 68 Thanked 31 Times in 24 Posts Contact Info	Re: Keyword Help Phrase Or Exact? What are you basing your keyword research on, your content, whether it's a viable niche, or what?

05-22-2009, 06:28 PM	#3
MIB Mastermind "Mastermind Marketer" Join Date: Feb 2009 Location: Sunny Scotland Posts: 419 Thanks: 12 Thanked 38 Times in 30 Posts	Re: Keyword Help Phrase Or Exact? It's a very viable niche and is competative, I have or I think I have found a very profitable keyword which falls in to the sub niche category.

05-22-2009, 06:29 PM	#4
EricOM Active Warrior Join Date: Apr 2009 Posts: 32 Thanks: 5 Thanked 3 Times in 3 Posts	Re: Keyword Help Phrase Or Exact? Its the difference between "Holidays" (general) "Maldives holidays" (close) and "Holidays to Meeru" (Absolutely specific) If you are selling the EXACT ITEM people are SPECIFICALLY searching for, then the only thing stopping you selling to ALL 50 is your sales pitch.

05-22-2009, 06:43 PM	#5
Kim Davis Ghostwriter War Room Member Join Date: Mar 2009 Location: Ontario Posts: 393 Thanks: 26 Thanked 80 Times in 68 Posts Contact Info	Re: Keyword Help Phrase Or Exact? People that are searching for exact match are more apt to click thru, because you are offering exactly what they are looking for...therefore your CTR should be higher with Exact....Phrase will bring you some click happy people along with customers.
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