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Keyword Help Phrase Or Exact?

by MIB Mastermind
4 replies
Hey fellow Warriors,

I am thinking of entering a new niche and I have been doing some keyword research using market samurai and googles free keyword tool
anyway I have found 1 or 2 promising keywords.

I have found 1 keywordthat gets 16k searches a day (phrase) and only 50 a day (exact) now I no this is a massive differance but which 1 should I base it on?
#exact #keyword #phrase
  • Profile picture of the author SullyUI
    What are you basing your keyword research on, your content, whether it's a viable niche, or what?
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  • Profile picture of the author MIB Mastermind
    It's a very viable niche and is competative, I have or I think I have found a very profitable keyword which falls in to the sub niche category.
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  • Profile picture of the author EricOM
    Its the difference between "Holidays" (general) "Maldives holidays" (close) and "Holidays to Meeru" (Absolutely specific)

    If you are selling the EXACT ITEM people are SPECIFICALLY searching for, then the only thing stopping you selling to ALL 50 is your sales pitch.
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  • Profile picture of the author Kim Davis
    People that are searching for exact match are more apt to click thru, because you are offering exactly what they are looking for...therefore your CTR should be higher with Exact....Phrase will bring you some click happy people along with customers.
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