3.33% Opt-in rate. Is that too bad or is it normal?

15 years ago

It's "normal" but could be better. You can do better than normal with tweaking and testing.

Thanks

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Vanquish

15 years ago

Originally Posted by chewie49

Hello guys,

I started an adwords campaign 3 days ago and I have received 360 clicks through the partners network and I've got only 12 Opt-ins (a 3.33% opt-in rate)

It is a video and text landing page

In your experience, is this normal?

I know content network sometimes brings non-targeted traffic but i don't know if it is that so non-targeted...

please let me know wha do you think.

cheers!

do you have a well designed thank you page that gives the customer step by step instructions on what to do after they opt in?

Thanks

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Trader54

15 years ago

Not sure about your traffic but I would be looking for 33.3% if it is just a page to collect email opt-ins.

Thanks

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chewie49

15 years ago

Thanks for your responses.

Yesterday I changed the design of my squeeze page to see if I get better results (i will let you know in a couple of days)

Vanquish: Yes, I have a very informative thank you page with setp by step instructions.

Trader54: yes, it is just a page to collect email opt-ins

Thanks

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Heimir Finnson

15 years ago

3.33% is not a lot, whether it's normal or not I'm not sure but surely you can get a better conversion.

It's all about testing and tweaking, just a little each time.
Try to change the color of the headline (red and black instead of black and read), adding or removing benefits, insert a picture of yourself (or a good looking familiar).

You know, small stuff. And in time you will have a conversion rate of 5%, then 8%, then 10%.

Thanks
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JP Wilson

15 years ago

Is it normal? Well keep in mind that over 90% of business owners are failing at this very moment, so "normal" isn't necessarily the category you want to put yourself into...

It's all about your ROI. That determines whether or not your campaign is/should be considered successful.

None of us know the actual numbers that you're working with (i.e. cpc, sales page conversion rate, etc.) so we are giving advice as best as we can, but working completely blind.

But for conversation's sake, let's put this into logical perspective here, using a completely hypothetical situation:

If you were only paying 20 cents per click for your Adwords campaign (you're almost certainly paying more) and receiving a 3.33% opt-in rate from 360 clicks, you would essentially be spending nearly 6 bucks to get 1 lead and $70 in order to get about 12 prospects onto your list (rounded up).

Let's say that the offer that you're sending your prospect to has a 3% conversion rate (decent for a sales letter). You would have to send nearly 40 prospects to the offer in order to make even 1 sale. When you consider that you are paying about $5.80 per lead, that equates to $232 just to get 1 sale. Being generous here, if your offer was priced at $97 (a higher-end typical frontend offer) you would still be grossing a negative $135 --putting you hugely in the hole.

So to answer your question, I don't know the intricate details of your campaign, but I can say without a doubt, that based on the hypothetical model given above (which gives unrealistic figures slanted in your favor for the sake of giving you the best possible scenario), not only is it bad, it's worth completely restructuring!

Many people lose their shirts with Adwords because they spend too much time losing money with negative ROIs. Start small and test as much as you can. Test both the opt-in page as well as the sales page (virtually every element of them both)... That is, unless your an affiliate, in which case you obvioulsy wouldn't be able to change the sales letter. Nevertheless, only scale-up once you know without a doubt that you have a winner based on your sales conversion data and positive ROI.

I truly hope this helps bro. Best of luck to you.

PS Be careful with the content network! There's a right way and a wrong way to use it. It is completely different than the search network and therefore, needs to be approached with a completely different strategy. People like Perry Belcher swear by it, but also recognize the serious danger it poses to marketers who are unfamiliar with its unique nature.

Thanks
1 reply

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Learnanew

15 years ago

Dude, that's absolutely terrible. I'd pause the campaign and change the squeeze page template if I were you, then keep split testing headlines, bullets points, etc.

At worst you should be getting 20%, are you sure your keywords are not too broad?

If you want, I'll be more than happy to look at the squeeze page for you.

Thanks
1 reply

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GuerrillaIM

15 years ago

Originally Posted by Learnanew

Dude, that's absolutely terrible. I'd pause the campaign and change the squeeze page template if I were you, then keep split testing headlines, bullets points, etc.

At worst you should be getting 20%, are you sure your keywords are not too broad?

If you want, I'll be more than happy to look at the squeeze page for you.

The important thing is profit. if you are making profit with 3% conversion rate then why pause the campaign? Please consider all advice before you do anything hasty.

Saying "at least 20%" is a wild assumption. There are many more factors to consider when looking at conversion rates. Just by knowing a conversion rate you cannot tell how much money is being made.

Thanks

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GuerrillaIM

15 years ago

in my opinion 3.33% is very low. Do you disclose the sale before asking for an opt in?

If I put together a landing page saying "Here is my product I sell, complete your details for more information" I usually get around a 10% sign up rate.

If I put together a free offer such as "Complete your details to get this free ebook right now" I can get anywhere from 10-30% depending how good the free offer is.

A very important factor in gaining conversion is making sure your ad box matches your landing page. A lot of people make the mistake of trying to create ad text that generates lots of clicks but isn't instantly matched by the content of the landing page. This will get you lots of clicks but unless your page follows up exactly on what the ad box says then a high percentage of people will be hitting that back button instantly.

From my experience the main point that will give the big sway in conversion rates are:

Ad box
Headline
Reason for them to complete their details
Layout of page and placement of form

These will generate the big improvements. Adding pictures with captions, swapping bullets around etc.. do produce improved results but the ones listed above are the ones I concentrate on first as they tend to give much larger improvements.

Thanks

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Tyrus Antas

15 years ago

Partners network traffic is much lower quality than you usually get from Google. Like others said, that's an horrible opt-in rate. Start small, test the hell out of your landing pages and when something seems to be working well, ramp up your efforts.

Tyrus

Thanks
1 reply

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GuerrillaIM

15 years ago

Originally Posted by Tyrus Antas

Partners network traffic is much lower quality than you usually get from Google. Like others said, that's an horrible opt-in rate. Start small, test the hell out of your landing pages and when something seems to be working well, ramp up your efforts.

Tyrus

This is not my experience. I generally find that recently the partner searches give me a better conversion rate as I believe my competitors click through ads on google but not so much on the other networks.

Also if you change your ad text around a little the content network can provide a much higher sign up rate than google search but this does not always relate into more sales.

Thanks

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Soren Jordansen

15 years ago

Think you are asking the wrong question here...

The real question is - does a 3.33% opt in rate make the
campaign profitable?

If not you know you have to can it or tweak it ASAP.

If it is profitable it's time to treat that campaign as the
control and split test your way to a higher optin rate.

It's a soap box of mine - I see way too many people
trying to match the "normal" conversion rate with all
kinds of traffic - when in reality all that matters is
your own bottom line.

Thanks

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David Raybould

15 years ago

Hey Chewie,

3.3% Opt in to a squeeze page is
pretty terrible - I'm betting you
could easily boost that up to 30%
with some tweaks on the page.

Drop me a PM with your URL and I'll
give you some pointers.

I'll have you sucking down those
subscribers like crazy...

-David Raybould

Thanks

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Ryan Shaw

15 years ago

there are 3 levels of people looking at your site : the information seekers, the shoppers, and the buyers. You need to be targeting the buyers better. Try more longtail keywords and more specific keywords. This should prequalify them more

Thanks

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chewie49

15 years ago

Thank you guys for all your feedback.

I am paying 0.02 per click through partners network.

My page is in spanish so I am afraid you won't be able to check it out.

I added 2 more ad groups and yesterday I changed the squeeze page.

today, I've got 94 clicks and Zero Opt-ins.

My "freebie" is a downloadable Webinar. maybe people is not atttracted to that.

i will keep testing and let you know.

cheers!

Thanks
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WPQ 15 years ago

Offer a better freebie for sure. I've gotten up to 25% opt-in; you just need the right traffic and the right free stuff.
- Thanks
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DougBarger

15 years ago

My clients and I average 50% or better, so you definitely have room for improvement.

Thanks

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3.33% Opt-in rate. Is that too bad or is it normal?

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