Best way to market weight loss product?

19 replies
What is the best way to market a weight loss product? Lets say its a one page website on a weight loss pill.
Article marketing (Reviews), Google adwords, PPC, PPV, SEO etc.
#loss #market #product #weight
  • Profile picture of the author auseek
    Firstly.. you want to make sure you capture LEADS.
    So.. you'll need a Squeeze Page.
    You don't want to throw money into Paid Traffic..
    and have nothing to show for it.
    Then you can promote other products to your list.

    -Theo-
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    • Profile picture of the author STMN
      Originally Posted by auseek View Post

      Firstly.. you want to make sure you capture LEADS.
      So.. you'll need a Squeeze Page.
      You don't want to throw money into Paid Traffic..
      and have nothing to show for it.
      Then you can promote other products to your list.

      -Theo-
      I agree with you on this...Also I say PPC and PPV
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  • Profile picture of the author StillSEO
    Rather than finding the best way to market your product I insist you to try driving traffic from all possible sources because each & every way of driving traffic will make sales provided your squeeze page is really attractive.

    If you are lacking investment or money for paid traffic you can start up with free traffic generator like YouTube, Facebook, Twitter & so on..

    Hope the above helps. PM me if you have any other questions relating to traffic generation.
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  • Profile picture of the author Rob Whisonant
    You asked for the best way. You may not like the answer but hear it is.

    1. Become a product of the product.
    2. Tell "your" weight loss story.
    3. Show don't tell, how they can do the same.

    Re's
    Rob Whisonant
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    • Profile picture of the author wesawu
      The Weight Loss market is very competitive. Potential customers see many, many weight loss ads every single day. You have to prove/show them that your product is better than the others. You can accomplish this by developing and testing several squeeze pages and targeted keywords. You would also need to target a specific demographic to maximize your marketing ROI, i.e women over 40, moms who just had a baby, women who are getting married soon, divorced women who are starting to date again, etc. In the past, I have used Lead Impact to drive traffic to my squeeze page to build a list. Simple squeeze pages that appeal emotionally work the best.

      You should set up a 5-7 auto responder series. The first 2 emails should be sent out 2 days apart and provide valuable content about the product. This will warm the subscriber to the product. The remaining emails should provide more content and have your affiliate links sprinkled thru out the email. Don't overly advertise the product or you will come across as a used car salesman.

      The emails should be written in first person as if you were talking to the subscriber face to face.
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    • Profile picture of the author SaraHendren
      Originally Posted by Rob Whisonant View Post

      You asked for the best way. You may not like the answer but hear it is.

      1. Become a product of the product.
      2. Tell "your" weight loss story.
      3. Show don't tell, how they can do the same.

      Re's
      Rob Whisonant
      Sell it with passion! They all do.
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  • Profile picture of the author Moneymaker2012
    there is a high competition in weight loss niche, so also seo isn't much effective for it, you better be doing socail media ads ppc, yahoo bing ads, articles and videos ect.
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  • Profile picture of the author Katherine Henders
    Article marketing and reviews are very efficient, i think.
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  • Profile picture of the author TheMarketingLord
    If you're talking about advertising - I'd go for paid advertising targeting the BODYBUILDING niche - it's going to end up cheaper then targeting 'weight loss' and it will get you at least as many sales, I can pretty much guarantee that

    Good luck!

    Jan
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  • Profile picture of the author cuie
    Google: Presell Mastery and buy it
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  • Profile picture of the author asuran
    Originally Posted by bckk222 View Post

    What is the best way to market a weight loss product? Lets say its a one page website on a weight loss pill.
    Article marketing (Reviews), Google adwords, PPC, PPV, SEO etc.
    I didn't overcomplicate things. I started a YouTube channel and curated a lot of weight loss type of information. Nothing fancy just boring ppt presentations.

    You have to assume that people don't know anything about this topic and in the end I mentioned a product which can help to speed up the process.

    I didn't even had a website just put two phone numbers there for them to choose. I get orders on average 1 per two days on a $32 product.
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    • Profile picture of the author ravenx
      Originally Posted by asuran View Post

      I didn't overcomplicate things. I started a YouTube channel and curated a lot of weight loss type of information. Nothing fancy just boring ppt presentations.

      You have to assume that people don't know anything about this topic and in the end I mentioned a product which can help to speed up the process.

      I didn't even had a website just put two phone numbers there for them to choose. I get orders on average 1 per two days on a $32 product.
      phone numbers? what affiliate platform uses phone numbers?
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      • Profile picture of the author asuran
        Originally Posted by ravenx View Post

        phone numbers? what affiliate platform uses phone numbers?
        I'm a product owner so I could use our phone numbers but actually you can find paid to call CPA offers on the net for real services and you get paid for every call they get.

        You will be set up by a unique tracking number you can use on all of your promotional material or video.
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  • Profile picture of the author Moodyboy003
    Before I was selling in passion,Now I want to sell in rational
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    • Profile picture of the author asuran
      Originally Posted by Moodyboy003 View Post

      Before I was selling in passion,Now I want to sell in rational
      There is always an emotional trigger.

      It is just a myth that we buy things rationally. We just rationalize our decisions later on.

      But what do you mean by rational?
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  • Profile picture of the author brenda221
    The most important focus is the quality of your sales content. It's all about motivation here, that's why presenting a lot of the benefits of losing weight, telling your "life story" and targeting the emotional implications of being overweight all tend to work.

    People need to feel motivated to lose weight and to have a sense of trust that your product is able to give them that ability without being a risky investment. If you can target all these factors, you'll have a psychological advantage that will allow you to attract a lot of actual buyers.
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  • Profile picture of the author Sophie anne weir
    the best thing to do i think is to write a review/story of you trying the product i suggest you do try it because you don't want to ly to your potential buyers write a good review of your experience and then market it
    good luck
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  • Profile picture of the author mgsmith
    Build a mailing list and market your product. Send in free ebooks about tips for weight loss which they can use together with your product.
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    Mike

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  • Profile picture of the author jgant
    2 approaches.

    1. Laser targeted approach: Target a very specific group of people who desire to lose weight. Relate to them. Ideally you've lost weight in the past and can share your experience that resonates with this group of people.

    Perhaps you had a child and had to lose weight? Perhaps you gained weight in college and had to lose weight? Offer what you believe to be the best product for their situation and explain why the product is the ideal solution. This is a laser targeted approach.

    OR

    2. Shotgun approach: This requires massive traffic and subscriber volume. Target anyone interested in losing weight, promote a great product and hope for the best. For this to work, you need serious traffic volume because you won't be able to personally relate to everyone.

    As for mechanics, you'll want to build a list in the process, but if you can get 100,000 monthly visitors to your website, banner ads and product reviews with sufficient impressions can generate sales as well.

    As for promoting multiple products to your email subscribers, put together a group of related products that work together. Research them carefully so you promote the best. They could be:
    • Nutrition related
    • Exercise/Workout focused product
    • Supplement(s)
    • Detox/Cleanse product (physical and/or digital)
    • Yoga program
    • Meditation/hypnosis product

    Anyone looking to lose weight and get healthy can use all of the above as part of their regimen. Create a clear progression in product promotion.
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