How would you sell art online?

by mickyl
10 replies
Hi everybody,

During the last few months I've build my own list in the IM niche and had some success. Then I started wondering: I have some art works (I'm a glass artist and fund my art projects using my Internet skills:-) that I'd really like to sell. I even have an unfinished online store. Maybe I can start selling these works online as well?
The trouble is, selling art is nothing like selling IM products or electronics - my works are luxuries and people buy them because they want something special, not because they have to have them....
So as an Internet marketers - how would you promote an online art store? what would you do in order to spread the word about products that most people can't buy?
I'd be glad for any help or advice!
#art #online #sell
  • Profile picture of the author writeaway
    I'd hire researchers to find places online where art buyers or would be art buyers hang out online.

    I'd use Fiverr to craft graphics and other messaging materials.

    I'd get custom content that appeals to these people's needs and BUILD my credibility.

    THEN, and only then, would I 'market.'

    You don't want to come in blasting spam. Doing so would mean a quick trip to the horrible country of BANISTAN.
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  • Profile picture of the author Steve B
    You sell high-end art the same way you sell anything else . . . with a very specialized and targeted list of prospects. You market to people that crave what you're offering.

    The challenge for the artist comes in identifying that group or audience. Where do you find them, how do you reach them, and how do you appeal to them in such a way that they "open up" to your marketing?

    I think the way to do this is by nurturing one prospect at a time. It's not like you're going to get hundreds of subscribers to your list every day. Your style won't appeal to everyone. Because art is very personal and appeals to certain tastes and likes, I think you put some samples out there (to people interested in art), let folks experience it, and see who wants more of your style.

    Your marketing becomes very personal but that's as it should be. High end art sales don't need large volumes, just a few "addicted" consumers (collectors?) that want to buy whatever you create next.

    Just my thoughts.

    Steve
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    Steve Browne, online business strategies, tips, guidance, and resources
    SteveBrowneDirect

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  • Profile picture of the author getmoneyb
    Hey there! As an experience IM, you shouldn't have any trouble! Do you know the outlet for you to be able to get this accomplished with stores online? For instance, etsy is wonderful for this! Ever heard of casoc sites? Pretty much, you can have a art store for the luxury clientele in certain cities. So cool! Good luck.
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  • Profile picture of the author Ricardo Furtado
    I have a friend who is a big time art dealer.

    He takes photos of all his art.

    He uploads these to his own website that sells art.

    Regards
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    Ricardo Furtado

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  • Profile picture of the author Katherine Henders
    I would create an elegant, attractive site and optimize it for the right keywords. Then create some articles and blog entries about it.
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  • Profile picture of the author mickyl
    Thanks everybody, some great ideas here. I do have a website so I hope I'll be able to start selling my works pretty soon using some of your ideas.
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  • Profile picture of the author biggerk9
    Try social media like Fascebook and Twitter
    and also upload some videos of your art on Youtube
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