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Old 05-24-2009, 07:56 PM   #1
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Default The Belcher Button (Photoshop PSD Download)...Increase Sales 35-320% with this "Buy" Button

The Belcher Button was created by Perry Belcher.

All questions, rights and gratitude should flow there. Perry rocks!

You can learn more about the button here:
Belcher Button | Perry Belcher Top Cinverting But Button

Per Perry, "Split tests show close rates increased by 35 to 320%
over ANY other buy button I have ever used. Every element of the
button has been tested individually in over 10,000 closed transactions."

Unfortunately, there aren't any PSD files to download at his site. Without the PSD, it's hell for the common man to change the Price or Text. (Not everyone is using a cart...some people use memberships)

Today I created the button for personal use and thought I would share with the rest of you.
(The zipped PSD uses the text "Add To Cart"...not "Download Me".)



P.S. I posted on Perry's blog that I would be doing this. My comment was approved out of moderation, so I'm assuming he's cool with it. If it's not, shoot me an email and I'll remove the link asap.



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Old 05-24-2009, 08:18 PM   #2
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Default Re: The Belcher Button (Photoshop PSD Download)...Increase Sales 35-320% with this "Buy" Button

I enjoyed watching the video, and I plan to do some more split testing on my payment buttons now.

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Old 05-24-2009, 09:07 PM   #3
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Default Re: The Belcher Button (Photoshop PSD Download)...Increase Sales 35-320% with this "Buy" Button

Thanks for pointing this out. I'm giving it a try on some of my product sales sites.

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Old 05-24-2009, 09:54 PM   #4
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Default Re: The Belcher Button (Photoshop PSD Download)...Increase Sales 35-320% with this "Buy" Button

Thanks, trying it out now !
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Old 05-24-2009, 09:59 PM   #5
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Default Re: The Belcher Button (Photoshop PSD Download)...Increase Sales 35-320% with this "Buy" Button

Thanks BlueSquares

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Old 05-24-2009, 10:22 PM   #6
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Default Re: The Belcher Button (Photoshop PSD Download)...Increase Sales 35-320% with this "Buy" Button

Quote:
Originally Posted by Trixxie12 View Post
Thanks, trying it out now ! Any tutorials on how to edit this sort of stuff in photoshop?
It's not too hard to do. The way I did it from the original JPG was to erase the "regular price" text and replace it with what I wanted using an Arial font.

I also made the white background transparent where I could use the button where I had an off-white or lightly textured background. I saved this version as a .png file.

Changing the button text would be a little tricky since it's kind of blended in but you could just replace it entirely with an orange textured rectangle layer and your own text above that.

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Old 05-24-2009, 10:42 PM   #7
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Default Re: The Belcher Button (Photoshop PSD Download)...Increase Sales 35-320% with this "Buy" Button

Editing the button in Photoshop is easy.

Just fire up Photoshop, open the included .psd file and select the text using the text tool. Then, type in the text you want. Finally, save the file for web as a JPEG at 75% compression.



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Old 05-24-2009, 11:08 PM   #8
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Default Re: The Belcher Button (Photoshop PSD Download)...Increase Sales 35-320% with this "Buy" Button

Awesome, I already use this button but I didnt have the PSD file for it (nor did I create one, doh) so it was always a bit of a hassle to edit...

Thanks!

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Old 05-24-2009, 11:24 PM   #9
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Default Re: The Belcher Button (Photoshop PSD Download)...Increase Sales 35-320% with this "Buy" Button

Quote:
Originally Posted by BlueSquares View Post
open the included .psd file
Ack! I missed that your image was a link to a zip file that had a PSD.

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Old 05-24-2009, 11:26 PM   #10
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Default Re: The Belcher Button (Photoshop PSD Download)...Increase Sales 35-320% with this "Buy" Button

This has got to be one of the clearest call-to-action button I've seen, Thanks Jesus and, of course, Perry Belcher.


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Old 05-25-2009, 01:12 AM   #11
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Default Re: The Belcher Button (Photoshop PSD Download)...Increase Sales 35-320% with this "Buy" Button

I have this on dozens of sites now. I use it constantly. This will save a little bit of time. I appreciate it.

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Old 05-25-2009, 07:29 AM   #12
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Default Re: The Belcher Button (Photoshop PSD Download)...Increase Sales 35-320% with this "Buy" Button

Great button... But isn't the words "Add To Cart" the ones that will pull the best? I've used it on various sites around and seen it to work best

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Old 05-25-2009, 08:15 AM   #13
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Default Re: The Belcher Button (Photoshop PSD Download)...Increase Sales 35-320% with this "Buy" Button

Hey Dude..

I like the added download me text, it brings the focus onto instant download..

Peace

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Old 05-25-2009, 08:33 AM   #14
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Default Re: The Belcher Button (Photoshop PSD Download)...Increase Sales 35-320% with this "Buy" Button

Great call to action area.

Thanks for offering this.

Dashed lines, price drop, orange color button with navy text on button, double "Add To Cart" - all tested completely. Wow - talk about digging in deeply.

Cheers!
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Old 05-25-2009, 09:15 AM   #15
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Default Re: The Belcher Button (Photoshop PSD Download)...Increase Sales 35-320% with this "Buy" Button

Well, I've implemented it... I'll wait and see what kind of results I get...!
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Old 05-25-2009, 09:17 AM   #16
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Default Re: The Belcher Button (Photoshop PSD Download)...Increase Sales 35-320% with this "Buy" Button

hehe "top cinverting but button"

Looks a very cool button though.

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Old 05-25-2009, 09:20 AM   #17
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Default Re: The Belcher Button (Photoshop PSD Download)...Increase Sales 35-320% with this "Buy" Button

I should start designing these for my clients now...Thanks for the heads up!

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Old 05-25-2009, 10:08 AM   #18
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Default Re: The Belcher Button (Photoshop PSD Download)...Increase Sales 35-320% with this "Buy" Button

I am going to began as well designing with this. Thank you very much.

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Old 05-25-2009, 12:25 PM   #19
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Default Re: The Belcher Button (Photoshop PSD Download)...Increase Sales 35-320% with this "Buy" Button

thanks buddy!!
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Old 05-25-2009, 12:48 PM   #20
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Default Re: The Belcher Button (Photoshop PSD Download)...Increase Sales 35-320% with this "Buy" Button

Thanks for the button buddy.

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Old 05-25-2009, 04:34 PM   #21
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Default Re: The Belcher Button (Photoshop PSD Download)...Increase Sales 35-320% with this "Buy" Button

Quote:
Originally Posted by Chris Stigson View Post
Great button... But isn't the words "Add To Cart" the ones that will pull the best? I've used it on various sites around and seen it to work best
Yes, the PSD file in the original post uses the "Add To Cart" text. I changed it for this thread.



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Old 05-25-2009, 05:20 PM   #22
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Default Re: The Belcher Button (Photoshop PSD Download)...Increase Sales 35-320% with this "Buy" Button

I love this button. Been using it on one of my sites now for a couple months.

I also saw Perry Belcher speak at Yanik's Underground in February. He was talking mostly about Twitter, but he's always a fun speaker.

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Old 05-25-2009, 05:27 PM   #23
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Default Re: The Belcher Button (Photoshop PSD Download)...Increase Sales 35-320% with this "Buy" Button

Never used this before but can see the merits of it so will start testing it and see what we get.
Thanx..
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Old 05-26-2009, 10:37 AM   #24
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Default Re: The Belcher Button (Photoshop PSD Download)...Increase Sales 35-320% with this "Buy" Button

Thank you BlueSquares! Great post. Not only the button in a usable format, but the video link has a ton of great info

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Old 05-27-2009, 07:57 PM   #25
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Default Re: The Belcher Button (Photoshop PSD Download)...Increase Sales 35-320% with this "Buy" Button

Thanks for posting this but I think I missed something along the way. I downloaded the zip file by clicking on the graphic you posted. It contained the button in a .psd format, but it is not layered?


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Old 05-27-2009, 08:43 PM   #26
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Default Re: The Belcher Button (Photoshop PSD Download)...Increase Sales 35-320% with this "Buy" Button

Quote:
Originally Posted by DonDavis View Post
Thanks for posting this but I think I missed something along the way. I downloaded the zip file by clicking on the graphic you posted. It contained the button in a .psd format, but it is not layered?
Yes it is, which PS version are you using?

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Old 05-27-2009, 08:44 PM   #27
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Default Re: The Belcher Button (Photoshop PSD Download)...Increase Sales 35-320% with this "Buy" Button

BlueSquares what font is being used in the button?
I get a prompt to update as if i dont have the font installed, but it looks like Arial to me.

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Old 05-27-2009, 09:15 PM   #28
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Default Re: The Belcher Button (Photoshop PSD Download)...Increase Sales 35-320% with this "Buy" Button

How do I get the dashes around the button? _ _ _ _ _ _ _ _ _ _ Perry said that most people leave it out and are missing out on the increased conversions.
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Old 05-27-2009, 10:36 PM   #29
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Default Re: The Belcher Button (Photoshop PSD Download)...Increase Sales 35-320% with this "Buy" Button

There are instructions provided in the PSD download.

Best way is to enclose it all in a div, eg:

<div style="border:4px dashed red; padding:8px;">
button code here
</div>

Values above may need to be changed to make it look exactly right.

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Old 05-28-2009, 11:53 AM   #30
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Default Re: The Belcher Button (Photoshop PSD Download)...Increase Sales 35-320% with this "Buy" Button

Quote:
Originally Posted by DonDavis View Post
Thanks for posting this but I think I missed something along the way. I downloaded the zip file by clicking on the graphic you posted. It contained the button in a .psd format, but it is not layered?
There are layers. I made the PSD using CS4 with maximum compatibility. I'm not sure how far back the "maximum compatibility" goes though.

Quote:
Originally Posted by RebeccaL View Post
BlueSquares what font is being used in the button?
I get a prompt to update as if i dont have the font installed, but it looks like Arial to me.
Plain old Arial font.

Quote:
Originally Posted by malcasid View Post
How do I get the dashes around the button? _ _ _ _ _ _ _ _ _ _ Perry said that most people leave it out and are missing out on the increased conversions.
Check out the attached PDF inside the download. I put the table code inside.



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Old 05-31-2009, 05:33 AM   #31
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Default Re: The Belcher Button (Photoshop PSD Download)...Increase Sales 35-320% with this "Buy" Button

BlueSquares, is the download still available? Can't get it on my end...

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Old 05-31-2009, 07:21 AM   #32
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Default Re: The Belcher Button (Photoshop PSD Download)...Increase Sales 35-320% with this "Buy" Button

In Perry Belcher's video he talks about how the button has a red border and a red headline.

So I resized the canvas and added them to BlueSquare's image.

Get it here:

http://www.ideapage.com/Belcher-ButtonRED.psd

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Old 05-31-2009, 07:25 AM   #33
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Default Re: The Belcher Button (Photoshop PSD Download)...Increase Sales 35-320% with this "Buy" Button

Quote:
Originally Posted by BlueSquares View Post
The Belcher Button was created by Perry Belcher.

All questions, rights and gratitude should flow there. Perry rocks!

You can learn more about the button here:
Belcher Button | Perry Belcher Top Cinverting But Button

Per Perry, "Split tests show close rates increased by 35 to 320%
over ANY other buy button I have ever used. Every element of the
button has been tested individually in over 10,000 closed transactions."

Unfortunately, there aren't any PSD files to download at his site. Without the PSD, it's hell for the common man to change the Price or Text. (Not everyone is using a cart...some people use memberships)

Today I created the button for personal use and thought I would share with the rest of you.
(The zipped PSD uses the text "Add To Cart"...not "Download Me".)



P.S. I posted on Perry's blog that I would be doing this. My comment was approved out of moderation, so I'm assuming he's cool with it. If it's not, shoot me an email and I'll remove the link asap.


It is amazing how subtile changes make a dramatic affect on the public and your sales. Thank you for the post.
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Old 05-31-2009, 08:12 AM   #34
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Default Re: The Belcher Button (Photoshop PSD Download)...Increase Sales 35-320% with this "Buy" Button

I am excited to know the results

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Old 05-31-2009, 08:16 AM   #35
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Default Re: The Belcher Button (Photoshop PSD Download)...Increase Sales 35-320% with this "Buy" Button

Oh man, I love stuff like this. Split testing is an addictive, profitable, wonderful thing.

I'll be testing this one for sure.

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Old 05-31-2009, 09:33 AM   #36
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Default Re: The Belcher Button (Photoshop PSD Download)...Increase Sales 35-320% with this "Buy" Button

I've been using this button for a couple weeks and I have to say I've noticed a slight decrease in sales. It throws me for a loop because I sure like it and I'm confident of the results others have had.

But they always say to test things and so far the results are not good. But it's too early to say that I'm not being affected by something else. I need to split test it.
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Old 05-31-2009, 11:13 AM   #37
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Default Re: The Belcher Button (Photoshop PSD Download)...Increase Sales 35-320% with this "Buy" Button

Quote:
Originally Posted by Fendi Salim View Post
BlueSquares, is the download still available? Can't get it on my end...

Fendi
Yes sir. I just tested and it's working perfectly.

Quote:
Originally Posted by Don Schenk View Post
In Perry Belcher's video he talks about how the button has a red border and a red headline.
:-Don
Don, I included the headline and red border inside the ReadMe PDF. But that's pretty clever regardless.



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Old 05-31-2009, 11:39 AM   #38
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Default Re: The Belcher Button (Photoshop PSD Download)...Increase Sales 35-320% with this "Buy" Button

Hola Jesus,

You're correct. I didn't read the pdf - duh! So I just added it to the image.

Thanks again for a great idea.

:-Don

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Old 05-31-2009, 11:51 AM   #39
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Default Re: The Belcher Button (Photoshop PSD Download)...Increase Sales 35-320% with this "Buy" Button

Thank you so much !
I'll use it soon !!
So just a OT question: I've read about Perry Belcher and his problems with Justice.
What do you know about it ?
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Old 05-31-2009, 12:24 PM   #40
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Default Re: The Belcher Button (Photoshop PSD Download)...Increase Sales 35-320% with this "Buy" Button

Here's a cool way to add a rollover effect to the button that will also work with Paypal buy now button code:

The Perry Belcher Button with roll over effects for PayPal

That's something I was trying to do for a long time!
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Old 10-16-2009, 03:34 AM   #41
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Default Re: The Belcher Button (Photoshop PSD Download)...Increase Sales 35-320% with this "Buy" Button

H Folks,

Thanks so much for the Belcher graphics. I've just been fooling about with Perry's excellent button and I wanted to produce a graphic for my new product. It's a seven-step system, and I got to thinking that a "Belcher-style" bullet would be a good idea...

Anyhow, I have average Photoshop skills, so used BlueSquares excellent work, and from that, created a few PSD graphic blanks.

Unfortunately, I am not allowed to send you links in this forum - but if you email me, I'll send them to you.

Dave

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