$250,000 for a domain name? Is this guy crazy?

by brettb 100 replies
Apologies if this story has been talked about before.

Anyway, I found out from Flippa's blog that stockphoto.com sold for $250,000 - domain only, no site.

The guy who bought it has now been talking about his purchase. So I guess the story is worth retelling again, as now he's actually put a site up on the domain.

As you might guess, it's a stock photo site, albeit a small one (e.g. no photos of Thailand).

Has the guy wasted his money? How many stock photos will he have to sell to break into profit? It reminds me of 2012 when I wanted to buy a domain through GoDaddy auctions. But it would have cost me $1890. Then I had a brainwave and found out the plural form of the name was available for $10. Fast forward a year and my site with the cheap domain name is doing OK.
#main internet marketing discussion forum #$250 #crazy #domain #guy
  • Profile picture of the author mediamarket
    Not really. If you think about it he could easily make up the $250k in 1 year once that site takes off look at the compettiors they are raking in millions. And plus this is the best domain name for his market. its stock photo it doesn't get more brand able then that.
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  • Profile picture of the author adwike
    I agree with mediamarket this domain will cost next year more than $250k we now that best and short name costs millions dollars then this guy isn't crasy
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  • Profile picture of the author visimedia
    what if he bought not the domain but the VIRAL effect (which is free advertising) for $250k?
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    • Profile picture of the author jwmann2
      I once saw an Ebay auction where someone paid $10K for an autographed picture of Jesus. Nothing surprises me anymore.
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      • Profile picture of the author LilBlackDress
        Originally Posted by jwmann2 View Post

        I once saw an Ebay auction where someone paid $10K for an autographed picture of Jesus. Nothing surprises me anymore.
        That was cheap
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  • Profile picture of the author jfalxr
    I guess that's why you want to website flipping sometimes..
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  • Profile picture of the author StuartDavidson
    250k! jeez louise...
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  • Profile picture of the author sbucciarel
    Banned
    Really, it's all about the domain name. Most of the domains that people label as premium are junk domains. This is a premium domain and as you can from the site below, premium domains go for a lot of money.

    A Two-Letter .com That Commanded $2.7 Million in the Year's 2nd Biggest Sale Tops This Week's Domain Sales Chart
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  • Profile picture of the author ideabreaker
    he can rake in million for that domain after 10 years so it's worth it

    Ciao
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  • Profile picture of the author DarkPixel
    Not crazy. He might create a business around it. He could have everything already ready but the domain/brand name.
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  • Profile picture of the author barache
    I would agree with Suzanne, most domains for sale are junk. But, the true premium
    domains can go for a lot of money. "Stockphoto.com" would be one of those true
    high-value ones.
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  • Profile picture of the author mgsmith
    Stockphoto.com has a good ranking and he would easily get his money back if he has a good product.
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  • Profile picture of the author jbthemummy
    That's an awesome domain and it's a steal for that price. Stock image photos make millions. He can at least make a 50 to 100grand profit or more on the domain.
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  • Profile picture of the author slanier2
    thats a great domain. I think he got a deal at 250K. A good marketer who knows his seo would make a certified truckload of money with that domain.
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  • Profile picture of the author Dayne Dylan
    He's not crazy. That's a great domain. Once he builds a business with stock photos on it, and gets traffic, it will probably do gangbusters. THEN he can flip it for even more down the road.

    On the other hand, he could of spent way less for MrStockPhoto.com (which I just picked up) and used the other several hundred thousand in advertising and development. ;-)
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  • Profile picture of the author Nuno
    I think it was a fair price. Besides the name itself do you know how much valuable traffic it gets without any work? Thousands of people just from the giant iStockphoto.
    Sometime ago I was after a domain that $250,000 wouldn't buy it, by far. It did sell a few weeks ago.
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  • Profile picture of the author E. Brian Rose
    Had I known it was for sale, I may have bought stockphoto.com for $250,000. I don't think the guy is crazy at all.
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  • Best domain for that niche, he's going to absolutely kill it. $250,000 will be nothing soon, he'll make that back 10 times over within a year
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  • Profile picture of the author TheMarketingLord
    Meh, it's not like a good domain name is going to earn you millions instantly... it's a very big advantage but nothing insane. Paying $250k is kind of an overkill IMO.

    But that's just me.

    Cheers
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    • Profile picture of the author E. Brian Rose
      Originally Posted by TheMarketingLord View Post

      Meh, it's not like a good domain name is going to earn you millions instantly... s
      That's true, but it is a very brandable name. The brand is the industry's product name. It's not a winning lottery ticket for a guy that will do nothing with it, but for a proven marketer, it certainly could be.

      Originally Posted by TheMarketingLord View Post

      it's a very big advantage but nothing insane. Paying $250k is kind of an overkill
      Just curious, what is a "very big advantage" in a billion dollar industry worth to you?
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  • Profile picture of the author datingworld
    Once I wanted to buy a domain name on godaddy auction [dating sites related] and the demand was $54000. I told them I wont pay more than $500, they rejeced my offer.

    then instead of that, I bought another one for $12.

    I dont think its worthy to spend so much money on domain names and especialyy stockphoto is not really a very premium domain name...
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    • Profile picture of the author CyberAlien
      Originally Posted by datingworld View Post

      I dont think its worthy to spend so much money on domain names and especialyy stockphoto is not really a very premium domain name...
      Lol do you have any idea how much money is spent on stock photos per year? While the plural would have been better, it's still an amazing domain name.
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  • Profile picture of the author Raydal
    I'm sure the buyer considered his ROI in making the purchase. Not everybody
    find the same value in the same things. But hopefully you find value and the
    things you buy.

    -Ray Edwards
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  • Profile picture of the author writeaway
    That's a great domain name. Not as a good as the plural version but a good name nonetheless. People who aren't too familiar with the domain industry often find domain sale prices ridiculous and baffling. The truth is that domains are the REAL ESTATE of the Internet. Just like real estate it grows in value over time. You might think $250K is ridiculous now. Wait until it is valued at $1M.
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  • Profile picture of the author johnben1444
    It's just a simple web terminology.

    Authority + Earnings = Value
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  • Profile picture of the author Gene Pimentel
    When you have solid plans to create a multi-million dollar per year business, spending $250k on a PERFECT domain name is absolutely worth it, especially if it is your plan to run circles around the competition.
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  • Profile picture of the author TheRealRazzy
    lol, reminds me of a domain I liked so I contacted the people selling it.

    They wanted 300k for the domain with no website. I didn't even want to negotiate because there was no way I would spend more than 1k for the domain I wanted.

    I then bought a domain for $12 that can just as easily be branded

    And for some reason they still email me asking if I'm still interested in the domain. And I always respond "I lost all interest when you thought the domain was worth 300k". lol
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  • Profile picture of the author Stockphoto
    Hi everyone,

    I'm Jon and I'm the one that bought the 'Stockphoto.com' domain via the Flippa marketplace.

    I noticed a bit of traffic coming from WarriorForum these last few days and found this thread (many thanks, brettb ).

    I am very pleased to be part of this forum and have much to learn about internet marketing from all of you. Appreciate the kind comments but I also acknowledge all questions (and doubts).

    I am the first to admit that you would have to be at least a little bit mad to pay that much money for a mere domain name.

    But apart from the domain name, I have the amazing Sergey Nivens on my team. Sergey has been described by Lee Torrens (our leading industry blogger) as "stock photography royalty". He is responsible for some of the most widely used stock photos in the world (you've probably seen them on packaging and websites without even realising). His fantastic portfolio is also marketed on Shutterstock and Fotolia.

    From an initial startup portfolio of about 50,000 stock photos we have been able to prove our minimum viable product by being cashflow positive from Month 1.

    Now we hope to take the next few baby steps and double the inventory to about 100,000 stock photos by Christmas (next month).

    I'm definitely not the 'big fish' with deep pockets Just an average punter that cut his teeth on the original Sitepoint marketplace (Flippa's predecessor), DNF, DP, TDNAM (GD) etc. I've previously been a lurker around WF (even bought a few things from other Warriors in the past).

    I would be pleased to recommend Stockphoto.com's small, but growing portfolio to all here. Please be patient (if you don't find what you're after initially). Sergey and I are working on increasing our inventory.

    Please look me up on LinkedIn (or our blog/FB) if you'd like to connect - I'd be flattered.

    Cheers,
    Jon


    Originally Posted by brettb View Post

    Apologies if this story has been talked about before.

    Anyway, I found out from Flippa's blog that stockphoto.com sold for $250,000 - domain only, no site.

    The guy who bought it has now been talking about his purchase. So I guess the story is worth retelling again, as now he's actually put a site up on the domain.

    As you might guess, it's a stock photo site, albeit a small one (e.g. no photos of Thailand).

    Has the guy wasted his money? How many stock photos will he have to sell to break into profit? It reminds me of 2012 when I wanted to buy a domain through GoDaddy auctions. But it would have cost me $1890. Then I had a brainwave and found out the plural form of the name was available for $10. Fast forward a year and my site with the cheap domain name is doing OK.
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    • Profile picture of the author TeamBringIt
      Originally Posted by Stockphoto View Post

      Hi everyone,

      I'm Jon and I'm the one that bought the 'Stockphoto.com' domain via the Flippa marketplace.

      I noticed a bit of traffic coming from WarriorForum these last few days and found this thread (many thanks, brettb ).

      I am very pleased to be part of this forum and have much to learn about internet marketing from all of you. Appreciate the kind comments but I also acknowledge all questions (and doubts).

      I am the first to admit that you would have to be at least a little bit mad to pay that much money for a mere domain name.

      But apart from the domain name, I have the amazing Sergey Nivens on my team. Sergey has been described by Lee Torrens (our leading industry blogger) as "stock photography royalty". He is responsible for some of the most widely used stock photos in the world (you've probably seen them on packaging and websites without even realising). His fantastic portfolio is also marketed on Shutterstock and Fotolia.

      From an initial startup portfolio of about 50,000 stock photos we have been able to prove our minimum viable product by being cashflow positive from Month 1.

      Now we hope to take the next few baby steps and double the inventory to about 100,000 stock photos by Christmas (next month).

      I'm definitely not the 'big fish' with deep pockets Just an average punter that cut his teeth on the original Sitepoint marketplace (Flippa's predecessor), DNF, DP, TDNAM (GD) etc. I've previously been a lurker around WF (even bought a few things from other Warriors in the past).

      I would be pleased to recommend Stockphoto.com's small, but growing portfolio to all here. Please be patient (if you don't find what you're after initially). Sergey and I are working on increasing our inventory.

      Please look me up on LinkedIn (or our blog/FB) if you'd like connect - I'd be flattered.

      Cheers,
      Jon
      Awesome domain name, now rock-it! I think 250ks is well worth it, if you have great plans for that business...
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  • Profile picture of the author drr
    If Gareth Bale (apologies to non football fans) can sell for £80m, 250k for a domain name doesn't seem all that much in context. It's clearly a staggeringly popular keyword, and with the right biz plan in place should be able to generate positive ROI.
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  • Profile picture of the author LimitlessTraffic
    $250,000 is a lot of money! I personally would not of purchased it the potential for that site is pretty huge!

    stockphoto.com Can't be any better than that if anyone are looking for stock photos.
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  • Profile picture of the author vishwa
    Domains are the Real Estate of the Internet. If anyone has a Good Domain Name with Some uniqueness itself and have already get traffic and ranked well in Search Engines, It will be sold out in Millions. Its a Fact and off course a reality.
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  • I've personally never really believed that the domain name is, in itself, that relevant. And, therefore, I'd never pay ultra-premium prices for a domain name.

    You can just grab a random bunch of meaningless letters, add a ".com" at the end, and make millions. It's all about the know-how, not about the name.

    Examples? sure: Yahoo.com (WTF is a "yahoo" anyway?), Twitter.com (WTF is a "twitter"?), Google.com or Apple.com (stupidest names ever), Pintarest.com (WTF is a "pintarest"?), Flickr.com (WTF is a "flickr"), Skype.com (WTF is a "skype"), etc. You see? all a bunch of random letters without any keyword relevancy (or even meaning!) whatsoever.

    Do you think HostGator.com would have been less successful if they had called themselves, instead, HostLion.com or HostMonkey.com or HostFalcon.com? I don't think so. Why? because they had the most important thing: the know-how.

    So... got a catchy keyword-relevant domain name? cool, I guess. Paying ultra-premium for it? nah, no need.

    PS: Now, I'm assuming we're just talking about the domain NAME in itself, not other variables such as an existing SEO positioning, or an already existing market brand to the name.
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    • Profile picture of the author sbucciarel
      Banned
      Originally Posted by Anonymous Affiliate View Post

      I've personally never really believed that the domain name is, in itself, that relevant. And, therefore, I'd never pay ultra-premium prices for a domain name.

      You can just grab a random bunch of meaningless letters, add a ".com" at the end, and make millions. It's all about the know-how, not about the name.

      Examples? sure: Yahoo.com (WTF is a "yahoo" anyway?), Twitter.com (WTF is a "twitter"?), Google.com or Apple.com (stupidest names ever), Pintarest.com (WTF is a "pintarest"?), Flickr.com (WTF is a "flickr"), Skype.com (WTF is a "skype"), etc. You see? all a bunch of random letters without any keyword relevancy (or even meaning!) whatsoever.

      Do you think HostGator.com would have been less successful if they had called themselves, instead, HostLion.com or HostMonkey.com or HostFalcon.com? I don't think so. Why? because they had the most important thing: the know-how.

      So... got a catchy keyword-relevant domain name? cool, I guess. Paying ultra-premium for it? nah, no need.
      All of your examples are far from just random letters with a .com stuck on the end. All of them are "pronounceable" domain names and they are famous because the owners made them famous.

      vntgwokvj.com < This is random letters with a .com > Not pronounceable.

      Try selling the above for anything at all.

      As for stockphoto.com, stock photo actually means something and is an exact match keword for the product. Of course, EMDs don't hold the weight by themselves in Google any longer, but the owner already has a profitable business going for stock photos using this domain and if he were to turn around and resell it, would most likely get more than what he paid for it back. There is a big market for premium domain names. They are valuable without a site on them, backlinks or any other SEO mumbo jumbo.
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      • Originally Posted by sbucciarel View Post

        All of your examples are far from just random letters with a .com stuck on the end. All of them are "pronounceable" domain names and they are famous because the owners made them famous.

        vntgwokvj.com < This is random letters with a .com > Not pronounceable.

        Try selling the above for anything at all.
        Errrr don't you reckon that you're stating the obvious? :rolleyes: Of course you'd pick something that is pronounceable...

        Even though Flickr.com is kinda sketchy in that regard...
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  • Profile picture of the author MBedford
    I think he has made an awesome investment. If he plans of becoming an authority and making some serious money then he is well on the right track.

    Admittedly it's possible a brandable name might have been a better choice, but let's see how well he does in the next year or two before we decide this.
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  • Profile picture of the author Greenville
    I do not think he has borrowed money from the bank.

    Usually, those who are spending sums like that know what they are doing. In fact, it is not an expense but an investment. In any case, I hope for him that he knows what he is doing!
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  • Profile picture of the author Janice Sperry
    This was a great buy!

    Two word name that is also searched.
    Aged domain - May 5, 1999.
    PR4.
    Alexa - 206578.
    Since there has been traffic there may be a database of past customers. An "Under new management" email could be sent with a discount special or something.
    Buyer took action and has already built a functional site.

    Good job Jon.
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  • Profile picture of the author automationhero
    well if the branding is already there and people know to go to the site then maybe it is worth it.
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  • Profile picture of the author Nuno
    You have to invest a lot more to make a brandable made-up name known to a lot of people, whether by development or marketing. There are very few exceptions.
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  • Profile picture of the author Ricardo Furtado
    When you have money, you can do anything...does not matter if what you do really matters. What only maters when you have money, is that it matters to do what you do. Everything else does not matter. Lollzzzz
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  • Profile picture of the author Devin X
    Banned
    Originally Posted by brettb View Post

    Apologies if this story has been talked about before.

    Anyway, I found out from Flippa's blog that stockphoto.com sold for $250,000 - domain only, no site.

    The guy who bought it has now been talking about his purchase. So I guess the story is worth retelling again, as now he's actually put a site up on the domain.

    As you might guess, it's a stock photo site, albeit a small one (e.g. no photos of Thailand).

    Has the guy wasted his money? How many stock photos will he have to sell to break into profit? It reminds me of 2012 when I wanted to buy a domain through GoDaddy auctions. But it would have cost me $1890. Then I had a brainwave and found out the plural form of the name was available for $10. Fast forward a year and my site with the cheap domain name is doing OK.
    The guy's an idiot. You'd have to get a full website with email lists, contacts, networks, IP, content, and 25,000 in documented average monthly income from whatever. The whole website and business would be attached to that $250,000 tag...not just a domain name. Guy's a MORON.
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    • Profile picture of the author sbucciarel
      Banned
      Originally Posted by TheRealDudeman View Post

      The guy's an idiot. You'd have to get a full website with email lists, contacts, networks, IP, content, and 25,000 in documented average monthly income from whatever. The whole website and business would be attached to that $250,000 tag...not just a domain name. Guy's a MORON.
      So if you decide to invest in a valuable piece of property, you expect it to be completely furnished, clothes hanging in the closet and food in the refrigerator? :rolleyes:
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      • Profile picture of the author Devin X
        Banned
        Originally Posted by sbucciarel View Post

        So if you decide to invest in a valuable piece of property, you expect it to be completely furnished, clothes hanging in the closet and food in the refrigerator? :rolleyes:
        Not the right kind of comparison at all, but nice try. :p If I buy a Pizza Parlor, you're damned right I'm going to want the equipment, knives, ovens, contacts, network, phone numbers, building, name, brand, and everything else that comes with buying an established business. Much more appropriate and relevant comparison.

        Using this comparison, this idiot who bought this domain, bought an empty building just because it was in a prime location. Who knows what he's going to try to build here. It's going to take a lot of work and a lot of money to make back his investment...never mind turn a profit.
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        • Profile picture of the author sbucciarel
          Banned
          Originally Posted by TheRealDudeman View Post

          Not the right kind of comparison at all, but nice try. :p If I buy a Pizza Parlor, you're damned right I'm going to want the equipment, knives, ovens, contacts, network, phone numbers, building, name, brand, and everything else that comes with buying an established business. Much more appropriate and relevant comparison.

          Using this comparison, this idiot who bought this domain, bought an empty building just because it was in a prime location. Who knows what he's going to try to build here. It's going to take a lot of work and a lot of money to make back his investment...never mind turn a profit.
          Well, it's exactly the right comparison because domain investment is NOT buying an established business and doesn't pretend to be. It's making an investment in a premium domain. Plain and simple. It happens to be big business.

          A Two-Letter .com That Commanded $2.7 Million in the Year's 2nd Biggest Sale Tops This Week's Domain Sales Chart
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        • Profile picture of the author Sid Hale
          What a "dude"...

          Originally Posted by TheRealDudeman View Post

          ...this idiot who bought this domain, bought an empty building just because it was in a prime location. Who knows what he's going to try to build here. It's going to take a lot of work and a lot of money to make back his investment...never mind turn a profit.
          .

          Maybe you should have read the thread before commenting. You would KNOW what he's going to build here, and that he's already made a pretty respectable start.

          http://www.warriorforum.com/main-int...ml#post8743470
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    • Profile picture of the author Stockphoto
      That's what my wife said!

      Hahah. Fair call.

      Originally Posted by TheRealDudeman View Post

      The guy's an idiot
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      • Profile picture of the author pdrs
        Originally Posted by Stockphoto View Post

        That's what my wife said!

        Hahah. Fair call.
        LOL!

        While I agree that just buying that domain for $250,000 without any plan would be a bit nuts, it sounds like you have a real plan, a real team and I think the name is killer!

        I'll certainly give you a chance for my stock photo needs and I wouldn't worry too much about jerk comments from Warriors (I'm sure you don't anyways).

        An interesting story to follow, and cool to see you around here! Keep us in the loop!
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    • Profile picture of the author DubDubDubDot
      Originally Posted by TheRealDudeman View Post

      The guy's an idiot. You'd have to get a full website with email lists, contacts, networks, IP, content, and 25,000 in documented average monthly income from whatever. The whole website and business would be attached to that $250,000 tag...not just a domain name. Guy's a MORON.
      What are your feelings on Groupon having also paid $250,000 for their domain? Should they have brainstormed a $10 domain or paid up for the branding value of their #1 choice?
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  • Profile picture of the author Adie
    If the guy is working with getty images and wanted to have his own business then yes, that domain is useful.... Unless you have another hundreds of thousands to develop that domain and have the ability to compete with other big businesses in that certain market, that domain is nothing..
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    • Profile picture of the author candoit2
      Originally Posted by Adie View Post

      If the guy is working with getty images and wanted to have his own business then yes, that domain is useful.... Unless you have another hundreds of thousands to develop that domain and have the ability to compete with other big businesses in that certain market, that domain is nothing..
      That mindset is why there is always a bargain to be found.
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    • Profile picture of the author sbucciarel
      Banned
      Originally Posted by Adie View Post

      If the guy is working with getty images and wanted to have his own business then yes, that domain is useful.... Unless you have another hundreds of thousands to develop that domain and have the ability to compete with other big businesses in that certain market, that domain is nothing..
      The guy already has a profitable business with 50,000 photos on the site and 100,000 due by December. Screw Getty Images. I personally don't want to do business with any of the companies that Getty has gobbled up.
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    • Profile picture of the author Stockphoto
      Cheers, Suzanne. I would dearly love to welcome you onboard as a customer
      Originally Posted by sbucciarel View Post

      The guy already has a profitable business with 50,000 photos on the site and 100,000 due by December. Screw Getty Images. I personally don't want to do business with any of the companies that Getty has gobbled up.
      Here's hoping, Aaron!
      Originally Posted by AaronJones View Post

      That mindset is why there is always a bargain to be found.
      Cheers, Janice. I spent a lot of time with the Compete data in particular before purchasing the name. Trust me, I trawled over every conceivable piece of analytics data trying to convince myself NOT to buy. Whilst the site was being built we had a sign-up page linked to our MailChimp account. Email sign-up also asked for whether the visitor was a photographer, image purchaser or just a tyre-kicker. Even accounting for an xx% sign-up rate, because of the organic traffic, we were able to build an email database with some profiling. Haven't setup any email marketing functions yet as there's no real point given such a small inventory of images. But once we get to a more respectable level of stock, this will definitely be kicked off.
      Originally Posted by Janice Sperry View Post

      This was a great buy!

      Two word name that is also searched.
      Aged domain - May 5, 1999.
      PR4.
      Alexa - 206578.
      Since there has been traffic there may be a database of past customers. An "Under new management" email could be sent with a discount special or something.
      Buyer took action and has already built a functional site.

      Good job Jon.
      As an Arsenal fan (forgive me), I'm glad to see the back of Bale. He is an amazing player and is slowly coming good in Spain. Cheers drr
      Originally Posted by drr View Post

      If Gareth Bale (apologies to non football fans) can sell for £80m, 250k for a domain name doesn't seem all that much in context. It's clearly a staggeringly popular keyword, and with the right biz plan in place should be able to generate positive ROI.

      I have plans but I need to execute them as best I can with the resources I have (and with the tips I get from WF) Cheers, TBI
      Originally Posted by TeamBringIt View Post

      Awesome domain name, now rock-it! I think 250ks is well worth it, if you have great plans for that business...
      Thanks Gene. Another domainer!
      Originally Posted by Gene Pimentel View Post

      When you have solid plans to create a multi-million dollar per year business, spending $250k on a PERFECT domain name is absolutely worth it, especially if it is your plan to run circles around the competition.
      Gotta get some more Earnings!
      Originally Posted by johnben1444 View Post

      It's just a simple web terminology.

      Authority + Earnings = Value

      Let's hope my wife can wait that long! Cheers, writeaway
      Originally Posted by writeaway View Post

      That's a great domain name. Not as a good as the plural version but a good name nonetheless. People who aren't too familiar with the domain industry often find domain sale prices ridiculous and baffling. The truth is that domains are the REAL ESTATE of the Internet. Just like real estate it grows in value over time. You might think $250K is ridiculous now. Wait until it is valued at $1M.

      Considered, analysed, re-analysed, evaluated, reconsidered, now fingers crossed.....Cheers, Ray
      Originally Posted by Raydal View Post

      I'm sure the buyer considered his ROI in making the purchase. Not everybody
      find the same value in the same things. But hopefully you find value and the
      things you buy.

      -Ray Edwards
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  • Profile picture of the author ankee1991
    I can only imagine the worth of this in 10 years time. You're investing in online real estate.
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  • Profile picture of the author Nuno
    Welcome to WF

    As I said, the type-in traffic a valuable generic receives (and many people here aren't aware of that, I am because I buy thousands of domains) is worth a lot of money, much better than advertising because when the campaign ends you get nothing more from it.

    With StockPhoto.com you'll have free customers day after day AND a valuable asset.
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  • Profile picture of the author josh22
    You can make good amount of money by purchasing domain names. The demand for good domain names is increasing nowadays.
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  • Profile picture of the author Gengis
    It's all relative when it comes to money. $250k might seem like alot of money to you but for some it is chump change.
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    • Profile picture of the author josh22
      Originally Posted by Gengis View Post

      It's all relative when it comes to money. $250k might seem like alot of money to you but for some it is chump change.
      Yes very true
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  • Profile picture of the author MarkWW
    Honestly I would have purchased a brandable and short domain for a couple thousands and spent the rest for advertising purposes.
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  • Profile picture of the author Nuno
    In that market low 6-figures wouldn't last long, and then what? With this he will get considerable free traffic for life.

    I was also an advertiser, and a beta-tester for Adwords, and can tell you good type-in domains bring much better ROI (if you see things long term).

    Not to mention the free publicity he is getting from the acquisition...
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  • site is amazing this guy is not crazy
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  • Profile picture of the author kingsroute
    On 21-11-2013 this domain has following stats

    204,173 Alexa Traffic Rank
    97 Sites Linking In

    Means he will make good money over this domain very soon.
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  • Profile picture of the author ashwinvidiyala
    I agree with the others. He can easily make his money back within the first year.
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  • Profile picture of the author EPoltrack77
    Just the name playboy.com sold I think it was like 1.5 million!

    A lot of it comes down to volume.
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    Discover How I Buy Low & Sell High Without Ever Risking My Own Money!
    Go to www.TheProfitMonkey.com for all the details.
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  • Profile picture of the author josh22
    VacationRentals.com was used for $35m in 2007
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  • Profile picture of the author Moneymaker2012
    I'd say he is a wise guy who analyzed the site very deeply and put his money on it, this guy can rock with this golden domain, he can also sell it for big profits later.
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  • Profile picture of the author NewParadigm
    what kind of search traffic does stock photo get? Maybe its a big number to justify the price.
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    In a moment of decision the best thing you can do is the right thing. The worst thing you can do is nothing. ~ Theodore Roosevelt "Trust, BUT VERIFY" ~ Ronald Reagan

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  • Profile picture of the author Gene Pimentel
    Nothing is needed to justify the price other than the name itself. Transactions like these happen every day in domaining. Just plain, raw domain names without traffic, backlinks or other perks.
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    • Profile picture of the author NewParadigm
      Originally Posted by Gene Pimentel View Post

      Nothing is needed to justify the price other than the name itself. Transactions like these happen every day in domaining. Just plain, raw domain names without traffic, backlinks or other perks.
      stockphoto did do some research and justified the price.
      Signature

      In a moment of decision the best thing you can do is the right thing. The worst thing you can do is nothing. ~ Theodore Roosevelt "Trust, BUT VERIFY" ~ Ronald Reagan

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  • Profile picture of the author brettb
    I still think the guy paid over the odds. Plus he'll have to pay $$$ building his site before he makes much from sales.

    You can easily get huge numbers of backlinks and rank for a brand new domain name you can buy for $10 and which is completely unrelated to your niche. Take Sexy Mandarin, which got an absolute ton of free publicity by doing something NEW and INTERESTING in the saturated languages niche.
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  • Profile picture of the author WizKid10
    I can speak from experience with domain names as I work as a broker for UpMarketDns.com. I personally think domains are as valuable as you can develop them. Many generic domains are based on common words that are used in everyday life like insurance, info, creditcard,etc.

    He done one of 4 ways to recoup the money on the domain: Make a ecommerce website for stockphotos. Smart move to me.

    If the domain was Insurance.com (another example), I would make a lead generation website and sell leads to companies. Thats easy money!

    In conclusion, $250,000 on Stockphoto is a good price for wholesale price. I have domains for sale that are shorter and worth way more than that.

    ...Domain Value is in the eyes of the buyer
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  • Profile picture of the author Excitemental
    i'd say a generic category killer domain like that is worth that kind of money. He can easily build the site up and make the $250,000 investment back.
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  • Profile picture of the author josh22
    This really is a good business, buying and selling domain names
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  • Profile picture of the author denharsh
    That Domain name has great value and it has to work out for him. He is not crazy, but smart enough to know where to invest. And in case if you wondering if a domain is worth that price, well people are paying millions of $ to acquire a domain. You can check out a big list of expensive sold domains here.
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  • Profile picture of the author Steve Wells
    It's obvious he knows what he is doing for those of you who are talking negatively or in opposition to what he has done.

    He has a renown photographer on staff, who has lots of experience with other sites and getting his images sold.

    And from what I have read, he said, he is very much on his way to making up the money spent on the domain.

    I am a graphic designer who always needs imagery, and there are tons of of people who are not designers who need stock imagery for their projects, websites, etc....

    I currently pay yearly "thankfully" only about $67.00 for access to stock images that I use for my projects at times. Most stock images, with varying rights for print demand runs, are very expensive, like $250 or more for 1 image if you plan to use it for offline print runs over a certain amount.

    I am sure that his initial investment (which was a lot for sure) will be covered and in the long-run of his business it will pay-off for having a premium domain name attached to it, which is searched daily (who knows how many times? LOTS).
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    • Profile picture of the author Stockphoto
      Cheers, Steve. Sergey Nivens (my sole stock photographer at the moment) is actually quite an amazing guy. I'll post something on him on the blog/FB page soon. Like many, after the adversity of a life-changing event, he went looking on the web for a new source of income. Stumbled upon the concept of the stock photo and from a cold start in 2009 got his certification. 100,000 images later is doing rather well for himself and his lovely family. It's people like him that will help build Stockphoto.com - with quality images at an affordable price.
      Originally Posted by Steve Wells View Post

      It's obvious he knows what he is doing for those of you who are talking negatively or in opposition to what he has done.

      He has a renown photographer on staff, who has lots of experience with other sites and getting his images sold.

      And from what I have read, he said, he is very much on his way to making up the money spent on the domain.

      I am a graphic designer who always needs imagery, and there are tons of of people who are not designers who need stock imagery for their projects, websites, etc....

      I currently pay yearly "thankfully" only about $67.00 for access to stock images that I use for my projects at times. Most stock images, with varying rights for print demand runs, are very expensive, like $250 or more for 1 image if you plan to use it for offline print runs over a certain amount.

      I am sure that his initial investment (which was a lot for sure) will be covered and in the long-run of his business it will pay-off for having a premium domain name attached to it, which is searched daily (who knows how many times? LOTS).

      Thanks, pdrs!

      Just added another 10,000 stock photos to our inventory this morning to take the total to 66,954.
      Originally Posted by pdrs View Post

      LOL!

      While I agree that just buying that domain for $250,000 without any plan would be a bit nuts, it sounds like you have a real plan, a real team and I think the name is killer!

      I'll certainly give you a chance for my stock photo needs and I wouldn't worry too much about jerk comments from Warriors (I'm sure you don't anyways).

      An interesting story to follow, and cool to see you around here! Keep us in the loop!
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  • Profile picture of the author DavidLuvLB
    If you want a photo website domain... It doesn't get any better than STOCKPHOTO... The guy who bought it can easily get the money back in less than 6 months.
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    • Profile picture of the author jareso
      Congratulations to the purchase Stockphoto! I am stock photographer myself since 2006, trough I am just enthusiast photographer with small portfolio of about 1000 stock images, but I believe you did very good decision with this purchase. There is a lot of money in stock photo industry, thus such domain name has huge potential, if it will be treated with care and good business plan.

      I myself own various "stockphoto" type of domains in TLDs of various countries, such as: stockphotos.it, stockphotos.cz, stockphotos.mx, etc., and all of them receive a lot of searches for those words (stock, photo, stock, photos, etc.) as well as direct type-in traffic! And they are just country TLDs, thus I guess your .com domain must receive TONs of type-in traffic for that StockPhoto word.

      Anyway I will definitely watch how you will progress in your monetizing efforts of your domain. Please keep this thread updated often.

      Also your big advantage/bonus is iStockPhoto.com stock agency sitting "nearby" you! I really wonder how much of your type-in traffic comes now from people mistyping iStockPhoto.com domain, for your StockPhoto.com domain. On iStockPhoto.com there is a HUGE world's leading stock agency (iStockPhoto.com) seated. No doubts it makes you TONs of free typo traffic every day, when people type-in StockPhoto.com instead iStockPhoto.com!

      Very, very good for you!!

      Every time when iStockPhoto.com agency invests their money, sources, and efforts in promotion of iStockPhoto.com brand name, they (involuntary) make free promotion also for your StockPhoto.com domain! You are lucky man!

      That is the main reason why, in this exact case, singular word (StockPhoto.com) has much higher value than plural word (StockPhotos.com). Through usually plural domain has higher value in most cases. But not in this case, I am sure. Because of iStockPhoto.com brand, that makes you free (involuntary) promotion and gives you free bonus in form of typo traffic/visitors.

      Anyway, good luck with your efforts Stockphoto!
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  • Profile picture of the author goindeep
    Im not convinced. I have seen so many great domains with shitty sites, a good domain does not equal a good site. However if he has 250K for a domain im sure he has a few more laying around for a sweet site...
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  • Profile picture of the author JackSimms
    crazy like a fox!
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  • Profile picture of the author Pdomain
    I think, the purchased is based on Estibot valuation $285,000

    But spending so much money is really sounds crazy... if I were in that position, you could find

    Stock-Photo.com
    PhotoStock.com
    StockPhoto123.com
    StockPhoto24
    StockPhoto360 etc.
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    A Hot Domain Name in Flippa Auction --- don't miss this opportunity!
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  • Profile picture of the author Maria Jimenez
    Stock photo is appealing, back in 2005 people were buying as crazy those kind of domains because they could get a lot of organic traffic..today I don't think is a good investment, just look at fiverr,pinterest,facebook even jvzoo...
    Instead of paying 250k for a domain name why not invest in marketing and branding .
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  • Profile picture of the author Coby
    Haters gonna hate and ballers gonna ball...

    It's fun to see the differing opinions and mindsets in this thread...

    However, I have noticed that many successful Warriors are saying it's a good idea... Might be something to that.

    Cheers,
    Coby
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  • Profile picture of the author eMarketingTools
    The domain is not worth $250k,however if the guy build a nice business on it,may be he can earn more than $250k!
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  • Profile picture of the author loops55
    istockphoto.com 's Alexa is 349 and worth over $100 M. 250K for stockphoto is considered as bargain.
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  • Profile picture of the author dids
    I like to think if people are going to spend this kinda money on a domain they would have a very clear plan on how they are going to profit
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  • Profile picture of the author Stockphoto
    Just to follow-up from my previous post.

    Q. What are we going to sell?
    A. Stock photos, of course. It might be a little silly to sell anything else. We’re going to sell what our competitors sell.

    Q. Why?
    A. They seem to be doing rather well doing just that. In late-2012, Shutterstock listed on the NYSE valued at about $450 million on a price/earnings ratio of roughly 35 times. The market was happy to pay a growth premium at that P/E ratio because Shutterstock was a dominant player but also because it expected the stock photography segment was going to grow at a reasonable clip.

    Shutterstock has since grown to a market capitalization of $2.5 billion with a P/E ratio of 52 times. Clearly, the market sees more growth (or at least expects Shutterstock to consolidate its position in a profitable niche). Stockphoto.com would then hope to compete for a slice of the same market.

    Q. Who do you think is going to buy?
    A. I think web designers and website owners will be our main customers.

    With more potential consumers gaining access to, as well as choosing to use, the internet, businesses are adapting by upgrading their presence on the web. Along with web hosting and web programming, stock images are a basic building block of the web. It is my assumption that more websites will mean more demand for coders, designers, servers and ultimately, more stock photos.

    Q. What’s the idea?
    “How can you be sure they will buy? And why would they buy from you and not your bigger, more established competitors?”

    A. I know the stuff on Shutterstock sells. And I also know that the “Stockphoto.com” domain name is going to bring me web traffic from the get-go.

    So if I was able to source the same images currently selling on Shutterstock and all the other stock photo marketplaces, and assuming I price them roughly the same as those other websites, and all other things being equal then I should be able to sell them to the visitors coming to Stockphoto.com.

    So there are two things I need to test here:

    1. Will they come?
    2. And after they come, will they buy?

    Q. What about the inventory?
    A: There’s also that one, itty bitty matter of sourcing quality inventory with a track record of sales.

    Enter Sergey Nivens. Sergey was described to me by a leading industry insider as “stock photography royalty”. You can hear his story (and see some of his work in this video). You’ve probably seen his images used on popular websites, products and advertising without realizing it. He is a down-to-earth guy with an amazing story.

    I was lucky to have made Sergey’s acquaintance and we have become firm friends. He was kind enough to provide 57,000 stock images from his amazing portfolio for me to test my MVP (Minimum Viable Product).

    It’s not terribly innovative, I must admit. But I was adamant we would have one thing in our favor that our competitors would not have (at least, not when they launched) – and that is a great, converting domain name with natural type-in, as well as search engine traffic.

    When someone types “stock photo” into Google and they see my domain name in the top few search listings, my bet is that they would trust my domain name enough to click on it. And when they come to my website and see a relevant, high-quality stock photo at a comparable price then my guess is that THEY WILL BUY.
    So instead of hand registering some other domain name and then spending money on building links and SEO for the website, I’m going to spend that money upfront. Get all the marketing wrapped-up and front-end loaded into the business before I launch by getting a generic, exact-match domain name.

    The idea is then that, for a given level of quality, I can market stock photos more efficiently than some of my competitors (especially those that have to invest continuously on marketing and SEO to draw visitors).

    (How to Ask Your Wife Permission to Spend $250,000 on a Flippa Auction)
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    • Profile picture of the author bwh1
      Originally Posted by Stockphoto View Post

      Just to follow-up from my previous post.

      Q. What are we going to sell?
      A. Stock photos, of course. It might be a little silly to sell anything else. We’re going to sell what our competitors sell.

      Q. Why?
      A. They seem to be doing rather well doing just that. In late-2012, Shutterstock listed on the NYSE valued at about $450 million on a price/earnings ratio of roughly 35 times. The market was happy to pay a growth premium at that P/E ratio because Shutterstock was a dominant player but also because it expected the stock photography segment was going to grow at a reasonable clip.

      Shutterstock has since grown to a market capitalization of $2.5 billion with a P/E ratio of 52 times. Clearly, the market sees more growth (or at least expects Shutterstock to consolidate its position in a profitable niche). Stockphoto.com would then hope to compete for a slice of the same market.

      Q. Who do you think is going to buy?
      A. I think web designers and website owners will be our main customers.

      With more potential consumers gaining access to, as well as choosing to use, the internet, businesses are adapting by upgrading their presence on the web. Along with web hosting and web programming, stock images are a basic building block of the web. It is my assumption that more websites will mean more demand for coders, designers, servers and ultimately, more stock photos.

      Q. What’s the idea?
      “How can you be sure they will buy? And why would they buy from you and not your bigger, more established competitors?”

      A. I know the stuff on Shutterstock sells. And I also know that the “Stockphoto.com” domain name is going to bring me web traffic from the get-go.

      So if I was able to source the same images currently selling on Shutterstock and all the other stock photo marketplaces, and assuming I price them roughly the same as those other websites, and all other things being equal then I should be able to sell them to the visitors coming to Stockphoto.com.

      So there are two things I need to test here:

      1. Will they come?
      2. And after they come, will they buy?

      Q. What about the inventory?
      A: There’s also that one, itty bitty matter of sourcing quality inventory with a track record of sales.

      Enter Sergey Nivens. Sergey was described to me by a leading industry insider as “stock photography royalty”. You can hear his story (and see some of his work in this video). You’ve probably seen his images used on popular websites, products and advertising without realizing it. He is a down-to-earth guy with an amazing story.

      I was lucky to have made Sergey’s acquaintance and we have become firm friends. He was kind enough to provide 57,000 stock images from his amazing portfolio for me to test my MVP (Minimum Viable Product).

      It’s not terribly innovative, I must admit. But I was adamant we would have one thing in our favor that our competitors would not have (at least, not when they launched) – and that is a great, converting domain name with natural type-in, as well as search engine traffic.

      When someone types “stock photo” into Google and they see my domain name in the top few search listings, my bet is that they would trust my domain name enough to click on it. And when they come to my website and see a relevant, high-quality stock photo at a comparable price then my guess is that THEY WILL BUY.
      So instead of hand registering some other domain name and then spending money on building links and SEO for the website, I’m going to spend that money upfront. Get all the marketing wrapped-up and front-end loaded into the business before I launch by getting a generic, exact-match domain name.

      The idea is then that, for a given level of quality, I can market stock photos more efficiently than some of my competitors (especially those that have to invest continuously on marketing and SEO to draw visitors).

      (How to Ask Your Wife Permission to Spend $250,000 on a Flippa Auction)
      Great plan and I think you will do great with it.

      Question to you.

      What was your plan B, meaning what if that domain didn't appeared at Flippa?

      Do you think that you would do worse if you have purchased any new .com and spend 249.991K on branding and advertising?

      G.
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  • Profile picture of the author Gene Pimentel
    Jon, what an intriguing venture. Thanks so much for sharing your story. I look forward to watching StockPhoto grow!
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  • Profile picture of the author TryBPO
    I love the fact that Jon was getting blasted in this thread...and then showed up! Awesome...

    I remember reading this thread when it first opened and then reading his guest post after. I meant to come back here and check the thread but, well...looks like I found it.

    Congrats on your purchase and best of luck to you, Jon.
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  • Profile picture of the author RichBarile
    thanks for all the domain name ideas, for much cheaper
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  • Profile picture of the author fenomeno
    Some people don't understand value of domain names, even of "empty" ones. I never sold single domain for $250k, but sold so many for $xxxx when .net was available for only few bucks and I don't think my buyers were idiots.
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  • Profile picture of the author Peter Lessard
    I have experience with launching a premium domain name. From that experience I can tell you the price was more than reasonable.

    Expecting to make that money back would not be that difficult in the right hands and from the buyers post on this thread I can see he is no fool and has a plan in place.

    Here is just a quick example of why it is worth it.
    I managed the pre-launch of a premium domain name in a niche where credibility matters and the conversion rates on opt ins were out of this world compared to anything I had experienced and with very little arm twisting. The public associates a premium domain name with credibility. They just trust it. That trust translated in to real value very quickly and conversions continued to be amazing after product was being sold.

    I can also tell you that when you are trying to work joint ventures or cpa network deals if you start your conversation with a premium domain name people sit up and listen. If Jon contacted me about needing some marketing and mentioned his domain name I would at least know he was very serious about what he was doing.

    The last thing I will quickly mention is EMD's. I have been at this for 14 years. I hear all the time that EMD's are out yet I constantly rank in brutal niches with them. Is it the only factor? No. But I still absolutely love what I can do with them. I also absolutely love it when everyone else thinks they don't matter much anymore. Makes my job easier.
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  • Profile picture of the author Bambu
    It just so happens that stockphotos.com was just listed on Flippa: https://flippa.com/3002284-stockphot...-on-the-market

    The term stock photos gets double the search volume as stock photo in the US. It will be interesting to see what this domain sells for in view of the sales prices of stockphoto.com.
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  • Profile picture of the author dadafarash
    I think he not crazy. check his alexa rank, PR ...
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