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build list with single opt-in or double opt-in

by Oswald Justin
17 replies
hi warrior,

which 1 you prefere to build you list,

Single opt-in or double opt-in ?

have 5k list.... with double opt-in
#build #double #list #optin #single
  • Profile picture of the author WillR
    Single optin.
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  • Profile picture of the author Alex Blades
    Whatever floats your boat, both work just fine
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  • Profile picture of the author Cashon101
    Single opt-in
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  • Profile picture of the author writeaway
    Single optin is the fastest way to build a list. I was skeptical at first but I truly jumpstarted my list recruitment by switching to this model. I was doing well with Popupdomination before. Now I use PD and single optin.
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  • Profile picture of the author veekay31
    To make best use of your sales funnel single opt is the preferred option of most marketers currently.
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  • Profile picture of the author RySpencer
    Also agree, single optin. It's discouraging looking at your list and seeing that 50% of the leads you collected never clicked that "confirm" email.

    People believe that by using double optin, your spam complaints go down. I have never seen a difference personally.

    You may seen a higher open rate with double, but at the same time, your only getting half the amount of subscribers. Build a solid relationship with your list off the top and your going to get tons of opens.
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  • Profile picture of the author Pilotben
    Single opt in, most definitely. I used double opt in for a long while, but single opt in is better, you loose a lot of customers with double. More important, build a solid relationship with your list from the start.
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  • Profile picture of the author nadal619
    Single opt in , cause a lot of people will see your offer and you can get more sales
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  • Profile picture of the author cuie
    Single but be careful with complaints..
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  • Profile picture of the author Moneymaker2012
    Single opt-in is ok as more people will subscribe to your list and so there are chances of getting good exposure to your offers, but it's not guaranteed if you consider the open rate,
    Double opt-ins make sure that the subscriber is potential and is not a sucker for freebies, it increases the open rate and it also make sure that the offers you'll send will be delieverd directly in the inboxes.
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  • Profile picture of the author JPaston
    I think it's incredible that a lot of marketers above recommend single opt-in and yet most of the successful marketer's lists that I join require double opt-in confirmation.

    Maybe it depends on where your leads come from? If you're confident in the interests of your source of traffic and know that you're going to get strong interest in your gift then double opt-in ought to work.

    However I've been told many times that a lot of people forget what they've signed up for and so ignore the confirmation message when they finally get it. Also confirmation emails can get lost or buried.

    I'm planning to run a test on this to find out the truth but I would guess that, at least for solo ads, single opt-in will get the most subscribers on your list. But not, necessarily, the most responsive if only because double opt-in means they've already made a response!
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    • Profile picture of the author JohnMcCabe
      Originally Posted by RySpencer View Post

      Also agree, single optin. It's discouraging looking at your list and seeing that 50% of the leads you collected never clicked that "confirm" email.
      I assume you picked that 50% figure out of thin air, just to make a point. 50% initial opt-in, I'd accept, but only 50% confirmations? There's something wrong with your process if that's the best you can do.

      You say 50% confirmations are depressing? If I was seeing the "average" 10% +/- open rates some people claim are normal, I'd really be discouraged.

      Originally Posted by RySpencer View Post

      People believe that by using double optin, your spam complaints go down. I have never seen a difference personally.
      Whatever process you use, some people are always going to believe that hitting the spam button is just an easy way to unsubscribe. Which, I believe, is really the source of most spam complaints. I've never had all that many spam complaints with either single or confirmed opt-ins, so I agree with this.

      Originally Posted by RySpencer View Post

      You may seen a higher open rate with double, but at the same time, your only getting half the amount of subscribers. Build a solid relationship with your list off the top and your going to get tons of opens.
      Again with the half number. Whether you have more opt-ins or a higher open rate is irrelevant. Which way makes you more money? Is it sending emails people don't open, but sending them to a whole bunch of people? Is it honing in on people who really want to hear from you, even if that number is smaller?

      I don't know the answer to that for anyone but myself, and I seldom know that answer in the early stages of building a list. Figure out which approach makes you more money, and go with it.

      Either way, the second half of this bit is solid. Treat your list in such a way that they look forward to hearing from you and your open rate will be the least of your worries...
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      • Profile picture of the author AlisonM
        As a test, I just opted in to a list for a soon to be released product, from 2 respected marketers, which I will be an affiliate for.

        It is a single optin.

        I'm sure they know what they are doing.

        Regards
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        • Profile picture of the author JohnMcCabe
          Originally Posted by AlisonM View Post

          As a test, I just opted in to a list for a soon to be released product, from 2 respected marketers, which I will be an affiliate for.

          It is a single optin.

          I'm sure they know what they are doing.

          Regards
          Alison, that may be a dangerous assumption.

          I don't know about "respected", but pretty much all of the successful marketers I know do a lot of testing.

          The thing about testing, even a simple A/B split test, is that half of the people only see the losing half of the test.

          So, if your respected marketers are also testers, the odds are only 50:50 that you're seeing the version they "know" works...

          Test for yourself, using your content, traffic sources, etc.

          Then you won't have to rely on aping "respected marketers".
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  • Profile picture of the author wordpressmania
    I preffer Double optin. In my experience I found that it is way too good at the long run. You will get real list those really like you or your offer or services.

    I think getting too many email list makes no sense if you can not generate money from them.
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