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What's New?

by chriswight
2 replies
I've been out of the IM game for a while now having been swamped with a startup I helped get off the ground. The economy being what it is, my wife's unemployment, and more than a little reckless spending have landed us in a bit of pickle. A pickle called bankruptcy- we have our first meeting with the attorney today.

That being the case, it's probably a good time to start working on some side projects again to help earn extra income. I'm starting from scratch here since all my old lists are ice cold, products are outdated, domain names expired etc. I'm wondering what's changed in the last 5+ years, what folks are doing these days that works, and works well.

I'm not looking for the "fast way" or the "easy way" or the latest "Make $50k by next week!" BS. I have zero budget and don't mind putting in a little elbow grease.

I'm thinking some sort of content marketing is probably in my future, but I'm interested to see what people come up with.

Thanks!
  • Profile picture of the author WillR
    Chris,

    The same things that were working 5 years ago are still working today... and will be in another 5 years time. The problem is most people want to chase after the fads rather than the sustainable business models.

    You mentioned you have outdated products and email lists. Well you were on the right track back then. The top x% of marketers making all the money are the guys selling products and email marketing.

    So get back into what you were doing before.
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  • Profile picture of the author John J M
    Content marketing...as in your own website or selling content?

    I would just say that it's harder today than 5 years ago to build authority for a website, even with quality content. It's not impossible. It's just more difficult and takes more time. By authority, I mean search engines will look favorably at it and often rank your pages articles high for targeted keywords. The website method also takes more time in actually converting. A lot of testing is usually necessary.

    If you're going the selling content way, I would say you have a better chance of building up authority as a service provider. A lot of people are still looking for content. You typically have to start small and go from there. Selling articles or rewrites is a good way to go. I would definitely suggest looking into Kindle too. For me, that has been the most successful out of anything I've done online.
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