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Am I shooting myself in the foot by adding a "low end offer"?

by Delta223
2 replies
Hi, I'm in an expensive niche ($5 CPCs on Adwords). At 2% conversion my cost per sale is $250, which means I need to price a course I'm making in the $300-$600 range, which is fine. But I don't know if sending my list a $500 promotion right away is smart. So I've been thinking of starting with a low end offer ($37 ebook)

The problem is in the math. I'm adding another step in the funnel, which means now that my ebook has to convert much higher than 2% if I hope to get some of those buyers to eventually step up to the $500 course. I'm wondering if I should just skip this middle step and pitch everyone on the $500 course so I have a wider audience.

What do you guys think? Start with the low end offer and pitch the course to a much smaller buyer's list, or just build trust as much as possible and pitch the entire list?
#adding #foot #low end offer #shooting
  • Profile picture of the author WillR
    You'll need to test both ways. We can only give opinion but it really doesn't mean much because you can only know the answer to a question like that by testing. Each market is different.

    But you do want to have a funnel -- not just one product. It can be good to have a cheap low end offer to get buyers on your list. Then work them through your funnel of more expensive products.
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  • Profile picture of the author cuie
    Do you offer a free gift for the Adwords traffic to get them join your list?

    I think going from freebie seeker to high ticket product is a too quick. Although, I'm quite suprised for your conversion rate of 2% which seems to be pretty good. It means that you get somewhat targeted traffic.

    You need to test as Will said previously, but I would try:

    Adwords => Squeeze page => OTO ($7) => Free gift download page including frontend offer ($27–$37) => Downsell on exit ($17) => Downsell on re-exit ($7)

    If someone is buying front-end offer, offer them an upgrade (+$100) before they purchase it.

    The market your list: front-end offer (on purchase try to upgrade) and your back-end offer (on exit offer downsells).

    This way you could monetize 50–70 % of your Adwords traffic (just a guess), depending on your squeeze page conversion rate.
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