Hate to see email saying My XXX promotion is closed

[Johnny]

Why so marketers are sending me emails to mention that their promotion / products or services is closed. Is this some kind of marketing tactics?

I really see no reason to send out this type of emails. Seem the offer is closed, what is the point for me as a reader to read the email?

I don't mind them sending reminders (limited) to inform me that it is closing soon, but please don't tell me that it is closed. It's close then it is over. If you want to counter propose, state clearly in the email subject, else the email will just go the trash folder.

If this is some kind of tactics, well ....

[Elvin Tiong]

I am frustrated to receive this kind of email also. It seems like the marketer want us to feel a bit regret for not taking his offer earlier.
After that, there will be another email coming for limited offer for that product again due to overwhelming responses.
I think this is a tactic to push more customers to buy when the offers reopen.

[JohnMcCabe]

Elvin, you have most of the answer. Yes, the offer may re-open later for one reason or another. But there's a longer term reason for announcing a promotion is closed.

It's a set-up for the next promotion.

> It positions the seller as successful. He made an offer, and so many people took him up on it, he reached his cap and closed the promotion down.

> It does create a position, should the seller relaunch the product at a later date or in a different format.

> It may push the fence-sitters into acting more quickly on the next promotion so they don't lose out again.

It might be annoying, particularly if you weren't interested in the original promotion anyway, but it is psychologically sound...

[timpears]

It is not too difficult to figure out why they do it. Personally I think that while it may not be sleazy and low class, it is damn close to it. Kind of like the "I am only selling xx copies of this progrm", like there is a limited inventory of these electronic files and when the inventory is gone I am not getting any more. I often wonder if they do intend to limit the sales to that number or if that is bs too. But that is marketing for you.

[MichaelHiles]

LOL... some people get it... some people don't.

It's called scarcity... and it sells product like mad.

[Johnny]

I must say that this tactics is a bit over used here. It no longer work for me as I don't even open this type of email now a day.

[MichaelHiles]

This tactic is used by every savvy marketing retailer in the world.

Everything from "going out of business" sales, to "offer limited to 2 per customer"

[Asher]

Originally Posted by Johnny

I must say that this tactics is a bit over used here. It no longer work for me as I don't even open this type of email now a day.

But it'll continue to work for others.

Asher

[Johnny]

>>> But it'll continue to work for others.

So I should draft my email this way even though I don't like it

[Davion Wong]

Curiosity is one important ingredient of marketing. If you see an email title "The offer is closed", it does invoke some level of curiosity and people will start asking questions in their mind that "what is closed?", "what is happening and did I miss it out?". Some who are more skeptical will think, "let me see what this fella is trying to sell me"...In the end, they will open and read the email...and there you go...the email has achieved its purpose!

Of course, some will avoid reading no matter what the subject title is.

[MichaelHiles]

Originally Posted by Johnny

>>> But it'll continue to work for others.

So I should draft my email this way even though I don't like it

As an analytical type, it took me a very long time to incorporate the idea that YOU are NOT YOUR OWN CUSTOMER!

I can also guarantee you that you most certainly WOULD respond to the proper offer that was targeted directly at one of your personal hot button interests, and would most certainly respond if you felt like the offer was something that you desperately cared about on a deep-rooted personal basis.

It's basic human psychology, and everyone has it. Understanding this makes all the difference in the world.

You may not be a "buyer" for what you're selling. You have a different psychology than the people who are interested in buying what you have.

One of the most basic concepts of commerce and capitalism is the relationship between price and supply and demand. The higher the demand for something in relation to a scarce quantity, the price is higher. The higher the quantity in proportion with a lower demand, the price drops.

Think in terms of when something like a new game console is released before the Christmas shopping season. The company can produce a fixed number of units within a fixed timeframe. When the supply cannot meet the demand, the price goes through the roof - and people get the price knowing full well that in 3 months, the price will be lower because the production has caught up with the demand.

Creating scarcity and using it correctly is a very powerful, legitimate marketing tactic for the correct buyer market and product combination. No, it's not appropriate to use for everything in every market, but it's used more often than you may even realize.

Look around at your local markets and shops and try to find "scarcity" or "limited time" offers

[jasonl70]

Originally Posted by Johnny

I must say that this tactics is a bit over used here. It no longer work for me as I don't even open this type of email now a day.

you do not need to open it - it's already done it's job.. if the sender ever does a limited time promotion of a product you want, you will be much more likely to jump on it if you really want it since you know it will actually close.

[Johnny]

Thanks folks

Learn a lot here.

[Mike Hill]

Originally Posted by Johnny

Why so marketers are sending me emails to mention that their promotion / products or services is closed. Is this some kind of marketing tactics?

I really see no reason to send out this type of emails. Seem the offer is closed, what is the point for me as a reader to read the email?

I don't mind them sending reminders (limited) to inform me that it is closing soon, but please don't tell me that it is closed. It's close then it is over. If you want to counter propose, state clearly in the email subject, else the email will just go the trash folder.

If this is some kind of tactics, well ....

The biggest reason marketers send out these emails is to prove that they actually do what they say they are going to do. I know, some use it as a tactic but from my own perspective I send these emails out only after I have actually closed the launch to demonstrate follow-through.

There are a lot of marketers who say one thing but do another... it's almost like the right hand doesn't know what the left hand is doing... some even do it on purpose just to get their emails opened but then reveal it will be closing shortly.

Personally, I use these types of announcements to demonstrate that I actually do what I say (like I mentioned above) and in the future others who thought it was a marketing ploy will pay closer attention when I release a definitive statement.



Mike Hill