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Instead of a full video sales letter how about a 30 second??

by aceshigh888
1 replies
I have this sales letter. I have a feeling it's got potential. It's showing some life. But it's your old fashioned, you know, boring old sale letter site. It's convincing though. But I was debating the idea of instead of doing a full out VSL, doing instead a short 30 second video sales letter intro or headline. Perhaps as a way to reduce the bounce rate, and draw people in. Do you think that's a good idea? :confused:
#full #letter #sales #video
  • Profile picture of the author WillR
    Originally Posted by aceshigh888 View Post

    I have this sales letter. I have a feeling it's got potential. It's showing some life. But it's your old fashioned, you know, boring old sale letter site. It's convincing though. But I was debating the idea of instead of doing a full out VSL, doing instead a short 30 second video sales letter intro or headline. Perhaps as a way to reduce the bounce rate, and draw people in. Do you think that's a good idea? :confused:
    Sorry to say this but it's the only answer that's right -- you will need to test.

    There is absolutely no way any of us can predict how your market will react. The ONLY way to make decisions like this in marketing is to test both ways and see which one converts best with your audience. Anything else will just be guessing.
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