Asking about OTO's in the WSO section

Sometimes it might just be a way to try to gauge the value of the primary content. Sometimes I feel a little more confident in a product that has no OTO, because it makes me feel like I'm getting all the information with my initial purchase.

Or maybe they're just steeling themselves for the onslaught of offers to come!

I think for many people, they want to go into an offer with their eyes wide open so they know what to expect in terms of total price for the offer.

I don't really blame them, I've seen some crap frontend products that were specifically designed to sell the OTO. The frontend product basically offered no value or was just a sales page for the OTO (the meat) and in the process of doing this, they jaded a lot of people.

Some sellers ruined things for the rest by engaging in some shady behavior (many of them have now moved their launches to self-hosted pages)

Or in the case of plugins/themes, the developer license is now commonly offered as an OTO. If someone works with online/offline clients, it would be good to know the cost going in to avoid sticker shock on the backend.

I think in the WSO rules, they cover this well: "The seller decides their own sales process. You decide if you wish to buy what's offered. Vote with your wallet..."

I understand both sides. It seems that the front end product should be all that matters. However, thinking from the selling side, the reality is that sometimes sellers split up their front end product so they can make more with OTO's. They don't say this outright, but sometimes the first offer is only half as good without the OTO.

I assume every product has an OTO. If not, the marketer is not doing a very good job maximizing their sales funnel.

Some people offer "no OTO" as some kind of favor to the buyer.

I say why bother?

You can always find people who will buy your OTO.

In an ideal world the OTO should not matter.

The problem is that a lot of people sell Hamburgers and as OTO they ask: "do you want meat with it?"

Now, obviously that is not the way to do it. But as you can see from the frequent questions about OTOs, it happen very often and it made people allergic to OTOs, kind of.

I think that this only happens here. I've never seen Yanik Silver, Frank Kern, Mike Filsaime, etc. explain before someone buys what the upsells are.

I also think that the sellers giving the information are ruining the effectiveness of OTOs in the sense that why have an OTO if someone already knows what it is? Why not just put it as an option #2 on the main sales page? OTOs are meant for buyers or for those that took some action. They are, by design, supposed to be hidden - only for purchasers AFTER they purchase.

I understand giving in and giving the information when people make comments like "I'm not going to buy it if you don't tell me about the OTO first" - who wants to ruin a chance for a sale. But the person giving in has to understand that in the end what's being created isn't responsible consumers that will use the information, appreciate the value, etc. but spoiled consumers who will refund or chargeback at a whim, never take action and publicly blame the seller, thinks that anything costing more than $7 is a scam, etc.

Mark

I'm of the feeling that people should decide whether to buy the front end offer based on the front end offer alone. I don't like this practice of asking about OTO's. A OTO done properly should only be something that is not needed to use the front end product and therefore it should not need to come into the decision of whether you buy that front end product. You either need the front end product at that price or you don't.

If you were to walk into a shop and buy a jumper, would you base that buying decision on whether or not they were going to send you a catalogue in the mail where they tried to offer you more clothes at a later time? No, ofcourse not. So I've never understood why people think IM is so different. Buy based on the information you are given.

I think the problem is that some Marketers really abuse the OTO system, most can understand it as a good way to make more sales, or as a compliment to their offer...but when after the prospect has declined the OTO, it can be a mission to get out, in a sense the marketer being really pushy.

When this happens, I find it a complete turnoff, and won't even purchase, a bit like the old door to door sales..

that's my 2 cents worth anyway.

Mikaedi88