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How to track sales by opt-in source?

by Delta223
5 replies
Hi, I'm planning on buying some solo ads. I will obviously track list opt-ins by source, which is easy (custom URL). But I'm not sure how to trace sales back to the original source as my 1st offer comes after 5 emails in my getresponse autoresponder. How are you guys tracking that specific information?

Thanks
#optin #sales #source #track
  • Profile picture of the author radhika
    You need some kind of tracking code on your 'sale successful page' to which your buyer comes from the payment processor.

    Ex; You can use Google analytics to track visitors. But I am not sure it tells ROI stats though.

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  • Profile picture of the author John J M
    Once they're in a list, don't you know what source they came from, so anything they buy is considered from that source? Am I missing something?
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    • Profile picture of the author Delta223
      Originally Posted by John J Rivers View Post

      Once they're in a list, don't you know what source they came from, so anything they buy is considered from that source? Am I missing something?
      This is possible but requires looking up each sale and manually tallying them based on HTTP referrer (in Getresponse) to evaluate results. I am looking for a more automated tracking method if one exists.
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  • Profile picture of the author John J M
    For more comprehensive analytics in general, I highly recommend Mixpanel. But I'm not sure if that's exactly what you're looking for.
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  • Profile picture of the author Ryan Thomas
    Persistent cookie would work, assuming they use the same computer to buy as they did to subscribe. Other than that, you could look up the email address of the purchaser in your subscriber data...that again would require them to purchase with the same email as they subscribed. Probably not feasible to do manually for a large volume of sales, but I'm sure there's a simple way to automate it for the right tech person.
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