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Help Critique our Site. Why are we not selling more?

by rebeljordi
13 replies
Moderated: Site critiques belong in the Copy Writing forum, please post your question there, thank you.
#critique #selling #site
  • Profile picture of the author Mary Davis
    Okay just a quick two-cents here ... but for me, your website name "Rebel Root" doesn't really tell me what you are or what you DO (or what you have to offer me as a potential customer).

    Not sure if you're open to a name like FreeTradeFashion (.com is taken but looks like it's just parked - you might be able to negotiate). For me, Free Trade tells me exactly what you're about, and the fashion tells me what you have to offer.

    Good luck on this endeavor - it looks like you have a good foundation in place and a good (and ethical!) USP to offer consumers ... I wish you much success!

    Best Regards,

    Ebiz Mom
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    • Profile picture of the author rebeljordi
      Thanks for the quick Tip.

      In anycase, our very low conversion rate its what worrisome.. with 1600 uniques
      this month, we are not generating anything but 1-2 sales this month and that makes me wonder if there is something wrong with our site..

      Any thoughts?

      J
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    • Profile picture of the author Michael Shook
      There's a couple of things that come to mind upfront.

      I don't know what your site is for by reading the first page.
      The home page is in English and the blog in Spanish. No es una problema, pero no entiendo su proposito in doing that.
      The popup is too quick, the site didn't even finish loading and the popup was there.
      Perhaps the people you are targeting for buying your stuff are finding it other places.
      Your title tags could use some work and be more descriptive of what the page is about that they are titling.

      Overall the pages look consistent but from a marketing standpoint are not. Making your site's pages congruent is a good place to start, then its time to start guest blogging, writing articles, publishing press releases, doing interviews, making videos and running ads to get more traffic.
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      • Profile picture of the author rebeljordi
        JMichaelZ,

        Those are very good points indeed. Having much more concise titles and descriptions would go a long way in making people have a clearer picture. Maybe we should focus more on products on the front page, instead of focussing so much on the brand image itself, leaving the product on the side...

        As far as the blog, the languages and creating more contents, you're right.

        That said, its kind of hard to focus on creating more and more content when the current effort we are putting is resulting in less than 1 sale every 2000 uniques (which even by low conversion rate standards of 1-0.5% is very low).

        I really appreciate the input Im getting here as I want to make sure that I focus on creating a much better experience on my site before creating lots of traffic that leads to a confusing experience..

        Do you have a feeling that the product collections / descriptions & checkout is as smooth as it should be? Do you feel there is a red flag on any of those?
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  • Profile picture of the author dengkane
    Have you studied what your potential customers want? It is crucial to know this, you can try using a survey to learn about it.
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  • Profile picture of the author goindeep
    Not to be rude but I am not sure what some of the other members are banging on about.

    This is where if you listen to their advice you will be forever perfecting tiny little things and putting out spot fires instead of hitting home runs.

    Like the old saying "Sales, solves all problems".

    I am not saying that whatever advice they have given you is bad, what I am saying is that you are ready to go with what you got. Believe me, you are always going to want to improve on things but once you get stuck in that rut you will forever be fixing things and not concerning yourself instead with the vital life blood of any business, sales.

    Your issue, is traffic.     Lack there of.

    You need to turn that traffic dial up.

    You need at least 10x that to begin making some great sales.

    Always work on the 1% ratio of conservative conversion.

    Don't be scared to invest. Don't be stupid, but don't be scared. Start off with little $50 tests here and there and work out what traffic converts best then through some money at it.

    Great site, just get more traffic. Your best bet with a fashion site is going to be social and ppc. Simple as that.
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    • Profile picture of the author rebeljordi
      Hi GoingDeep,

      Thanks for your angle on this. It helps to get all the perspectives from everyone!

      As far as that 1%, Im curious to understand why with 2000 uniques the conversion rate is not already around 0.5 or 1%. I guess I *expect* to have already a 0.5% conversion rate right off the bat, but I guess its not like that.

      It makes sense to not want to assume that 2000 uniques, means 2000 people interested in my product. Could be that Im driving the *wrong kind of traffic* to the site, but since Im trying to use very targeted ads on Facebook, Im wondering what else I could be doing wrong.

      As far as ads and Facebook, and traffic and all, do you guys see any value in creating a parallel Etsy or Pinterest site?

      Would that just be more work and another place that needs traffic... ?

      Would it make more sense to focus all energies on just 1 site?

      Or it would be better to utilize Pinterest as a gate to my site too ?

      As always,. thanks for your help everyone!

      And please, be picky about our site too (rebelroot). Im not searching for perfection, but just anything that can deter my costumers from purchasing our products..

      thanks!
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  • Profile picture of the author xpesos
    Your niche and website tells it can do great on pinterest, try pinterest and remember to regularly post images rather then posting all of em on single day

    Originally Posted by rebeljordi View Post

    Hi,

    We have about 1400 Facebook fans and a steady 1500+ uniques a month. But, we are not turning those into sales.

    Our ads are offering 50% coupons often (maybe once a month) and we are trying to make sure we always have a nice call to action.

    Could you please critique our site and Facebook page ?

    Any advice would be wonderful, as we are trying to do something new but the amount of time we dedicate to it is not paying off.

    Help ?

    thanks

    Jay & Eve


    ---
    rebelroot
    www.facebook.com/rebelroot
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    • Profile picture of the author rebeljordi
      Hi Xpesos,

      Thanks for the tip! We will indeed have a closer look at Pinterest.

      Do you have any other thought about our site? Beyond driving more traffic Im looking for critiques about the current website (rebelroot).

      Is the value proposition clear ?

      Does it feel and look and give the right message (i.e.: ethical fashion with a modern style) ?

      Is pricing clear, descriptions clear, nice checkout?

      Thanks & Thanks!

      J
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  • Profile picture of the author shazshaz
    you have to change your design,

    the easiest way to help you is to suggest that you hire someone to provide you a design that look like
    zappos dot com

    they are the most efficient e-commerce i know, don't try too hard to be creative, people decide really quickly

    the magic of Zappos, is that they realized that women buy more quickly online, so make people land on "women products" first, and better if they are your best seller

    give them what they want to buy directly, they don't want to watch this slideshow or know about you, they only want to see your products

    the direct email capture is irrelevant in this case, you probably have horrible optin rate with this approach. Remove it,

    again clone Zappos and cashing

    --------------
    to answers your questions, nothing is clear to me and if you have an e-commerce,
    people are only interested by the products, so show them at the top of the screen

    a lot of people will leave your websites without having discovered any of your products with this design
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    • Profile picture of the author goindeep
      No.

      You stage your traffic.

      So lets say stage #1 is your site (even though technically you can begin tracking before that) the stage #2 would be product page and 3rd stage would be checking out and paying.

      You dont want more than 3 stages. Use logical human behavior stages.

      With any new project expect 1% of all visitor traffic to click on a product page, so assuming you may one day have 100,000 visitors per month (not interested in unique or return at this stage) then 1% of those will convert to stage #2 from those 1000 1% will checkout and pay.

      10 Customers sounds ridiculous from 100,000 visitors but it's not.

      This is how you should go into any business.

      Because I will tell you why. How long can you sustain as an example 100,000 visitors only giving you 10 sales per month?

      This is where tweaking comes in... this is where testing comes in, traffic and market testing, this is where, color testing, price testing, and where all your marketing comes in.

      This is what the guys above forget.

      Its all good and well to speculate when you have zero traffic to speak of...

      Get traffic work of the dismal 1% conversion ration and what you will find is that once you increase traffic you should (if your site and products are any good as is the traffic) see the conversion go up.

      If your traffic goes up and conversion stagnates, test, tweak and change. If it still doesn't go up, i'd say you will pretty quickly become a website seller and not a fashion seller.

      Marketing is exactly like fishing.

      All the best.

      p.s. yes pinterest will work for you, you sell a visual product... lol.
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  • Profile picture of the author John Romaine
    Quit trying to be "clever" and just make it a f'ing online store.
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  • Profile picture of the author Kevin Purchase
    Going off what you have said, and if you're looking to increase conversion rates:

    Product Pages:
    Move your size selector and buy button under the price tag - these are currently under the page fold on most monitors.
    The price needs to stand out more, maybe make it match your add to cart button colour.
    The size selector is grey - visitors may see this to be "greyed out" or not available.

    Another consideration for SEO purposes - there is little unique content on each of the product pages.

    Cart:
    Your button placement isn't the best. The bottom on the left? Not where I would expect to see the proceed button. Try split-testing the button placement on the right-hand side, under the total price.
    There isn't any mention of payment types you accept at this step, or how much the shipping will be. Users often go to the basket to see this information. Payment logos and secure icons give the user a sense of security.

    And your number 1 conversion killer? REQUIRING REGISTRATION FOR PURCHASE. Honestly, this kills conversion on any site. Get a checkout that creates an account on the fly if you really have to get the user to register.

    To be honest, traffic is quite low - but getting the fundamentals of conversion optimisation correct before driving more traffic at the site is key.

    I hope this is helpful for you.
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