creating you IM logo is not that hard. 3 Steps that could help you get there fast!

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This is just a post for those warrior/marketers out there that like to have a hands-on approach to everything in their business...
I know outsourcing is noted as a key element in this business, but some people find it hard to let go... I say more power to you!

If you think you have to skills in creating a brand for yourself or the niche you're working on, think again... This is a little step by step process to help you find a face to you business. I hope it helps.

3 steps to designing a logo.

Step 1. IMMERSION

Immerse yourself in the mentality of your product... Dive into it. Live and breathe it. Buy books/magazine on the topic, check other sites, etc... This may all sound like common sense, you'll be surprised as to how much this help develop an image in you unconscious. This is very powerful and elemental for the next 2 steps...
The idea behind this is not to help come up with a logo that spell out the product/service, but rather a coming into a logical understanding of the context in which a logo will take part in. You solution need not represent an aesthetic consideration so much, more so a solution from a business or marketing position. That's why we immerse ourselves in research (even if you end up doing whatever you wanted to do originally ☺)

Step 2. CREATIVE COPYING

Often, logo inspiration will be a result directly from the first step. This is great! But sometimes we need to exercise a logo in a variety of styles to ensure that no possibility has been overlooked. This is where 'creative copying' comes in.
No, it's not downright copying! You're asking for trouble if you do this!
Any source will do... believe it or not, one of my favourite sources of inspiration, are the Yellow Pages! Sure, there is a lot of rubbish to go through, but every major brand is in there and they are easy to find by 'niche'... Another great thing about it is that they are in black and white (yellow), so if the logo shouts at you from the page, it's a good indicator that it is a good model to follow. If it works on B&W, coulour should be even better...
Again, just a reminder NOT just copy! But I do encourage creative research, from a variety of mediums and sources.
As the saying goes 'he who copies from the most sources, is the most original'
Or 'The designer who says he doesn't copy, is either a liar or a fool!' After all, the cool billboard/ad you just passed by today in on your mind and could come out in your sketch tonight...

Step 3. THUMBNAIL AND COMP

Once you're done with your research and referencing, the next step is to create your thumbnail sketches. Thumbnails, leading to larger sketches, roughs and 'comps' are a very important step in logo design because concepts can magically emerge as we sketch.
Experiment as much as you can, and if possible, please avoid doing this on the computer. My mac is probably my best friend, but I still manage to step away from it in this stage. It clutters your judgement, and imposes concepts upon your free-forming ideas. Try and sketch or 'doodle' as much as possible, before you get to a desired result. Only then should you jump on you computer and finalize the design.

If you're not technically savvy with the software, pay someone to do it for you. It should be considerably less costing, since you have a solid concept and there should be no time wasted on ideas.

That's about it guys. Its pretty simple, but that's the idea... anyone can do this!
Give it a try, and let me know if it works for you.

All the best,
Pat
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