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Is there a 'best' font to use on a sales page?

by Sheryl Polomka
13 replies
I'm just working on my sales page for the product that I'm about to launch and just wondering if there is a 'preferred' font that people use on sales pages.

Does the font make a difference as far as conversions go?
#font #page #sales
  • Profile picture of the author Minisite Nerd
    Originally Posted by Sheryl Polomka View Post

    I'm just working on my sales page for the product that I'm about to launch and just wondering if there is a 'preferred' font that people use on sales pages.

    Does the font make a difference as far as conversions go?
    Are you looking just for web-safe fonts for text to use on the entire page or are you also looking for fonts you can use in graphics for headlines? Or possibly both?
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  • Profile picture of the author Sheryl Polomka
    No mainly just the main text of the page, not the graphics.
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  • Profile picture of the author jasondinner
    I like tahoma, times new roman, georgia, arial, and verdana.

    Courier New is good for testimonials
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  • Profile picture of the author thomashoi
    There is no best font but the headline should catch the attention of you web visitors. If you have done enough market research, you should know what are the right words that will "seduce" your visitors and make them read through your entire website and making a purchase.

    I'm using big sized and red colour font to capture my visitors and so far it's working great.
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  • Profile picture of the author DrewG
    For body text, anything that is sans-serif works well - so fonts like Arial, Georgia, Verdana...

    For headlines, I recommend using Impact.

    You can also take a look at what your site looks like on different browsers - check out browsershots.org to do that.

    Good luck

    ~D.C.
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  • Profile picture of the author Sheryl Polomka
    Thanks guys, Arial is one of my favourites so I'll give that a go. I'll try Impact for the title too - thanks!
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  • Profile picture of the author ASM Marketing
    It depends what you are marketing. If you are selling a luxurious venitian bridal suite at a top hotel then I doubt 'Impact' will sell you much.

    If you are marketing Star Trek goods, I doubt Times New Roman will get you much response.

    There is SO much more to typography than just the basic bold and italic. Some typefaces were created specifically for screen - Verdana for example. Times New Roman is a modified newspaper typeface geared for use on screen.

    Sans-serif fonts such as Arial denote a sense of safety and anonymity. Arial is the most used font on the planet.

    Handwritten fonts denote a friendly, personal tone.

    Serif fonts (Times New Roman et al) are elegant, prestigious and traditional.

    Courier is very open and honest - hense why it's modification from old typewriters used for telegrams.

    Impact is a statement font, it's loud and abrubt - attention grabbing.

    Your choice of font is as important as the words you write IMO

    Alex
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  • Profile picture of the author BillOliver
    I don't get it. WHY are you using SANS (=without) Serif (little 'feet' down the bottom) like Arial & Verdana instead of Times New Roman 12?
    Then I change font for testimonials etc.

    I though Serifs were far easier to read for long copy.

    Bill
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    • Profile picture of the author ASM Marketing
      Originally Posted by BillOliver View Post

      I don't get it. WHY are you using SANS (=without) Serif (little 'feet' down the bottom) like Arial & Verdana instead of Times New Roman 12?
      Then I change font for testimonials etc.

      I though Serifs were far easier to read for long copy.

      Bill
      Actually sans-serif fonts are easier to read on-screen. The structure holds form stronger against anti-aliasing than serif fonts do.

      Serif fonts should be used in shorter texts rather than longer.

      Hope that clears things up for you

      Alex
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    • Profile picture of the author Paul Ashbrook
      Originally Posted by BillOliver View Post

      I don't get it. WHY are you using SANS (=without) Serif (little 'feet' down the bottom) like Arial & Verdana instead of Times New Roman 12?
      Then I change font for testimonials etc.

      I though Serifs were far easier to read for long copy.
      Sans serif fonts are easier to read on a computer screen. In fact verdana was actually invented as a font for computers.

      For instance, I find your signature difficult to read because it is in a serif font. The rest of the Warrior Forum is fine because it uses a sans serif font by default.

      For the printed word, serif fonts are easy to read and can look more professional.
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  • Profile picture of the author abelacts
    I use Arial or Verdana for body text. For titles, I use Georgia or Tahoma.

    The late Gary Halbert's favorite was Times New Roman on light yellow background.
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