Is there an unwritten rule on Price structure?

by 5 comments
It's apparent to me that most Internet Marketers follow an unwritten rule of including 7 in their pricing structure

$27 $47 $97 etc.

Can anyone explain why this is?

I realise this has probably been asked before, but a search revealed nothing, so I would appreciate any help and advise.

#internet marketing #price #price structure #rule #structure #unwritten
  • Profile picture of the author sparrow
    My whole concept around this has always been around testing

    alot of this started by the masters in marketing many eons ago and I am sure have some validity

    I think factors come into play when your offer maybe similar to what is out there or approach borderline price objections

    but all in all it is about your offer, not the price

    once you have the offer correct and cannot be improved maybe the next step is testing the price

    for me I have been testing this pricing strucure and have never seen anything in my wallet that it works

    I could see if your selling commodity types of products this might be effective


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