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Need Your Feedback...Vote On The Best Tagline!

by Zachary R. Skinner
12 replies
Hey fellow warriors, it's been a long time!

I'll dispense with the small talk and get right to it:

I've been working on a project for someone and they need to decide which tagline to chose for their business.

Their business model is primarily focused on purchasing deeply discounted high end clothing items and flipping them for profits on eBay.

The 2 taglines I've come up with are:

1. Look Better. Spend Less.
2. Look Great. Spend Less.

Which of those do you warriors prefer?
#feedbackvote #tagline
  • Profile picture of the author Steve B
    Better than what? How do you know what someone already looks like?

    I would go with "look great."

    Also think about the "spend less" phrase. Spend less than what? Less (just like "better") is for comparisons between two alternatives.

    Steve
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  • Profile picture of the author kennethchooks
    Banned
    I join Steve B and would say I also go with:

    2. Look Great. Spend Less.
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  • Profile picture of the author travlinguy
    I'd reverse the order. Spend less, look great.
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  • Profile picture of the author dave147
    it's gotta be...Look Great. Spend Less, not too sure about reversing the order though,
    although...maybe when you read it a few times
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  • Profile picture of the author Bruce NewMedia
    "Look Great. Spend Less." of the choices offered....
    but a better choice is to reverse it like traveling guy suggested.

    The order then would make more sense, since you SPEND LESS FIRST,
    then the get the result, of LOOKING GREAT.
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  • Profile picture of the author Janice Sperry
    Spend less to look great!
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  • Profile picture of the author aaronwright
    "Look better" sounds a bit insulting, as though you are ugly right now. It also isn't very descriptive, because it doesn't really define "better".
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  • Profile picture of the author ekalaivan
    How about

    "Look Great Without Spending a Lot"
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  • Profile picture of the author IanM723
    Originally Posted by Zachary R. Skinner View Post

    Hey fellow warriors, it's been a long time!

    I'll dispense with the small talk and get right to it:

    I've been working on a project for someone and they need to decide which tagline to chose for their business.

    Their business model is primarily focused on purchasing deeply discounted high end clothing items and flipping them for profits on eBay.

    The 2 taglines I've come up with are:

    1. Look Better. Spend Less.
    2. Look Great. Spend Less.

    Which of those do you warriors prefer?
    Definitely Number 2....Look Great is Clear, it tells people exactly what they are getting. As one of the other posters mentioned, when you say "Look Better", it is a little bit ambiguous. So, go with number 2
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  • Profile picture of the author Brent Stangel
    Save Money! Look Amazing!

    To me "save money" sounds better than "spend less."
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  • Profile picture of the author Tim Fuhrman
    I've got a little different take on this since you are marketing on ebay. The price will be obvious and if that is a good price or not is up to the buyer to decide especially in an environment like ebay so stick with the benefit of Look Great. The Men's Warehouse does this really well with the famous line. "You're going to like the way you look. I guarantee it" No mention of price yet we all know you pay less there.
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