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My New Mantra

by JustaWizard
5 replies
I'll spare you the back-story on this or else this would be a very long post, but just imagine for yourself all the time and money I wasted going after ideas and creating products I hadn't thoroughly or properly researched a market for.

So, here's my new mantra - I hope this helps someone:

"Give People What They Want, NOT What You Want Them To Want".
David Portney
#mantra
  • Profile picture of the author dndoseller
    Yes, and I find blogging with researched long tail keywords is the absolutely best way on the planet to do that. Google is just amazing.
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    • Profile picture of the author JustaWizard
      Originally Posted by dndoseller View Post

      Yes, and I find blogging with researched long tail keywords is the absolutely best way on the planet to do that. Google is just amazing.
      Thanks for your helpful tip!

      David
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  • Profile picture of the author Doug McIsaac
    I couldn't agree more, there's nothing worse than trying to educate a market that they need your product.

    I think it's Paul Myers that said, "Sell them what they want, give them what you sold them and sneak in what they need."

    Doug
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  • Profile picture of the author barbdear
    Amen, David, and it's even better if there are A LOT of people who want the solution you're offering...
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    • Profile picture of the author JustaWizard
      I'll give you a tragic case in point - years ago I was doing volunteer work at a job center, teaching resume and interview skills.

      People ate it up, loved it.

      So I created an audio program - a product virgin, I spent a lot of time and money on the production - being an (ex)musician, the audio I did digitally for free but paid a producer friend a small amount to edit and mix in original music.

      Then I spent a ton on a great graphic design.

      Then I spent a ton on terrific packaging - replication, shrink wrap - totally pro.

      At my first job fair, hundreds of people saw it, one person bought it.

      I was floored - but it turns out job seekers don't like to spend money!

      At another job fair, I experimented with dropping the price from $20 to $5, sold 61 of them.

      The product is in the black now, and I actually do have an audio book publishing deal and still retail on Amazon, but I still have like 700 of these things in the spare bedroom taking up my girlfriend's valuable closet space.

      Sure, I learned tons from start to finish, but I'm not sure I'd have done it all IF I KNEW that job seekers is just not the "lake full of hungry fish" I thought it would be.

      David
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