Feedback for those offering Highend Coaching Products

11 replies
Here's something those of you out there marketing high ticket price IM products may wish to consider, regardless how many 5 or 6 figure months you are claiming you do.

If you are selling a product say in the $497-$4,997 range, is it too much to ask for you to respond to genuine questions from a prospect who may be interested in joining you beforehand?

In this past week I looked at 2 different products/programs, one was for a $997 one time payment, the other for $4,997, but it could be broken down into smaller payments over 12 months. If we the prospect don't know you at all, expect us to try and look into you and your bus. history first before we hand over our money. Also, even though you are an IM business, is it too much to have contact details-at least a working and responding e-mail, and preferably a phone number that is answered?

One of these companies offers an interesting product on the one hand, with nothing other than a Clickbetter product portal, but wants your $997 now, and you only have 24 hours to get your spot- Hold on there little buddy, I am interested, but I have some questions I would like responded to first before I sign up to your coaching program mindlessly.Of course the autoresponder has it's place, but if you can't take the time to genuinely answer a question , your autoresponder is not going to get you your sale from me.

The other sends you an email saying "you would be a good fit for our program, let us know if you have any more questions" which I do, then get zero response. This last one was from one of the highly lauded coaching programs, of which the founders are members of this site and many actually heap praise upon them.

So do simple business ethics and etiquette just go out the window in I.M.? Why on earth would I want to be coached by anyone offering coaching when you cannot even be bothered answering a simple question-before you get my money?What are you going to be like AFTER you get my money? I could name and shame both companies on this thread but I won't, but the old adage still holds true" no one cares how much you know until they know how much you care!"
#coaching #feedback #highend #offering #products
  • Profile picture of the author John Taylor
    I can't comment on how other people approach potential new
    customers.

    I suppose I've never been one to follow the herd, or the money.

    I prefer to talk to a potential coaching client before they sign up.
    That allows them to get to know me, ask any questions they may
    have and clarify exactly what they expect to achieve as a result
    of the coaching.

    Equally importantly, it give me the opportunity to gauge their level
    of skill, knowledge and experience. I can check out their motivation
    and attitude to working with a coach and then see if we would be a
    "good fit".

    Only after that initial two way assessment would we discuss payment
    terms.

    The pre-coaching filter reduces the number of clients I get to work with.
    But I find it eliminates the needy, whiny and just plain lazy people before
    they get a chance to be a problem.

    Strangely, I get a much higher than average success rate when working
    with my clients. ;-)

    John
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  • Profile picture of the author Rod Cortez
    With the burgeoning information products out there on how to become a coach or a high paid coach, there are a lot of unqualified people offering coaching services. Even the ones with the expertise; just because you're an expert in a certain field does not mean that:

    1. You behave like a professional
    2. You behave ethically
    3. Care about the prospect's AND customer's overall experience.

    Sure, many coaches have to pre-qualify their prospects and all of them do it in different ways, but I've never understood completely ignoring people's questions.

    Another thing to think about is that some coaches are a victim of their own success. A few years ago I wanted to hire a well-known coach for a very specific problem, but he was booked solid until the end of 2015, so I was referred to one of his staffers who also had an impressive background. He solved my pressing issue and I was happy, but I didn't get to talk to the coach I really wanted to.

    Coaches come in all different kinds of shapes and sizes. Some don't like human contact and prefer to do their coaching via forums, email, webinars, etc.

    I'm like John, I like to talk to people before we get into any sort of money talk. I do coaching in 2 specific niches that have nothing to do with making money. I enjoy talking with people. Coaching is not my main business, however, I do it because I enjoy it. If someone contacts me with questions, they usually get answered within one business day.

    RoD
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    • Profile picture of the author Stylles
      I appreciate the feedback. Hooking up with someone who has made things work is obviously the benefit of coaching, but ignoring the simple things like responding in a timely and open manner(especially since they don't have the sale yet), things that off-line businesses still make a No.1 priority, would seem to be an easy way to make a good coaching business turn into a great coaching business, and stand out above the pack.
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      • Profile picture of the author Steve B
        Stylles,

        Maybe you've just found the answer you're looking for . . . just say "NO" to those who won't answer your questions or divulge basic information about their program. Look for coaches who will talk to you and discuss your "fit" for their style of coaching. Sure it may mean that you pass up a lot of compelling advertising but in the end, you'll find someone that you can be comfortable working alongside.

        Use the "I'm a guru and I'm here to help" approach as a way to filter out those that don't appeal to your style.

        Good luck to you,

        Steve
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  • Profile picture of the author ahboy
    High end coaching ?

    IMHO - WASTING TIME.

    Tons of free internet money making ideals floating around, actually is whether taking action or not.
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    • Profile picture of the author John Taylor
      Originally Posted by ahboy View Post

      High end coaching ?

      IMHO - WASTING TIME.
      Or a short cut to success avoiding all the mistakes made through
      reading crap advice on forums.

      But, of course, your mileage may vary. ;-)

      actually is whether taking action or not.
      No, a lot of people are sucked into really bad advice and they waste
      a lot of time by taking the wrong action.

      It's actually about investing time in establishing a strategy and then
      developing an action plan to implement that strategy. A coach will
      help you to do both of those things and then hold you accountable
      for your results.


      John
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    • Profile picture of the author ankee1991
      Originally Posted by ahboy View Post

      High end coaching ?

      IMHO - WASTING TIME.

      Tons of free internet money making ideals floating around, actually is whether taking action or not.
      In paid traffic having someone push you in the right direction can be the difference between spending $1k before getting a profitable campaigns versus spending $5k.
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  • Profile picture of the author susanliddy
    A good coach is a best leader of success in any field..
    Main learning process start with the help of coach.
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  • Profile picture of the author Will Edwards
    Originally Posted by Stylles View Post

    If you are selling a product say in the $497-$4,997 range, is it too much to ask for you to respond to genuine questions from a prospect who may be interested in joining you beforehand?
    I think that, regardless of the price, you are entitled to ask questions and get a prompt and courteous reply.

    If we the prospect don't know you at all, expect us to try and look into you and your bus. history first before we hand over our money. Also, even though you are an IM business, is it too much to have contact details-at least a working and responding e-mail, and preferably a phone number that is answered?
    That sounds perfectly reasonable to me.

    So do simple business ethics and etiquette just go out the window in I.M.?
    Too often, yes. But there are ethical marketers out there too.
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  • Profile picture of the author Nightengale
    As someone else said, I think you have your answer. If you really want/need an answer before buying and aren't getting any response, move on. There are a TON of different coaches and programs to choose from.

    If I needed an answer before investing $1k, I wouldn't invest until/unless I got it.

    I've invested in several expensive programs, as well as $12.5K with my business coach (Sheri Keys) over a 2-year period. I've inquired about other programs and services before and never got an answer, so I moved on.

    Interestingly though, I never questioned the people I invested the most with. My business coach had been around for YEARS (a decade) prior to me investing with her in a different industry. I was very familiar with her and had no idea she'd moved into business coaching until I heard about it from someone else.

    When I heard about it and heard what program she was offering, I signed up on the spot without ever talking to her or sending in any questions at all. And I'd NEVER invested that much money before ($3K at the time). AND, I'd just lost my job and was newly unemployed.

    It was a bit of an unusual situation, but I felt totally comfortable because:

    1. Sheri previously been founder and president of a industry association, so she wasn't someone who'd just fell off the turnip truck and decided to hang out her coaching shingle.

    2. Sheri been around for a decade doing what she was now teaching and I'd known of her previously in that industry. She wasn't someone I just stumbled across the week before.

    3. Sheri came recommended from someone I already knew (Ali Brown), respected and bought from. Never underestimate the power of a referral!

    4. Sheri did a really good and thorough job on the teleseminar pitching her program. I had no questions when she made the offer.

    So on the strength of her previous work, the referral and her offer, I signed up. It was a bit of an unusual situation. I don't think that's normal, because I doubt I would have spent that much money without talking to someone first if it had been anybody else before spending that kind of money.

    I stayed with her for a full 2 years and it was one of the very best decisions I ever made.

    I've also purchased expensive programs like Jeff Walker's "Product Launch Formula" ($2K), Lisa Sasevich's "6 Figure Teleseminar Secrets" ($1K) and Ali Brown's "Online Success Blueprint" ($1.5K) and never sent in any questions before buying.

    They're all very good sales people, very thorough and I had no questions about my purchase. I bought on the strength of their reputations in the marketplace as much as on their presentations.

    There are a couple of times when I've asked minor questions before purchasing something, got a prompt reply and then invested, but I can't think of the specific examples now. Just the prompt response alone made me feel much more comfortable.

    Contrast that with pulling teeth to get a response from tech support for a piece of video editing software!...

    Yes, you deserve a prompt and courteous reply to your inquiry before buying. If you don't get it, you have your answer. It's a lot harder to get your money back than it is to just move on until you find the right person.

    Hope that helps!

    Michelle
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  • Profile picture of the author Raydal
    I think that if there is a refund window or a trial basis for coaching,
    then this cuts down upon most of the questions being asked. If
    the coach wants to qualify the student before hand then this
    initial consultation is important. But after offering coaching for
    over 8 years now I also find that most people who have a lot
    of question at the start usually do not stick with the program.
    I'm not sure of the reason for this correlation but I have observed
    this.

    There are other coaching programs which are so competitive to
    get into that the coach may think that s/he doesn't need to
    answer email questions because spots are grabbed up so
    quickly.

    Also if you find that you are getting a lot of questions regarding
    one aspect of your coaching program this should be addressed
    in the sales letter--problem solved.

    But most people just want to know if they can get their
    money back if they don't like the program and this is the
    biggest question really, no matter how it is asked.

    -Ray Edwards
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