Need Your Advice on the Proper Call-to-Action
With our website, we want to introduce a fair portion of our website visitors to our "sales funnel", with the end goal of turning a fair share of them into investors...
...investors that will loan us money to buy, rehab, and resell real estate in our local marketplace.
On our real estate-focused website, I have an AWeber capture box for a free ebook that gives tips and insight on how to invest wisely and maximize profits as the kind of investor we are looking for.
Inside of that ebook, I would like to strategically place another call-to-action that would get them closer to contacting us to inquire about investment opportunities with us.
I made this post to get some suggestions and ideas on what that call-to-action should be.
There are two different niches of people that will be viewing this content at our website:
1. People that find it via SEO-Optimized content. That content isn't optimized for local traffic, as I was unable to find localized keyword phrases for most of the content on our website.
2. People that we send direct mail to (inviting them to invest with us) that are indeed local. In that mail, they are invited to view a specific page on our website that contains the AWeber opt-in capture screen for the ebook.
I know from experience that people that live local to us are more liable to be willing to invest, being that real estate is such a local business.
With that said, I'm more concerned about funneling a fair share of our direct mail correspondents (group #2 above) to the next stage in investing with us.
That "next stage" would be for them to call us (or email us, or whatever) to request a conversation about how we can help them make money by investing with us.
So in summary, my request is to obtain some ideas regarding suitable "call-to-actions" to include in the ebook to get them to the next stage in the process.
Thanks in advance for your help and consideration.
Get a sales/affiliate page, custom info product and more!
Full Packages for $800 --- Product Composer.com
Free Proofreading Service For Warriors
Steve Browne, online business strategies, tips, guidance, and resources
SteveBrowneDirect