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Client Business Proposal Templates

by AffiliatingAlan
2 replies
Hi, I am wondering if anyone has any templates or tips they use when trying to generate new client business through cold emailing potential clients? This is geared towards a service based website emailing another service based website offering their services.

"Hi my name is "x", this is what I do, we know you constantly need "y", which we offer, check out our website, we hope to do business with you"

I want to get the email template right the first time, as first impressions are everything. Im sure the highest earning service type sites incorporate key words and psychological principles within their business proposal emails.

Since there are a lot of business types on warrior forum I ask for advice here
#business #client #proposal #templates
  • Profile picture of the author larry50
    Unless we know exactly what your service is, we most likely cannot guess what would be good copy. On the other hand, here is what works in any sales or marketing situation BENEFITS.

    In your subject line, put the benefit you can offer that anyone wanting your service would be thrilled to know they can buy.

    For instance I was selling legal plans, my elevator line to business owners was "I help business owners get access to legal services and consulting services to overcome obstacles". Every new business owner starting their first business wanted to talk to me, every business owner who had money owed to him or had a legal problem wanted to talk to me.

    Do not list the features, what you do, list how what you do will benefit them. Then pick the shortest most powerful phrase to put in your subject line. Then in the body put the rest of the benefits. When trying to figure out if something is a benefit I like to use the measure, how will this radically change the person's life for the better.
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    • Profile picture of the author AffiliatingAlan
      A few things I was wondering are:

      1. Should you include your website in the first email or opt for them to respond and ask for examples of your work/website?

      2. Is it okay to write "to whom it may concern"? reason being is that their websites frequently dont show names. For a business proposition whoever is reading the emails would probably forward the letters anyway to a higher up.
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