How would you test a market/niche?
From what I've read about, the only kind of approximations I can get are from search engine results, email rental list sizes, ads, blogs, forum discussion etc.
However, what if it's a niche that is more specialized? For example, if I want to market Soya Cheesecake or Alcohol Cheesecake to a cake-loving crowd instead of just the Cake crowd, I'd need to be able to test the demand and rabidness of the Oreo cheesecake crowd.
But the problem is that most of the data are based on Cake alone - for example, in the search engines, most of the big results are based off the more generic terms. I'm also unable to check out the commercial intent due to tools like Adlabs closing (Are there any alternative measures?).
I'm sure many warriors here have some kind of experience on testing? (or at least the successful product marketers) I'd like to know your input on this!
Much appreciated!!
Reckoned
P.S. Merry xmas!!
All The Real Marketers Are Gone. There's Nothing Left But Weak, Sniveling Wanna-Bees!