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What's the best kind of upsell?

by gwpmike
13 replies
I am creating a sales funnel in the IM niche. My front offer is a squeeze page for a free report and video series on list building and covers everything from choosing a profitable niche to using autoresponders, getting traffic, creating squeeze pages and blogs, ect. My one time offer page is for a huge package of PLR products in 12 different niches. I have a downsell that is half the price for half the package. Now I need to create an upsell for the people who purchase the PLR package. What kind of upsell product do you think would be best in this kind of niche/sales funnel? Possibly some time of membership so I can generate monthly income, but membership for what? I'd like to hear any ideas/suggestions you may have!
#downsell #funnel #kind #oto #sales #upsell
  • Profile picture of the author MarkHodgetts
    You could offer some form of coaching/consulting service
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  • Profile picture of the author Ron Killian
    What about pre-made sales funnels? Seems a great fit. Or pre-made, done for you autoresponder message series. Squeeze page templates.

    Or better yet, on-going listbuilding email marketing, relationship building tips and tricks, which could be a membership site. Could also include the above. And/or coaching like Mark said.
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  • Profile picture of the author yakim1
    My advice would be for you to create a workbook with checklists so people will be able to know the step by step proceedures they need to do as they follow your videos. The check list would be a way for them to plan and monitor their progress as they would check each step off as it is completed.

    The workbook could also give resources that the member could use or go to when they get stuck.

    I hope this is helpful,
    Steve Yakim
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  • Profile picture of the author Mack
    Hey Mike, you actually have almost everything you need for your sales funnel, we just need to rearrange how you've set it up...

    Offer ONLY your report as the freemium. Once they opt-in, then you can have your video series as your front-end product. Now, normally you want to include a bonus (or two) with your front-end so you can either use the PLR package you have, or you can come up with some bonuses on your own... just make sure they compliment your video series.

    If you don't use the PLR as your bonus, then you now have your upsell!
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  • Profile picture of the author misshang
    If you are unsure of what to upsell, you may contact other marketers and ask them to do free solo ads for you and you offer their products as upsale produts.
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    • Profile picture of the author joshril
      Originally Posted by misshang View Post

      If you are unsure of what to upsell, you may contact other marketers and ask them to do free solo ads for you and you offer their products as upsale produts.
      Have you had success with this, personally?
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  • Profile picture of the author sweetcrabhoney18
    The membership idea is a good one but are you sure you aren't working yourself too hard too soon? How about you promote the product as is and then once you have enough subscribers add on the membership element. You'd most likely get more money in the longer run that way. Good luck!
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    keep moving forward

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  • Profile picture of the author nicholasb
    here are some basic upsell mechanics.

    Never include as an upsell something that should of been included in the main course.

    Upsell 1 done for them options (meal plans, etc...)

    Upsell 2 Speed or accelerated results advanced training things like that

    Upsell 3 Coaching
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  • Profile picture of the author aduttonater
    Funnels are designed to weed out those who are not interested and those who are converted to sales. You can always offer free product to build a list and those who don't work out will simply unsubscribe. Make sure you are using an auto responder service for them to unsubscribe from.
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  • Profile picture of the author ddev
    Go to WarriorPlus and study Upsells from other people. Follow highly converting OTO's and you'll get product ideas and other things to consider (pricing, things that work etc).

    Best of Luck.
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  • Profile picture of the author joshril
    Originally Posted by gwpmike View Post

    I am creating a sales funnel in the IM niche. My front offer is a squeeze page for a free report and video series on list building and covers everything from choosing a profitable niche to using autoresponders, getting traffic, creating squeeze pages and blogs, ect. My one time offer page is for a huge package of PLR products in 12 different niches. I have a downsell that is half the price for half the package. Now I need to create an upsell for the people who purchase the PLR package. What kind of upsell product do you think would be best in this kind of niche/sales funnel? Possibly some time of membership so I can generate monthly income, but membership for what? I'd like to hear any ideas/suggestions you may have!
    Where is your traffic coming from? If you give us a little more information about the people you're putting into your funnel, we can give you better suggestions...
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  • Profile picture of the author HorseStall
    Upsells that are closely related to the original product typically perform the best.
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