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Exit redirect discounts? Good or bad idea?

by saxguru
14 replies
Hi everyone,

Today I have followed the trend of some other marketers by having exit redirects on my sales page which then offers my product at a lower price.

What are everyone's thoughts on this?

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#bad #discounts #exit #good #idea #redirect
  • Profile picture of the author Anonymous Affiliate
    Discounts on Exit is silly. There are better ways to use your exit pops.
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    • Profile picture of the author saxguru
      Could you elaborate on that?
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  • Profile picture of the author Chris Luck
    Don't offer discounts. Once you do, people are always going to "expect" your products to have discounts and be positioned as "Cheap"

    Rather than doing discounts on exit...

    If you "MUST" have an Exit Pop - then have something that is positioned to capture an email from your prospect.

    This way, you can build a relationship with them - and get them to eventually by you're product line at premium cost.
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  • Profile picture of the author brutecky
    I think discounts on exit make a product look cheap and the seller look flaky.
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  • Profile picture of the author majeemm
    Originally Posted by saxguru View Post

    Hi everyone,

    Today I have followed the trend of some other marketers by having exit redirects on my sales page which then offers my product at a lower price.

    What are everyone's thoughts on this?

    Saxophone Guru - The Ultimate Guide to Learning the Saxophone for Beginners Saxophone Guru
    Offering a lower price for the same product via Exit Pop up is not that a good idea. Why don't you offer a "free related report" or a "trial version" of your product? And make sure you add the prospects to an email list.
    The advantage is that you get them on your list and can follow up with them on the product later. Or the worst case scenario, if your sales goes down than expected, you can offer them a special discount via email.
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    • Profile picture of the author Marked09
      As already mentioned by other people, discount should / downsell should not be put on an exit popup unless they already bought from you. IMO a free related stuff to capture your prospects email will be more profitable since you can follow up on them.
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    • Profile picture of the author saxguru
      Originally Posted by majeemm View Post

      Offering a lower price for the same product via Exit Pop up is not that a good idea. Why don't you offer a "free related report" or a "trial version" of your product? And make sure you add the prospects to an email list.
      The advantage is that you get them on your list and can follow up with them on the product later. Or the worst case scenario, if your sales goes down than expected, you can offer them a special discount via email.
      That is exactly what I have done. I offer them a free first lesson and then add them to the mailing list so I can provide them with value before they make a purchase
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  • Profile picture of the author Jonathan Mizel
    Personally, we almost never reduce our price. It trains your prospects and customers to leave your site to see if the deal gets better. How many of us hit the reload button on a product we are considering to look for a discount?

    As a few people suggested, an exit pop-up is a much better place for a squeeze page than a discount page. Then you have the opportunity of building your list.

    One way you can effectively use discounts is to collect names, and then create a "subscriber special" with a legitimate deadline, and that's not open to the general public. That way, you don't tip your hand to prospects, you reward people for being on your list, and you train them your deadlines are real;-)
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  • Profile picture of the author misshang
    It's good way to recycle your traffic, but no good of offering discounts on existing offers.
    Maybe you can downsell, or offer trial price, never discount on exact same offer.
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  • Profile picture of the author saxguru
    Thanks for the help guys, i'll change it to my free first lesson offer where I can capture their email addresses
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    • Profile picture of the author JohnMcCabe
      Originally Posted by saxguru View Post

      Thanks for the help guys, i'll change it to my free first lesson offer where I can capture their email addresses
      Good move.

      I can point to two real world products that suffered from "discountitis"...

      Pizza

      Almost no one pays full price for a pizza anymore. They clip a coupon or wait for an advertised special. Even travelers will ask hotel/motel desks if they have any coupons before dialing.

      Photo Finishing

      Before digital cameras drove the final nail in the coffin, this was a business in trouble. Coupons were so ubiquitous that, again, nobody paid full price for getting film developed.

      "Discount on exit" gambits might be a good idea for fad products that will die anyway, where the incremental sales outweigh the risk of training people to look for discounts. Kind of like the discounts you can get on the last day of a fair or trade show, where the choice is sell at a discount or haul the stuff home with you.

      If you try this with a long term product, word spreads quickly about the exit pop. If you know of one, try searching for [name of product] + discount. See what you get...
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  • Profile picture of the author Moneymaker2012
    I personally have seen good results with exit redirect discounts, mostly people get excited if you offer them discount, so this strategy really works.
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  • Profile picture of the author Peter Lessard
    In your specific situation I think you have made the right decision to offer a free lesson and port them to your list. It's great that your product is suited to being able to offer a lesson for them to try and in a niche that offers lessons you must be careful not to under value your product. If conversions suck after trying this then see if you can get good response by offering a smaller purchase. So if you offer monthly training at $97 and they don't go for it, try selling one week at a trial of $1 with auto billing after 7 days etc...

    In general the proper answer is test it and see if it makes you more money.

    Not every product being sold online is a brand or needs to be concerned about seeming less credible if they offer a discount. Testing is always the best answer unless you are in a situation that running a one week test will forever offend your client base and ruin your reputation.
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  • Profile picture of the author trevord92
    Personally I don't like discounts on exit - it penalises the loyal buyer.

    But I don't like the surcharge that happens when you don't shop around renewing an insurance policy either.

    One thing I've seen that I quite like is a stage payment. So if it's normally a $27 product, the downsell is $7 now and the other $20 in a week or so's time.

    Neat and not actually a discount.
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