Critique two possible gameplans?
I have just got my hosting, domain, wordpress is installed, and now I am trying to decide between two game plans. I feel a little overwhelmed and unsure of which path to go, nor do I feel like I am fully grasping the pros and cons to each, so any critique would be wonderful.
Plan 1:
Create a review site for multiple products. Start building a list right away and draw traffic through social media/SEO (maybe eventually PPC if funds allow). I would also like to create a "magazine/newsletter" of sorts. Think along the lines of latest news in the niche, maybe peppered with affiliate links here or there. My hope is that this newsletter will entice people interested in the niche enough to get them to sign up and become regular buyers.
Plan 2:
Create a full-fledged news website. The works. This plan involves creating a brand that hopefully people will eventually know they can come for the latest news and information. It still involves list building, and I would still like to send newsletters with the links peppered in, but the primary source of news would be the site itself. This plan to me feels a bit more grand, in that maybe it could eventually become a business somehow. My reservation about it is that I don't really know how I would monetize the site besides ads and newsletter links. Products would not quite be as readily in front of potential customers, since the main pages would be about news and such.
All in all, I'm not afraid of the work, but am feeling lost as to which would be the better course. I want this to be profitable and become my primary source of income if possible.
Thanks for any insight you guys can give me
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