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How do you find out what is a buying keyword

by delevonto1
7 replies
Hi guys

My question is how do you guys go about finding buying keywords what steps and strategies do you guys use and how what way would you suggest i go about testing that keyword to see if it is a selling/buying keyword

Thanks in advance
#buying #find #keyword
  • Profile picture of the author CashTactics
    are you talking about for your own PPC advertising or are you talking about a trigger word on you landing/sales page?
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    • Profile picture of the author Stephen Crooks
      The only way to really know what is a buying keyword and what isn't is to test with PPC. Use a good tracking script like xtreme conversions in conjunction with your landing page or website to see which keywords convert to buyers.

      To start with your list of keywords should be large and should include plenty of long tail keywords. Use words like buy, sale, coupon etc appended to the keywords to see if they convert or not.
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  • Profile picture of the author megaresp
    Originally Posted by delevonto1 View Post

    ...how do you go about finding buying keywords...
    Is a 'buying' keyword one that somehow (magically) causes people to buy? If so, good luck with that.

    People buy because...
    • They want the claims made for a product
    • They believe the product will deliver the things claimed for it
    • They have the required amount of money
    If I've misunderstood what a 'buying' keyword is, I'd be interested in knowing what you meant.
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    • Profile picture of the author CurtisN
      Originally Posted by megaresp View Post

      Is a 'buying' keyword one that somehow (magically) causes people to buy? If so, good luck with that.

      People buy because...
      • They want the claims made for a product
      • They believe the product will deliver the things claimed for it
      • They have the required amount of money
      If I've misunderstood what a 'buying' keyword is, I'd be interested in knowing what you meant.
      Yes, you did kind of misunderstand. Let me explain...

      Here are some of the results from the Adwords keyword tool for "weight loss":

      free weight loss
      quick weight loss diet
      weight loss product
      weight loss stories

      Two out of the above keywords are buying keywords whereas the other two are not. Buying keywords are keywords which a person buys when they, most likely, have the intention to buy something. In other words, a buying keyword is a keyword with high commercial intent.

      "free weight loss" and "weight loss stories" are not buying keywords because, as you can probably imagine, the people who are searching for these things probably aren't looking to spend any money.

      To check for commercial intent (for a keyword or website), try the following tool:
      Detecting Online Commercial Intention: Audience Intelligence: adCenter Labs

      Curtis
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      • Profile picture of the author delevonto1
        thanks all for the insight thanks curtis i will defo check out the link what it was is that i wrote a review for a weight loss clickbank product its doing ok ive got it at the number 4-5 position for the keyword but i was gonna try a write a couple of articles and focus on a couple of Buying keywords for hopefully some sales
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  • Profile picture of the author Andy1750
    Curtis has summed it up quite well.

    Highly specific searches for products and model numbers are also buying keywords - why else would somebody be entering this search phrase unless the were looking to buy. In addition anything with "best" "cheapest" "review" "best quality" "top of the range" etc etc are also buying keywords as these are people looking to spend money.

    Thanks,

    Andy
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    Not trying to sell you anything :-)

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  • Profile picture of the author Raghav Mishra
    adlab.microsoft.com/Online-Commercial-Intention/

    That tool is a pretty cool tool.

    Then, there's some common sense. Key phrases with words such as free, torrents, warez etc won't be buying ones, whereas buy muscle building supplements (*hint*) is one buying keyword.
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