When GIANT PNGs ATTACK!!
This latest trend of dumping GIGANTIC PNG graphic files into WSOs as "Sales copy" is very disturbing. Some of them have been measured at an incredible 3mb+ each!! 
That is INSANE BEHAVIOUR!
By dumping GIGANTIC pngs they are pissing off all browsers who do not have fibre optic NASA type connection speeds directly to the desktop. Not only that but aren't they missing out on Google pickup on their text for ranking purposes?
The Warrior forum has the almost magical super power to rank new threads almost instantly and so many WSOs are missing out on this massive free bonus by being too lazy to use text and graphics sparingly, intelligently and with SEO and the poor old customer in mind.
If you're thinking of dumping MASSIVE PNG files in as your WSO - think again. PNG files are MASSIVE compared to the same quality optimised jpg and they are not the right file to use. The ONLY time you should use PNG files is when you need millions of colours AND transparency. This means that 100% of people who are dumping GIGANTIC PNGs into their WSO threads are doing so without even 1 good reason and damaging their sales by doing so by pissing off viewers and ignoring google.
There used to be a time when no self respecting web designer would ever build a page that was bigger than 100kb total. The top 10 websites are all highly optimised and very light (not to mention work perfectly in IE8 - but I digress). There's a strong lesson in that.
1) Reduce the size of the file by often more than 50% and sometimes up to 80% by saving it as a 60% quality jpeg file. It takes 13 seconds to do, you will not notice any drop in quality (if done right using photoshop) and you will avoid people hating you or at best thinking you have no idea what you're doing.
2) Do you really want to totally destroy all chances of picking up google traffic? WRITE your sales pitch in TEXT and use images sparingly and make sure they are optimised jpegs.
That is INSANE BEHAVIOUR!By dumping GIGANTIC pngs they are pissing off all browsers who do not have fibre optic NASA type connection speeds directly to the desktop. Not only that but aren't they missing out on Google pickup on their text for ranking purposes?
The Warrior forum has the almost magical super power to rank new threads almost instantly and so many WSOs are missing out on this massive free bonus by being too lazy to use text and graphics sparingly, intelligently and with SEO and the poor old customer in mind.
If you're thinking of dumping MASSIVE PNG files in as your WSO - think again. PNG files are MASSIVE compared to the same quality optimised jpg and they are not the right file to use. The ONLY time you should use PNG files is when you need millions of colours AND transparency. This means that 100% of people who are dumping GIGANTIC PNGs into their WSO threads are doing so without even 1 good reason and damaging their sales by doing so by pissing off viewers and ignoring google.
There used to be a time when no self respecting web designer would ever build a page that was bigger than 100kb total. The top 10 websites are all highly optimised and very light (not to mention work perfectly in IE8 - but I digress). There's a strong lesson in that.
1) Reduce the size of the file by often more than 50% and sometimes up to 80% by saving it as a 60% quality jpeg file. It takes 13 seconds to do, you will not notice any drop in quality (if done right using photoshop) and you will avoid people hating you or at best thinking you have no idea what you're doing.
2) Do you really want to totally destroy all chances of picking up google traffic? WRITE your sales pitch in TEXT and use images sparingly and make sure they are optimised jpegs.
NEVER USE GIGANTIC PNGs IN WSOs!
[/rant]
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