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DONE - Niche Amazon Review Sites

by NateYoung
8 replies
Hi everyone!

I have a few themes that I'm looking at for Amazon Affiliate Niche sites. I've heard a lot of people say that review sites with 1 or 2 products are the type of sites a person should create. I've heard others say that review sites should have enough products where you constantly write content and articles for as you have to constantly add content to gain higher rankings. I've also heard a lot of people say they like their Amazon affiliate sites to look more like a traditional store like the sites that you would get if you used plugins like WP ZonGrabbing, WPZon Builder, or even Covert Store Builder.

My question is do review sites get more traffic and sales or is it the traditional looking store type affiliate sites? Or is it just a matter of preference? There are a lot of great themes out there so I guess answering these questions would help me decide which theme to go with. You all are great as I get a lot of warriors that take the time to answer my questions or give their thoughts on my posts which is exactly what I love about this forum. Thanks everyone and I look forward to reading your posts to my thread.

Much Mahalo

Nathan
#amazon #niche #review #sites
  • Profile picture of the author Chri5123
    Originally Posted by NateYoung View Post

    Hi everyone!

    I have a few themes that I'm looking at for Amazon Affiliate Niche sites. I've heard a lot of people say that review sites with 1 or 2 products are the type of sites a person should create. I've heard others say that review sites should have enough products where you constantly write content and articles for as you have to constantly add content to gain higher rankings. I've also heard a lot of people say they like their Amazon affiliate sites to look more like a traditional store like the sites that you would get if you used plugins like WP ZonGrabbing, WPZon Builder, or even Covert Store Builder.

    My question is do review sites get more traffic and sales or is it the traditional looking store type affiliate sites? Or is it just a matter of preference? There are a lot of great themes out there so I guess answering these questions would help me decide which theme to go with. You all are great as I get a lot of warriors that take the time to answer my questions or give their thoughts on my posts which is exactly what I love about this forum. Thanks everyone and I look forward to reading your posts to my thread.

    Much Mahalo

    Nathan
    Hey Nathan,

    I have seen people have success with Amazon both ways.

    I.E Some people go for broad keyphrases, keyword research extensively and then build a massive authority site straight away.

    Personally I target RED HOT products. The product selection (for me) is really the key.

    If you get a product that is just about to "pop" i.e the Xbox one and the PS4 back in November and you can get some decent rankings in Google, Yahoo, Bing with targeted traffic you will do well.

    I normally test out using the product name which will not bring in HUGE amounts of traffic to begin with but it is easier to rank and tells you if the niche is a good one.

    When sales start coming in i build up into an authority site and start using more broad terms and in-depth keyword research.

    Just me 2 pence, I know there are lots of different ways of doing this - the above is just what works for me but it is a numbers game.

    Chris
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    • Profile picture of the author NateYoung
      Hi Chris,

      Thanks for responding to my post. All the information you gave was extremely helpful. I think I bought your Quickstart course not too long ago that I finished a few days ago. I enjoyed the course. Again thanks for all your help.

      Much Mahalo

      Nathan
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  • Profile picture of the author BlairDesigns
    Hi Nathan!

    I have built both types of review sites and this is what I've found:

    With a low price point let's say 99 and under a review site that proudly displays Amazon products gets an overall higher conversion rate. The consumers within this price bracket are looking for a deal and being that they may not know you could be a bit hesitant to buy from a "store" even if the link redirects them to Amazon. When they see a product they've had their eye on at 50 instead of the 80 they had seen earlier you can bet your tushie they're going to click and buy.

    For higher price points most consumers may still be looking for a deal but they are more likely to be fine with buying from wherever and whomever has the best deal. They will take a longer time inspecting an item and ensuring reviews are positive before parting with money. A more "store" look will entice their interest regardless of who you are and whether they know you.

    That's not to say that either price point won't decide they prefer the other so really it's about split testing. I myself prefer to find a niche in which the content in continually updated, not only will it keep your site from becoming stale it will also give you something to talk about in your mailer, the money's in the list remember? Daily, weekly, monthly, annually doesn't matter how often you do it but having the latest and greatest product you've just reviewed and recommend will have your readers clicking and buying before they even realize they didn't need that hot pink blender. It's a way of building a relationship without making it look like you're only out for the commission and what's even better? You'll become their new shopping "buddy" and they'll be itching to see what you suggest in your mailings next!

    What niche and demographic were you looking to break into if you don't mind my asking? It's always easier to give an answer based on the category and audience you plan to work within.
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    • Profile picture of the author NateYoung
      Originally Posted by Matthew Anton View Post

      I have a physical product review site in the robot vacuum niche (can see under my G+ profile case study).

      Originally I thought Amazon earnings were going to be the bulk of the earnings, but I'm quickly realizing Adsense is easily beating it.

      Things to consider. If you have unique content, adsense is a perfect compliment to physical products; if they don't want the product, chances are they will engage with an ad.

      Women make more purchases online than men but don't spend as much
      You'll want to keep the price point low. Things like diapers, and other lower priced items will probably be a perfect fit.

      Men make less purchases online but spend more than women
      That's why Andrew of Ecommerce Fuel made a good chunk of change with his site that sells Boat motors

      If you have a thin content ecommerce only based site, you can only leverage affiliate marketing/dropshipping. If you invest more $$ into the content you can also reap the benefits of adsense. Two different approaches, both viable.
      Originally Posted by BlairDesigns View Post

      Hi Nathan!

      I have built both types of review sites and this is what I've found:

      With a low price point let's say 99 and under a review site that proudly displays Amazon products gets an overall higher conversion rate. The consumers within this price bracket are looking for a deal and being that they may not know you could be a bit hesitant to buy from a "store" even if the link redirects them to Amazon. When they see a product they've had their eye on at 50 instead of the 80 they had seen earlier you can bet your tushie they're going to click and buy.

      For higher price points most consumers may still be looking for a deal but they are more likely to be fine with buying from wherever and whomever has the best deal. They will take a longer time inspecting an item and ensuring reviews are positive before parting with money. A more "store" look will entice their interest regardless of who you are and whether they know you.

      That's not to say that either price point won't decide they prefer the other so really it's about split testing. I myself prefer to find a niche in which the content in continually updated, not only will it keep your site from becoming stale it will also give you something to talk about in your mailer, the money's in the list remember? Daily, weekly, monthly, annually doesn't matter how often you do it but having the latest and greatest product you've just reviewed and recommend will have your readers clicking and buying before they even realize they didn't need that hot pink blender. It's a way of building a relationship without making it look like you're only out for the commission and what's even better? You'll become their new shopping "buddy" and they'll be itching to see what you suggest in your mailings next!

      What niche and demographic were you looking to break into if you don't mind my asking? It's always easier to give an answer based on the category and audience you plan to work within.
      Thanks Matthew for all the information. The 2 main niches I will focus on are chidren's clothing and toys due to the fact I sold those on eBay for a little over 10 years. I also will be focusing in the credit repair niche due to the fact I have considerable knowledge of credit laws not to mention I've worked as a debt collector at one point. However I plan on dabbling in just about every niche I can find. Those are just the 2 main ones that I will focus on. Hope that helps.

      Nathan
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    • Profile picture of the author NateYoung
      Originally Posted by BlairDesigns View Post

      Hi Nathan!

      I have built both types of review sites and this is what I've found:

      With a low price point let's say 99 and under a review site that proudly displays Amazon products gets an overall higher conversion rate. The consumers within this price bracket are looking for a deal and being that they may not know you could be a bit hesitant to buy from a "store" even if the link redirects them to Amazon. When they see a product they've had their eye on at 50 instead of the 80 they had seen earlier you can bet your tushie they're going to click and buy.

      For higher price points most consumers may still be looking for a deal but they are more likely to be fine with buying from wherever and whomever has the best deal. They will take a longer time inspecting an item and ensuring reviews are positive before parting with money. A more "store" look will entice their interest regardless of who you are and whether they know you.

      That's not to say that either price point won't decide they prefer the other so really it's about split testing. I myself prefer to find a niche in which the content in continually updated, not only will it keep your site from becoming stale it will also give you something to talk about in your mailer, the money's in the list remember? Daily, weekly, monthly, annually doesn't matter how often you do it but having the latest and greatest product you've just reviewed and recommend will have your readers clicking and buying before they even realize they didn't need that hot pink blender. It's a way of building a relationship without making it look like you're only out for the commission and what's even better? You'll become their new shopping "buddy" and they'll be itching to see what you suggest in your mailings next!

      What niche and demographic were you looking to break into if you don't mind my asking? It's always easier to give an answer based on the category and audience you plan to work within.
      Thanks Blair for all the information. The 2 main niches I will focus on are chidren's clothing and toys due to the fact I sold those on eBay for a little over 10 years. I also will be focusing in the credit repair niche due to the fact I have considerable knowledge of credit laws not to mention I've worked as a debt collector at one point. However I plan on dabbling in just about every niche I can find. Those are just the 2 main ones that I will focus on. Hope that helps.

      Nathan
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  • Profile picture of the author Matthew Anton
    I have a physical product review site in the robot vacuum niche (can see under my G+ profile case study).

    Originally I thought Amazon earnings were going to be the bulk of the earnings, but I'm quickly realizing Adsense is easily beating it.

    Things to consider. If you have unique content, adsense is a perfect compliment to physical products; if they don't want the product, chances are they will engage with an ad.

    Women make more purchases online than men but don't spend as much
    You'll want to keep the price point low. Things like diapers, and other lower priced items will probably be a perfect fit.

    Men make less purchases online but spend more than women
    That's why Andrew of Ecommerce Fuel made a good chunk of change with his site that sells Boat motors

    If you have a thin content ecommerce only based site, you can only leverage affiliate marketing/dropshipping. If you invest more $$ into the content you can also reap the benefits of adsense. Two different approaches, both viable.
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  • Profile picture of the author Stuart Walker
    Some sites I've come across recently that rank well and are amazon review / comparison sites...

    Product Reviews and Reports - ConsumerSearch.com
    Consumer Reports Online
    Vacuum Cleaner Reviews – 2013 Best-Selling Vacuum Cleaners [ranking for 'best vacuum cleaner' a 222,000 p/m search when I last checked)

    There's there's very niche sites like...

    aPennyShaved.com
    bestsurvivalknifeguide.com

    (Both are Spencer Haws from NichePursuits.com sites)
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