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Landing Pages vs. linking to an offer directly

by ChrisDolmeth
11 replies
Is it generally considered bad practice to link your advertisements directly to the affiliate's landing page? (If using ClickBank for example)

Or what if your affiliate is selling a physical product and their webpage is already pretty damn good? Should I be using my own landing page in every scenario?
#directly #landing #linking #offer #pages
  • Profile picture of the author Raimundas M
    Chris,
    you can always split-test by sending 50% of your traffic directly to the vendor's sales page and other 50% to your own landing page.

    Usually landing page wins. If this happens, then send all of your traffic to the landing page and again split test using more variations of your landing pages to achieve the best results.
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  • Profile picture of the author Simon Anthony
    Chris,

    For physical products, you need to check with the affiliate network. Some merchants don't allow direct linking, and you always need to send traffic directly from your own sales page. That's the way it is with MoreNiche anyway, and some others I know of.

    Best to check for any rules, because some also don't allow bidding on product names or PPC ads either. I'm not sure what the consequences would be if you ignore that, but I guess they have the right to withhold commissions on sales that break their terms.

    Your own sales/landing pages should be used as general practice, as a way to "warm up" the customer and pre-sell them.
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  • Profile picture of the author JRJWrites
    I'm not even sure if most ad networks allow you to link directly to affiliate product landing pages?

    I'm almost positive AdWords doesn't...am I right?
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  • Profile picture of the author ColdWritingLLC
    Originally Posted by ChrisDolmeth View Post

    Is it generally considered bad practice to link your advertisements directly to the affiliate's landing page? (If using ClickBank for example)

    Or what if your affiliate is selling a physical product and their webpage is already pretty damn good? Should I be using my own landing page in every scenario?
    The reason most marketers would go the landing page route regardless of the creator's already existing page is not just for the creator's benefit (as the post above me explains in detail) but your benefit as well.

    It's easier to track, identify, and modify your marketing campaigns when you control the linked page. This not only gives you the edge on sales but ensures that no fraud is occurring from the product owner or the affiliate program itself.

    Mainly though, it's to capitalize on split testing and maximizing your return on click.
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  • Profile picture of the author Val Wilson
    With a landing page, you can also collect subscribers, giving you many more chances to get a sale - you can't do this with direct linking, you have only one shot.
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    • Profile picture of the author Max Anderson
      Originally Posted by Val Wilson View Post

      With a landing page, you can also collect subscribers, giving you many more chances to get a sale - you can't do this with direct linking, you have only one shot.
      This is the most important point!
      Plus, direct linking can be a problem with adwords for example.
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  • Profile picture of the author Simon Anthony
    Val just raised a very important point there. If you don't have your own page and try to capture an email address from them with a giveaway or whatever, then your customer could visit your page and never return. If you capture their email you can re-market them and turn them into a potential asset for the future.
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  • Profile picture of the author Moneymaker2012
    Hello,
    If you want to get more sales and make the visitors into potential buyers so make a landing page So visitor provide you there email and you can make your list.
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  • Profile picture of the author simonpiemon
    And, in addition to building a list, you could also do some retargeting on the visitors to your landing page.
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    My stuff...
    1 simoncrabb.com (consulting and coaching - I've been a full time affiliate marketer since 2000)
    2 plrproducers.com (free and paid PLR products)
    3 concealeddeals.com (digital downloads deals site)

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  • Profile picture of the author Adie
    Originally Posted by ChrisDolmeth View Post

    Is it generally considered bad practice to link your advertisements directly to the affiliate's landing page? (If using ClickBank for example)

    Or what if your affiliate is selling a physical product and their webpage is already pretty damn good? Should I be using my own landing page in every scenario?
    Based on experience, it is always effective to send visitors to product sales page.If it is through youtube videos, the first link that I post is to product page while the second link is to my site. My site has link to product page though.
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    Moderator's Note: You're only allowed to put your own products or sites in your signature.

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  • Profile picture of the author ChrisDolmeth
    Thank you everyone for the replies. They are all good points. I understand what you guys are saying; however, wouldn't linking from one landing page to another be kind of a turn off to a potential customer?
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