Lead Nurturing after Ebook Download

by VRAK
1 replies
Hi,

What do you do after your lead has downloaded your ebook and gave you his email?

How do you go to the next step without beign too spammy?
#download #ebook #lead #nurturing
  • Profile picture of the author Declan O Flaherty
    You just follow up with engaging emails that talk about their problems. Give advice. Write engaging emails. Inject personality into your writing. Chances are that these people are already on many email lists, so how can you stand out? What have you got to offer that sets you apart from the other marketers emails inside your subscribers inbox?

    If you know your market well enough you should have no problem writing emails. Just be yourself. Write like you speak. Be a real bloody human being first, and a marketer second. What would you send to a friend who was on your list?

    You won't hit the ground running, but you will get better at email marketing the more you get stuck in and just do it.

    Best of luck.

    Declan.
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