List Building on a Shoestring?

23 replies
So, I'm looking to learn about building a list, but there are a few catches:

1) I am not in the IM niche
2) I sell physical products (I'm in an MLM but they handle on the shipping and billing) - So I don't want to do the upsell/downsell things that are standard with IM
3) I've got a limited budget
4) I'm not looking to grow to fast to handle, I'm looking to just add maybe 100 in the next 21 days, is that reasonable?

The plus side:

-I'm not broke - I can afford to spend money, I just have a limited amount to spend!
-My opt-in is live (spucklerfitness.com/lose-5-pounds-this-week/)


So anyone know a good course, website, etc. That could help me blast forward?

P.S. My sales with this company last years earned me about 40% of a free trip - this year I have vowed to earn the trip so I'm taking to the web!
#building #list #shoestring
  • Profile picture of the author aleksbogata
    Two options come to mind. Solo ads, however as you are not in the IM/MMO niche I would check out Mailing List Finder -- Search & Compare Mailing Lists, you can find affordable lists in absolutely any niche on this site.

    Second option would be a PPV campaign, check out LeadImpact
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  • Profile picture of the author Nicole Sakoman
    I think you should upsell/downsell anyways, since this is extra cash that is basically given to you, without expecting it!
    It is extra cash you get, and business without it is hard! If you had upsell / downsell, maybe you would pay 70% of your trip, not just 40%
    If I were you... I wouldn't rush to solo ads... I would go and learn Fb Ads... For $3 - $5 (each day) you can test few options in a week. That way you'll learn about fb ads, and you won't spend almost anything!

    I think that it would be much cheaper long term than solo ads! You have time for Solo ads later

    Shoot me a message if you need some more help
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    • Profile picture of the author zspuckl
      Originally Posted by Nicole Sakoman View Post

      I think you should upsell/downsell anyways, since this is extra cash that is basically given to you, without expecting it!
      It is extra cash you get, and business without it is hard! If you had upsell / downsell, maybe you would pay 70% of your trip, not just 40%
      If I were you... I wouldn't rush to solo ads... I would go and learn Fb Ads... For $3 - $5 (each day) you can test few options in a week. That way you'll learn about fb ads, and you won't spend almost anything!

      I think that it would be much cheaper long term than solo ads! You have time for Solo ads later

      Shoot me a message if you need some more help
      Here's the think with the up/downsell and the trip!

      1) I don't have products that are cheap enough or relevant enough to be an upsell/downsell

      2) The trips is earned from volume with the company - not money I earn directly
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      • Profile picture of the author igorGriffiths
        I have just taken a look at your funnel and there are a few things I would change.

        Your landing page, remove the comments, you want minimum distractions on the page, social shares are looking good though.

        download page, again remove the comments, make the page full width - they do not need to see the optin form again.

        I would deliver the ebook as a zip file, yes even for a single file, all browsers handle pdf files differently but they all offer the download option for zip files. Chrome would not display your ebook for me, so I had to force it to download.

        Upsells/downsells - how well do you know your product range, is it included in the ebook? If so then why not offer a method of connection via skype/facebook/webinar/mentoring to guide them in how to get the most out of your ebook with your product range and of course your advice.

        The ebook looks great by the way.

        As for traffic be active where your target audience are and once you have a profitable funnel then start to buy traffic using the methods in the other replies.
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  • Profile picture of the author Reddy20
    You want the email button to be large and bold + give an incentive for people to enter your list. You can offer a free copy of an eBook or another report to entice them to enter the list - If you won't give them a reason to enter, they won't.
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  • Profile picture of the author gcbmark20
    Hi,

    You could approach just about anyone who is in the same niche area as you
    and see whether they are actively building a list themselves.

    If they are you could ask them if they would be willing to send out an
    ad to their list for a set amount of clicks lets say 200 clicks for $60 - $100
    and then you can at least get some targeted traffic to your offer.

    Also you get to keep those subscribers on your list and market to them
    and build relationships with them on an ongoing basis.
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  • Profile picture of the author CoachManny
    You can advertise on FB fairly cheap.

    I set my FB PPC ad to maximum $2 a day. I get about 25 hits a day. They are wanting to give you the most bang for your buck.

    The hiccup I'm faced with is they are not signing up so I guess my capture page is not too enticing.

    I've had about 2 leads in the last week.

    Manny
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  • Profile picture of the author Tom Addams
    You have plenty of free options to grow your list:

    - Niche Forums
    - Video Marketing
    - Social Network Marketing
    - Newsletter Exchanges
    - Groups and Answer Sites

    Those will be more than enough to get you 100 subscribers in 21 days.
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  • Profile picture of the author BahRemuda
    I've had some luck getting leads from a few list building sites, outside of opt ins. My last venture, I used infofree for postcard direct mail and got better results than previous campaigns. The more you tailor your list on this site the better-and it looks like they have a weight-loss and fitness database to start with.
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  • Profile picture of the author koocnaed
    YouTube is a great place to build a list... Piggy back of of the traffic:

    1. Keyword Research: Find a term related to your niche
    2. Record and Upload a Video to YouTube on the topic of the Keyword that you found - Make sure that there is a CALL TO ACTION to click the link in your description
    3. Add a link in the description sending them to your optin page
    4. Go to fiverr and buy a couple of Social Bookmarking links

    Rinse and Repeat the 4 steps above. the advantage of using YouTube as well is that you are branding yourself, so that when people receive your emails they actually know who you are!
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  • Profile picture of the author EPoltrack77
    Awesome! Two things. First as a website critique, place your opt in box above the fold. Right there in the top right. Of course its all about watching what people are doing on your site and testing different things but I just think you might do a little better by having your opt right there at top with the cover.

    2nd, there are a couple of ways to go about this one being with free traffic but with free traffic you need to understand there are few places to advertising that will give you back very targeted traffic and the other part is that when working with the good free places like google and facebook and others it is going to take time before you begin to really see results.

    Its like one of those old well pumps where you needed to pump the handle back and forth for a while and prime the system before you got any water. Free traffic is the same thing. Can take weeks and or even months to begin to see results. Thats why most people give up! They go for free and dont see any results right away! It just doesn't work that way.

    I'm getting some really good results using facebook ads as well as bing ads. both networks I can get some really good traffic and I'm paying less than 30 cents per click and running around a 60 to 75% conversion rate. Seems to fluxuate from day to day.
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  • Profile picture of the author Adam Humphreys
    If I was in your shoes I would be all over YouTube..
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    • Profile picture of the author Dain
      First off...

      What are you goals? To make money from your MLM?

      I'm guessing your process is offering your ebook and then 'upselling' to your MLM?

      You should definitely work on your sqeeze page. You should start there. I would invest your money into a nice squeeze page software.

      The fastest way to get 100 subscribes in the next 30 days would be to have a high converting squeeze page and then buy a facebook ad (paid), or bank clicks (free)
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  • Profile picture of the author Matthew Trujillo
    There are many ways to build a list on a shoestring but they will cost you your time!

    How much time are you willing to invest into building a list?

    You must be willing to work, if so, think of places where people in your niche hang out.

    Is there popular blogs online that you can perhaps comment or guest post that you know of?

    Do you know of any active communities such as forums that are in your niche?

    Did you know Video Marketing is one of the most popular ways to generate traffic?

    There are many marketing strategies you can use to make this work, but you must work.

    Everyday be consistent in your marketing and always remember to lead with value!

    Hope this helps.
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  • Profile picture of the author JoeRemington
    Hey there my friend;

    You've already got some excellent advise but allow me to offer a bit more. First off though I offer you a huge congratulations. You've accomplished some great stuff! You've lost weight, you're coaching others how to as well, and you're looking to grow a downline through an mlm company that aligns with your goals. This is all worth congratulating.

    Now, as far as your landing page, to be to the point I'd change about everything.
    - It should have a strong benefit driven headline
    - No external links (causes distraction) The point of a squeeze page is for one thing; to compel a prospect to optin. Period
    - Optin should be above the fold as suggested above
    - Should have stronger benefit driven bullet points (sell the optin - give them a desperate reason they need your help)
    - Definitely no comment section (as mentioned above)

    Next, if you don't mind getting on video I have a twist that combines a couple suggestions and one of your concerns.

    -Make your squeeze page offer a free video that reveals one or more tips (optin to receive)
    -Then offer your report as the special offer (I don't care if you only charge $1, the point is they are now a proven buyer and you're being paid to build your list)
    -In the video teach what you promised but also presell your opportunity
    -Now you have a list, you have proven buyers on that list, and you have pre-sold them to your opportunity.

    You win, they win, and everyone is happy
    Case Closed!
    Make it a great day my friend and I hope this helps,
    Joe
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  • Profile picture of the author sirtiman
    You can go to Q & A sites or forums to brainstorming your offers.
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  • Profile picture of the author zspuckl
    Okay - massive squeeze page overhaul! Feedback please?

    Lose 5 Pounds This Week
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  • Profile picture of the author AmandaJane
    Just a side note here..I saw your landing page, and your offer. I don't know with others, but I highly recommend that you change the background of your landing page into something that is clean or perhaps relevant to what you are offering. Coffee and Diet does not match for me...unless of course the ebook that you are offering is something about a formulated coffee that will help you slim down in 7 days.
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    • Profile picture of the author zspuckl
      Originally Posted by AmandaJane View Post

      Just a side note here..I saw your landing page, and your offer. I don't know with others, but I highly recommend that you change the background of your landing page into something that is clean or perhaps relevant to what you are offering. Coffee and Diet does not match for me...unless of course the ebook that you are offering is something about a formulated coffee that will help you slim down in 7 days.
      Thanks Amanda! I changed it to something more neutral - I'm using a Free Plug-in because right now I don't have the resources to spend $100 on optimize press
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  • Profile picture of the author JoeRemington
    That's a HUGE improvement from just 24 hours ago. Great way to take action my friend. Just keep on tweaking your process as you grow. Remember it doesn't have to be perfect, you're just looking for something that will create curiosity and get your prospect to take the desired action... Optin!

    Once you start getting your optin rates better start improving the conversions throughout your funnel. Just test, test, test

    Make it a great day,
    Joe
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    Create Killer Information Products with Such Ease You'll Almost Think I Wrote it for You...

    Plus I'll Even Give You a No Opt In Report for Free that will teach you how to Take Action, Create Actionable Info Products, and Avoid 5 Mistakes that Plague Product Creators... Check out my WSO

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  • Profile picture of the author Ricardo Furtado
    Great tips guys. Thank you all for the valuable inputs.
    Best wishes and regards.
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    Ricardo Furtado

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