Keyword Research Psychology

kayelex · 05-31-2009, 12:21 PM

If you have been around a bit, you know that keyword research is important no matter your traffic source. It can be PPC, SEO, Article Marketing, video marketing, you name it. Well, maybe not email marketing, but you needed keyword research more than likely to build that list.

If you are new to the game, then read paragraph one

..

The first thing that you may want to consider though when you fire up your swanky keyword tool is getting inside your prospective customers head.

When you begin doing your keyword research with these tools, it is easy to begin thinking of prospects and leads as keywords rather than real people. If you do that, you may find yourself thinking "what keywords will someone type when looking for the product I am promoting?". You will find some gems doing that, but you will really limit yourself.

Instead, think about "what problems does the product I am promoting fix?" This will give you a whole bunch of more ideas to work from.

As an example, if I am selling a fictitious product called "HOW TO LOSE 50 POUNDS IN 12 HOURS BY EATING PIZZA" (that fictitious enough for you?) then if i get hung up on the product then I will be only concentrating on things like pizza diet and things like that.

However, by thinking of people, I could come up with things like
lose weight by eating junk food
lose weight to fit in a wedding dress
lose weight for a high school reunion
lose weight for after pregnancy
lose weight because I just pigged out on a pizza buffet (ok well that one kind of doesn't work

)

But, you get the point. This thinking gives you a ton more ways to promote that product; even promote other products in the weight loss niche.

Hope this helps some people!

kayelex · 05-31-2009, 12:32 PM

Depends on how you have the ad setup. If you set it up as broad, then yes it will. If you set it up as phrase (with quotes), then it won't because the two keywords have to be together somewhere in the keyword phrase they typed in. If you set it up as exact then it won't either because it will only show if they type in those two words only.

For example:

your keyphrase is "lose weight"

If broad then it will show up in :
"lose today more weight than anyone else by eating pizza"

If set to phrase match it will show up in :

lose weight today by eating pizza (notice "lose weight is next to each other")

If set to exact match it will only show up if they type:
lose weight

kayelex · 05-31-2009, 01:31 PM

Hate to say it, but it kind of depends. I know that isn't what you want to hear.

Exact and phrase is going to get you less impressions and less clicks. But, chances are those clicks are more targeted.

Some would say to start out with broad, find the keywords that are converting and then creating adgroups from those that are working. Then go to exact or phrase. Its called the Peel and Stick method if you want to search around for it

05-31-2009, 12:21 PM	#1
kayelex Niche Empire Builder War Room Member Join Date: May 2009 Posts: 181 Thanks: 16 Thanked 34 Times in 13 Posts Social Networking	Keyword Research Psychology - Skip This Step At Your Peril If you have been around a bit, you know that keyword research is important no matter your traffic source. It can be PPC, SEO, Article Marketing, video marketing, you name it. Well, maybe not email marketing, but you needed keyword research more than likely to build that list. If you are new to the game, then read paragraph one .. The first thing that you may want to consider though when you fire up your swanky keyword tool is getting inside your prospective customers head. When you begin doing your keyword research with these tools, it is easy to begin thinking of prospects and leads as keywords rather than real people. If you do that, you may find yourself thinking "what keywords will someone type when looking for the product I am promoting?". You will find some gems doing that, but you will really limit yourself. Instead, think about "what problems does the product I am promoting fix?" This will give you a whole bunch of more ideas to work from. As an example, if I am selling a fictitious product called "HOW TO LOSE 50 POUNDS IN 12 HOURS BY EATING PIZZA" (that fictitious enough for you?) then if i get hung up on the product then I will be only concentrating on things like pizza diet and things like that. However, by thinking of people, I could come up with things like lose weight by eating junk food lose weight to fit in a wedding dress lose weight for a high school reunion lose weight for after pregnancy lose weight because I just pigged out on a pizza buffet (ok well that one kind of doesn't work ) But, you get the point. This thinking gives you a ton more ways to promote that product; even promote other products in the weight loss niche. Hope this helps some people!

05-31-2009, 12:32 PM	#2
kayelex Niche Empire Builder War Room Member Join Date: May 2009 Posts: 181 Thanks: 16 Thanked 34 Times in 13 Posts Social Networking	Re: Keyword Research Psychology - Skip This Step At Your Peril Depends on how you have the ad setup. If you set it up as broad, then yes it will. If you set it up as phrase (with quotes), then it won't because the two keywords have to be together somewhere in the keyword phrase they typed in. If you set it up as exact then it won't either because it will only show if they type in those two words only. For example: your keyphrase is "lose weight" If broad then it will show up in : "lose today more weight than anyone else by eating pizza" If set to phrase match it will show up in : lose weight today by eating pizza (notice "lose weight is next to each other") If set to exact match it will only show up if they type: lose weight

05-31-2009, 01:31 PM	#3
kayelex Niche Empire Builder War Room Member Join Date: May 2009 Posts: 181 Thanks: 16 Thanked 34 Times in 13 Posts Social Networking	Re: Keyword Research Psychology - Skip This Step At Your Peril Hate to say it, but it kind of depends. I know that isn't what you want to hear. Exact and phrase is going to get you less impressions and less clicks. But, chances are those clicks are more targeted. Some would say to start out with broad, find the keywords that are converting and then creating adgroups from those that are working. Then go to exact or phrase. Its called the Peel and Stick method if you want to search around for it