Creating an Email Marketing Campaign offering a 30 days email course

A 30 day course seems a bit extreme to be honest. Most folk haven't the attention span to last a 7 day course, never mind committing to 30 days. What if people drop off after the first few days (and they will) and you keep sending emails for the rest of the course. Those subs will have no motivation to open any of your future emails. Just a thought.

If they paid for the course that might be a little different. If you're going ahead with it anyway (I'm sure you will) then make sure the course is laid out in a step by step format and put up onto a membership site, or a separate section of your blog so people can access and go through it at their own pace. Personally, I wouldn't sign up for a 30 day course. It's too long - and if the course doesn't resonate with me for any reason I have no motivation to keep following.

7 day courses can work well. You could set up 7 days and then give people the option to either continue with the course or transfer to a different segment of your list.

This of course is just my opinion.

Best of luck.

Any suggestions?

Why not give an overview of your full guest blogging course for free to build the list, then market the full guide to them for a small price?

If you keep promoting the free portion you'll hopefully have a steady stream of new people entering your little funnel and building your list. And you'll make some money selling to them on the backend. You could even expand the funnel with another layer... maybe coaching or a live workshop for a higher price.

Funnels really are the key. You want people coming onto your list (no matter how they end up there) to progress through paid levels that you provide. This not only makes you more money, but it solidifies you in their minds as an authority on the subject, as well as building loyalty and all but guaranteeing they'll buy other things you promote simply because they trust and respect you.

Think layers and don't give it ALL away for free.

30 days is long for an email course... you should go with 7-14 days max unless people are paying because if they get your course for free, after the first 2 weeks they will feel no commitment to continue with your course, they will most likely just download more free stuff and forget about it. You're better off keeping it short and straight to the point.

Also, I would host all the content on my site because that way you get the subscribers on your list used to clicking links in your emails, which will boost your click thru rates when you eventually send out a promotion.

I am agreed with his thoughts.If you are mailing 30 email course people getting bored and most of them delete your mail or just unsubscribed.So just as he say.

Now that people can find free all the information they want- 30 days course will be waste of effort.
In fact, in the Internet marketing niche even a three days course will not be so effective.

I think it is better to invest in a first quality gift ("bribe") with great value that will cause more people to join your list and will increase your landing page conversion.

just remember if you give them too much, there will be no reason for them to buy. The idea isn't to give away the farm, it's to give away just enough to make them want more. TO make them feel like they have to buy what you are selling.

Anytime you do teach, you give them the what and the why, just not the how..

I actually don't teach in my emails, I mainly tell stories to illustrate points, to inspire, and to create certain emotions to create buying influence.

If you want a ton of value from me, you actually have to buy what I'm selling. Giving away too much is a big mistake email marketers make.

Thanks for all these advises, I have another question, if instead of a 30 days I just use these posts to make an ebook, could I provide this ebook for free on my main site and at the same time sell it via clickbank to another site? Is that even possible?

I'll go against the grain and disagree with people saying that a 30 day course is too long.

At the risk of getting barked at for going against the grain, I think 30 short emails would go over better than 7 massive emails.

If people know from the get go that the emais will be MASSIVELY LONG, they will have a hard time swallowing.

If, on the other hand, they know your emails are very easy to digest, I think they'll be more prone to reading.

Just my $.02.

PS: I don't personally have long autoresponder messages because I think they're a pain. But in my experience, you can statistically keep people engaged, and the best part, is after said and done, you get all of the beautiful statistics to see what people opened. :]

Just one guy's opinion.