Here's The Reason Why You Should NOT Build A List
...but little on why NOT to.
Because...
Knowing what NOT to do is just as important
as WHAT to do.
Here's a simple rule I live by these days:
Do NOT build a list.
Crazy thought?
Hear me out.
Like many, I was obsessed with the biggest
list I could possibly build.
...but that's like holding a pan of dirt calling
it Gold.
It's the yellow stones buried IN the dirt that
makes it worth digging for...
...not the dirt itself.
The Gold...
...are the people in the list.
And those yellow stones are human beings.
People like you and I are FAR more valuable
than all the dirt you could dig for in the
world.
Subscribers are not cogs in a machine.
They have personalities, dreams, desires,
families, and friends -- just LIKE you.
So if you approach your email marketing with
THIS in mind...
...with a heavy dose of humanity...
Building a list no longer becomes, "building
a list".
It becomes growing a community.
A tribe.
A following.
Or fans if you're an international bad ass
like me :-)
What's your best tip?
Become a Digi Warrior and join us in the successful Dig Warrior IM Academy
Join us at www.digiwarrior.com
"Human thoughts have the tendency to transform themselves into their physical equivalent." Earl Nightingale
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