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| Content & Copywriting Wiz War Room Member Join Date: Dec 2006 Location: Roselle, NJ, USA
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This is an article I just wrote and submitted. I normally don't do this but I want to share this with people here. You don't have to write an article on a dry topic and have it be dry. Title - Article Writing Tips - Woo Me Or Lose Me Some articles are a nightmare to get through. I mean a downright painful experience the likes of which only root canal can top. I sometimes wonder where these people learn to write. Or maybe they didn't. Hey, anybody can sit at a PC and type away. It takes some intelligence to actually say something. Well, if you plan on writing articles and don't want to put your reader into a coma, you better learn how to spice up your writing a bit. Otherwise, your readers are going to tune you out like a noisy police siren. No offense to those brave men in blue. Okay, to start off with, how about coming up with a title that doesn't sound like it came out of the dictionary? Did you notice the title of THIS article? Woo me or lose me. Now that's got kind of a catchy ring to it. Okay, I'm not the greatest poet in the world but it's better than half the garbage I see floating around the Internet. You'd think this stuff was written by some guy just off the turnip truck. Look, if your title isn't captivating, nobody is going to bother reading the article itself. So the first step in writing a good article is coming up with a title that gets people excited. Okay, not that excited. After you've conquered your title blues, the next thing is the content of the article. Look, I know some subjects are drier than others, but hey, article writing isn't exactly talking about having a party in Chinatown. And yet, look at all the flowery prose I've managed to dump all over this thing. It may have even gotten you to chuckle a few times. If nothing else, it's not bland and boring. It's not drudgery to get through it. As a matter of fact, I bet you don't even realize that you're getting close to the end of this article. See, and you thought I was going to put you to sleep. Articles don't have to be a hell hole to get through. You can say what you have to say and still keep people interested. So throw away your dictionary and use some creativity. Your readers will thank you for it. To YOUR Success, Steven Wagenheim It's only 380 words but it makes the point and does it (I hope) in an interesting way. Now, you article writers out there...put some feeling into it for crying out loud. We now return you to your regularly scheduled yawn fest. |
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| | #2 |
| HyperActive Warrior War Room Member Join Date: Mar 2006 Location: Belgium
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You're so right on the spot, Steven. When I read an article myself, and I don't have the feeling that I'm being entertained after the first 3 lines, I also get bored, and usually skip the rest of the article. When you write something, make sure people will stay with you by being entertaining and you will get them to your bio :-) |
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| | #3 | |
| Warrior Member Join Date: Sep 2008 Location: south africa
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| | #4 |
| Writer War Room Member Join Date: Jun 2006 Location: New Jersey
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Good point Steven. It doesn't matter if you write 10,000 articles...no one's following your call to action if they doze off halfway through your article.
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| | #5 |
| Angela from Aberdeen War Room Member Join Date: Apr 2007 Location: Aberdeen, WA USA.
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Now, what did you go and do that for, Steven? Don't you want your competitors' articles to be dry and boring? |
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| | #6 | |
| Happy Hooker War Room Member Join Date: Jun 2007 Location: North of the Peace River, Southwest Florida, USA.
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), but I want my competition's articles to be almost as good as mine...It's a very short leap from 'most of the articles on this are crap' to 'all of the articles on this are crap.' And when that leap is made, my breathless prose will be ignored right along with the crap. ![]() I wouldn't worry about it happening, though. It seems like, for every instructive article like this there are a dozen asking about the latest or best article spinner. For a lot of us, Steven is preaching to the choir. For the people who really need to read it, I'm going to paraphrase Forrest Gump's mama - lazy is as lazy does. | |
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| | #7 |
| Advanced Warrior War Room Member Join Date: Apr 2007 Location: NY, USA
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| Great point Steve! I say the same thing. When coaching many people with their article writing I always tell them to just sit down and write. Forget about keywords, spelling and all of the other stuff, just get writing. Then if you are concerned about keywords place them in the first and last paragraph and some where in the middle. For an article of 380 words three times is plenty. Then they can run their article through spell checker and such. Focus on what kind of answers the visitor would be looking based for, on the keyword phrase and then give them some quality information and answers. Don’t give all the answers but enough to impress the visitor. Now you have gained their trust and you have a better chance that they will click onto your site for more information. I think there are some people out there that think there is some kind of magic that happens if they just throw some words and links together around a set of keywords. If you do not have good content your success will be zero. Some people need to learn that a real human will be reading your article and so then keep it interesting :--) You can also read this thread on Article Marketing Cheers and To Your Success, Paul |
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"Motivation, Determination, & Perseverance are the Pillars Of Success" Paul Schmitt, http://articlestars.com Last edited by paul65; 09-03-2008 at 01:18 PM. Reason: typo | |
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| | #8 |
| Senior Trusted Advisor War Room Member Join Date: Dec 2007 Location: Winter Garden, FL
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I think being boring is one of the biggest issues that nobody talks about in internet marketing. To be honest, I find it amazing that people subscribe to a lot of lists or stay subscribed to certain ones. Usually I unsubscriber after a while if all I'm getting are rehashed "make x dollars using clickbank and blah blah blah." Where is the fun in that? I don't think there's enough fun and personality in this. I notice that I buy things off of people who have pizazz and some flair and then deliver me a filet mignon for a rump roast price. I will be their customer for life. So, in relation to articles, deliver filet mignon at rump roast prices and you'll get traffic and a loyal base of readers and customers. Cheers, Brad Spencer |
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| | #9 |
| The Ethical Marketer War Room Member Join Date: May 2006 Location: Wisconsin, USA
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Oops! When I read the subject line, "Stop Boring People With Your Articles" I thought you meant that we should use our articles to stop people who are boring. But I like your point better. ~Michael |
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| | #10 |
| Warrior Member Join Date: Aug 2008 Location: Rotterdam, Netherlands.
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Hi Steven, Your article is definately NOT boring. Fully agree with your statement. However, there seems to be a new wave of interest for making money with articles at the moment (reading everywhere about it) so I fear there's lots more of the same boring articles headed our way... In a way that's good news for us though. Our articles will look even better. Take care, Jim B. |
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| | #11 |
| HyperActive Warrior Join Date: Aug 2006 Location: Sedona
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I'm beginning to wonder if Steve and Willie are the same guy - and I've always wondered if maybe Willie is the real Allen Says, which would mean that maybe Steve is Allen. Interesting. |
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| | #12 |
| Beware the Tantalus Field Join Date: Aug 2008 Location: Calgary, AB
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| LOL, nice. Reminds me of fun with dangling modifiers. (No, I'm straight.)
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| | #13 | |
| Advanced Warrior War Room Member Join Date: Sep 2004 Location: , , USA.
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| | #14 |
| HyperActive Warrior War Room Member Join Date: Jul 2007 Location: Iowa City, IA, USA.
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The best way NOT be boring in articles is to use action verbs and write in a "it's just you and me" tone. Did you "talk" to the crowd. Or did you rant? Mumble? Testify? Plead? Are you "feeling good"? Or are you "juiced with positive energy"? People just need to stop using the same old, dry non-descript verbs and add some spice to their writing with action verbs. Also, write like you're talking to them over a cold one at a bar -- like one friend to another. If you do just those two things, you won't have to worry about whether or not your articles are boring. -Jason |
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| | #15 |
| Senior Warrior Member War Room Member Join Date: Aug 2006 Location: U.K
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This is a very good point and I have to admit I have been guilty of just banging out articles for Bum Marketing that are focused around a keyword and are not saying too much! However that was a while ago and found that when I stopped writing articles for the search engines and started writing them to address an issue i got better conversions anyway. Of course the search engine results are still nice. ![]() Chris |
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| | #16 |
| Senior Warrior Member War Room Member Join Date: Aug 2008 Location: Bracknell, Berkshire, UK
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Steve I think that your point is bang on. I have been writing articles for a while now and the ones that get the BEST attention are the fluid ones written when I was coming up with good ideas and wrote them in a human and interesting way. People will not read robot like writing and will never get to the click |
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