Have You Heard Of "Presell, Presell, Sell"?
It's affiliate marketing, right?
You first presell with the prospect reading your article
on eZineArticles. That article then brings them to your
webpage on your own site. That page "presells" them
again with more good information and has a call to action
at the end suggesting a product or service you want to
sell them to make money.
The third step of course is "sell" which brings them to
the merchant's sales page.
This is known as "Presell, presell, sell".
How many of you are just going straight for the sale?
How 'bout this one: How many of you are doing
"Presell, sell" (without the first EZA article "presell")?
Here's why I ask...
After we've built our affiliate pages, it comes time to begin
promoting them. We often do this in the form of link
building (ie. pointing links to our website's pages to boost
search engine rankings).
However, if our traffic is going to our webpage BEFORE
going to our first presell article on EZA, then we're just doing the
"Presell, sell" process and cutting the first "presell" out of
the sales process. Are you with me so far?
So the question is...
Do you prefer your visitors to go to your EZA article first
or directly to your webpage first?
Because if you want them to go to your webpage first,
typically you'll want your webpage to rank higher than
your article in the SERPs, right? And that means building
more links to your webpage than your article (generally
speaking).
BUT...
If you want the "Presell, presell, sell" effect to take place,
that means you'll need your visitors to read your article on
EZA first. And that means you'll generally need more links
pointing to your article VS. your webpage in order for it
to rank higher than your webpage in the search engines.
So the question is should we (as affiliates) want to "Presell, sell"
or "Presell, presell, sell"?
Or in other words: Do we focus our linkbuilding efforts
towards our EZA articles or more towards our own
webpages?
Here's another way to put it: Do we want our webpages
to rank higher than our EZA articles or vise versa?
What are YOUR thoughts & feelings?
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