Traffic from high quality content. How to syndicate your content to get traffic / sales

2 replies
I have been doing alot research lately on traffic generation. It seems on the best methods is to create a high quality article that doesnt try to 'sell' the reader, but to engage and inform them.

Then get that article 'syndicated' on a number of Ezines and even offline magazines.

I came across a service that seems to do this for you:
https://www.taboola.com/build-audience

Has anyone done something like this?

Good traffic, sales, etc?

Bret
#content #high #quality #sales #syndicate #traffic
  • Profile picture of the author mrozlat
    Originally Posted by GowebMkt View Post

    I have been doing alot research lately on traffic generation. It seems on the best methods is to create a high quality article that doesnt try to 'sell' the reader, but to engage and inform them.

    Then get that article 'syndicated' on a number of Ezines and even offline magazines.

    I came across a service that seems to do this for you:
    https://www.taboola.com/build-audience

    Has anyone done something like this?

    Good traffic, sales, etc?

    Bret
    i'm looking into it now... maybe will go with taboola, out brain, or disqus and then scale up... seems like a great way to get laser targeted traffic and start hitting the million page views a month for cheap cheap !
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by GowebMkt View Post

    It seems one the best methods is to create a high quality article that doesnt try to 'sell' the reader, but to engage and inform them.
    That's for sure.

    Originally Posted by GowebMkt View Post

    Then get that article 'syndicated' on a number of Ezines and even offline magazines.
    This can all be helpful (provided that the ezines' subscribers are the very traffic one wants to attract to one's site, and that one doesn't confuse "ezines" with "article directories", of course. Circulating one's article to multiple article directories is misunderstanding (on a very fundamental level) how article marketing works, and is of course something Google's original "penguin updates" were specifically designed to identify and penalize, and now do so with increasing efficiency and accuracy).

    Originally Posted by GowebMkt View Post

    I came across a service that seems to do this for you:
    https://www.taboola.com/build-audience
    Call me a skepchick, but all my experience of article syndication over the years strongly suggests that the operative word there is very likely to turn out to be "seems", and of course there are reasons for that.

    Originally Posted by GowebMkt View Post

    Has anyone done something like this?
    I have not. Nor do I intend to, for the moment.

    I'll try to explain why ...

    Article syndication is a very personalized, relationship-building business. It's a continuity-process of its own. One builds up symbiotic relationships with publishers (of various kinds, online or offline or both), each learning a little about the needs of one another's businesses.

    To put it midly, it's certainly not easy to imagine that this is a task that can productively be farmed out to a third-party service! :confused:

    It would also - if properly done - be a terribly expensive thing to outsource, because it's both highly skilled and quite time-consuming.

    In all the time I've been online, I've known one service that used to do this, or something very similar. It no longer does so, I think because the general level of understanding of "how article syndication works" among the client-pool wasn't really high enough for the potential customers to appreciate why the service had to be as expensive as it was. It's a highly skilled, personal service, requiring a lot of sensitivity, experience, understanding, etc. etc.

    I can vouch for all this, myself, (finally) having over the last two years successfully trained two skilled virtual assistants to deal with some aspects of it, for me.

    Originally Posted by GowebMkt View Post

    Good traffic, sales, etc?
    One thing's more or less for certain, Bret: syndication to anywhere where "content" can be published without a detailed editorial/acceptance process won't be leading to many sales.

    The initial purpose of syndicating content is to opt in the resulting traffic, of course, but the future benefits from doing so come in proportion to how well-targeted the traffic was in the first place.

    This, again, is all part and parcel of why "submission services" aren't, in practice, going to be able to fulfil much productively, for most marketers.

    These days, with so many people beginning to appreciate just how successful a business model article syndication can be, many glorified submission services (and some that really aren't glorified at all!) are re-presenting themselves to their potential client-base (struggling marketers) as "article syndication services". "Syndication" has (understandably, to some extent) become the buzz-word, so that's what they now call themselves.

    They might be able to produce "page views" but doing so doesn't typically translate into money in the bank. Don't have high expectations of them!

    In the long run, what happens is that services purporting to be of this kind come and go, a high proportion of their customers don't quite appreciate the niceties of article syndication (to put it very politely), don't find them particularly helpful and end up announcing (believing for all the world that what they've outsourced was actually what successful article marketers would call article syndication, though it never really is!) that "article marketing doesn't work as well as it used to"!

    "Just saying".


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