Email Marketing - How do you create a newsletter series?

Andre Chaperon's "Autoresponder Magic" is quite good for this.

Just use Aweber, and just use text. And use a lot of space between text to make it super easy to read. Keep it simple. ;-)

Do you have an autoresponder yet? Their sites are full of tutorials, tips, templates and other T words. Even if you don't use their service, you can learn a lot from their sites. You can't email market without one.

If you are in a huge hurry you can always by ad space on adfly & have your page just be a landing site for e-mail acquisitions...

other than that, exit pop ups always help i never life to hit them with it right away, my thought is maybe they missed it so ill try one last incent on the way out to get the member in

I think what you are saying...is how do you write the content of the email? It's according to the niche, however you want to give the reader quality content.

Your emails should always give out valuable
content. Even when you are pitching. I'd say
don't let 3 straight days go by without mailing
your list. Sell less and educate more.

Looking for winning formulas? I think you'll
only find them when you try. So, start a list,
start mailing them, and you'll really what works
and what doesn't.

Paul's suggestion is a very good one. There are definitely a lot of tips, tricks, subtleties, and strategies involved in writing a successful email campaign. "Autoresponder Magic" covers a lot of them.

You will definitely want to try to build a relationship with your list and not just bombard them with sales pitch after sales pitch. You must provide them with quality, valuable content if you want your list to pull out there credit cards when you do sell to them.

That being said, one email is often not enough to sell something. It often takes a number of exposures to a certain product before someone will purchase. When it comes to promoting, there is a fine line between too much and and not enough.

I'm certainly no expert, but I've been doing a lot of reading, learning, and most importantly, emailing and testing. I've learned a lot by reading and researching, but I've learned the most by "doing." Taking action and split testing have taught me much.

Feel free to PM me and I'd be glad to try to help.

Autoresponders have their pluses and minuses. The automation factor is nice, but you sacrifice freshness and the ability to interact with your audience on shared schedule. There is also the honesty factor, I'm sure you know what I mean so no further comment will be necessary.

Even if you squirm at the thought, I recommend trying out a daily, or biweekly newsletter. I find it to be a rewarding experience, and my list enjoys the two-way conversation I have with them.

Hey there my friend,

You definitely need to get an auto responder, obviously that's the first step. As far as writing emails (Newsletter Series) that engage your readers and builds the know, like, and trust factor and puts you in the role of an authority in your niche you need to send regular email that add value to your subscribers and solves the problems that they have.

You can do this in a number of ways, here are 6 listed below.



Here are 6 different types of emails that you can send out

Your subscribers do NOT care about your financial situation, how great you are, or anything about YOU. This isn't about You, it's about them. WIIFM

The Welcome Email
The Contributor Email
The What I Use Email
The Greatest Hits Email
The New Centered Email
The Sales Email

This is very basic but since the thread that I created on this topic for some reason I'm only adding the essentials of the 'WHAT' not the 'HOW'

Make it a great day,
Joe Remington

To get get a right kind of autoresponder you need the right kind of software which is enriched with autoresponder feature along with variety of different features and I highly recommend Interspire because that is the perfect software for setting up autoresponders in series.

You definitely need to get an autorepsonder and both Aweber and Getresponse offer a low cost trial.

When it comes to the actual delivery of your newsletter you want to have a consistent theme. I use Aweber and they have lots of templates that you can use. Another easy way to create a weekly or monthly newsletter is to compile it in a Word Doc and then save as a PDF file. Use something like Dropbox or Box.com to deliver it to your readers.

Even if you have a series of letters going out you can still do a Broadcast email with any important updates and news that you would like to share.

Good luck!
Sue

Everyone and their dog uses aweber and it's a
good autoresponder.

But a good alternative is the good old simple mailing list.

A very reliable and quick one I sometimes use is ymlp.com.
They have been around over 10 years.

It is clean and with no intrusive adverts. And you could
send 500 people 2x a month message without cost.

Messages can also be lined up. And there is an
autoresponder element.

Great service and highly recommended for
newbies.

A newsletter series is just a collection of emails that have been written and scheduled to go out on autopilot at set time intervals - like day 1, day 7, day 14, if it was a weekly newsletter. Or you could send the emails as a broadcast which means they go out the one time only.
Most auto responders allow you a free trial and there are plenty of video tutorials on how to create your email and schedule it.
Once you know the reason why someone is going to sign up to your list then you can craft your emails to provide help and value for that specific reason.
Write them yourself though or you'll never be consistent - make sure your subscribers get to know you rather than someone you have copied the email from! Bad move.

Hi,

1. What do you know?

2. What have you learned and had any results from?

3. Have you learned anything of late that impressed you that you'd want to share with others?

4. Do you have tons of information stacked away that you could bundle up and give away within a newsletter?

5. Your answer should be YES to most of those questions.

Create a newsletter series using your email Auto responder either with Getresponse
or Aweber.

Share what you know and promote related products within those emails at the
same time.

USE your own personality.

Share, give advice and do it all using your own marketing style and personality.

Once you've created 1-5 messages you can start building your list and start
sending traffic to your messages right away.

Don't ask too many questions and get started NOW.

You'll be glad you did.

Will you mistakes?

YES.

But guess what?

You'll be ten times wiser and closer to getting it right than over thinking it.

Good luck and hope you get started today
Gavin

Great information here! Especially gcbmark20 ...I second the 'just launch it' part.

If something is worth doing, it's worth doing poorly first.

If you try to perfect everything before you launch it, you'll never get around to doing it.

You'll learn more from just getting it started than from all the research you do before getting it up and running...


I run a marketing newsletter for business owners (online and offline) where I teach marketing strategies and provide solutions.

Here's some tips that I can share from my experience in running a newsletter.

1. Begin with the end in mind...what are your goals for your subscribers?
Are you selling affiliate products? Are you teaching something? Are you selling a product?

My newsletter focuses on one marketing problem per month (with a weekly email of 'to-do's and inspiration)

2. Figure out what you want to teach for the month, break it down into sub-categories and make sure the whole month makes sense. It's so much harder to write if you don't know where you're headed. When you think about the big picture, its easier to fill in the details.

When I first started, I opened up my word document, figured out what I wanted to teach first, and wrote out my topic headlines for each week.

Then I went into my autoresponder and created a follow-up sequence and just titled the emails. Just seeing them loaded in my autoresponder made me feel like I was making progress and had an actual newsletter! (even though I hadn't even gotten a subscriber yet).

Then I went back and filled in the content of the email. I made sure the whole month had a flow to it.

3. Before I bothered going into writing the content for month 2, 3, etc...I needed to know that someone would actually subscribe (and pay money)

So after the first month of content was written, I went into marketing mode full time...

When I got my first paid subscriber, I was so happy! It was a great feeling.

When you're first starting out (and I am too for practical purposes) you should spend 80% of your time marketing your newsletter and getting it into the hands of new subscribers.

The writing part of the newsletter takes me about 8 hours a month broken into two days.

(1 hr thinking about what I want to teach, 3 hours writing the content...Wait 2 or 3 days...1 hour thinking more about it, and 3 hours of editing).

I hope that this is helpful for you and wish you the best with your newsletter! If you have any questions - PM me.

Jeremy (emozart)

Your newsletters are your autos ponder series of email follow ups once the you get a subscriber on your list.

I use Aweber, which has a 'newsletter' template that you can set up to give your emails some 'personality' & make them look more like newsletters (though this isn't a necessity! Focusing more on the content, should be your focus).

Az

What we do is the following:

1. Have several pointed e-courses setup around topics our markets are interested in (Ex. 7-days to Lowering Stress, 10-Day InfoProduct Profits, 5-Days To Boost Your Confidence, etc...) - obviously this is specific to your niche market. These are written and uploaded into a series in our autoresponder (we use Aweber primarily). Once these sequences are done, they become newsletter subscribers (this is made clear on the opt-in page)

2. Our weekly newsletter is often a summary (with added insights) into our daily or otherwise regularly posted blog posts. Our blog is the main content point for each of our various sites and niches...the newsletter summarizes and/or gives emphasis to top blog postings of the week with a special paragraph or two to connect with our subscribers each week. These are loaded the day before as "Broadcasts" which we schedule to send weekly.

Jeff

Joe, I'm not a mod, but I've been around long enough to take a pretty good stab at why you got deleted.

I read the opening post, and it looked more like a blog post or article than something up for discussion (this being a discussion board, and all).

But what likely sealed the deal was the bit about you getting ready to launch a WSO in a couple of weeks on the same subject. If I were a mod, I'd see that as a play on pre-selling the WSO, set up so you could bump the thread to the top every day as you responded to others (most of which would be "thanks for the share" posts so they could drop their own sigs in).

I'm not saying that's what you had in mind. I'm saying that enough people try it that it gets people sensitive to being played, and allowing it sets a precedent for people for whom it is just a marketing trick.

[Pause for the usual "marketers whining about marketing" rants...]

It wasn't anything personal, IMO.

Andre's course is Autoresponder Madness. It's about how to write emails in Andre's soap opera style complete with cliff hangers and suspense that get people opening emails time after time.

First you need an Autoresponder, I recommend Aweber and they have a $1 trial, because it's easy to use and pretty powerful.

It doesn't write the emails for you. You'll have to do that yourself.

You could look at what successful marketers in your niche do and copy it with some tweaks to suit your own emails.

Whilst good headlines, copy and strong calls to actions do help they are limited in what they can do if you mess up the bit BEFORE a subscriber opts in.

If you're sending cold traffic to a squeeze page and trying to build a relationship and trust afterwards it's as good as raising the dead in most cases. People generally grab whatever freebie you offered as a bribe then 90% will rarely open or read follow ups.

If you're sending traffic to a blog, content rich site or through a content funnel which gives tons of value upfront you can gain their trust and build the relationship and they will willingly opt in to receive more emails from you.

Generally your list will be smaller from this method BUT more responsive. So they will open your emails and click on your links.

Bigger lists aren't always better.

Wow, some good responses. I like this forum. Stuart mentioned that you could look at what successful marketers in your niche do and copy it with some tweaks to suit your own emails. I actually thought about that myself - that I could subscribe to someone else's list (someone who knows what they're doing) and see how they are doing things. But, how would you find a successful email marketer in your niche? How do you know which ones know what they're doing?

Who often gets mentioned and linked to from other sites in the niche? This is a good place to start.

Ask on niche forums or social media groups who their favourite people / bloggers are in the niche.

One thing to do is pay attention to what the big marketers DO and not just to what they say.

Newsletter series, follow up emails
are all the same to me. All the
marketer is doing is updating the
subscriber on latest trends in the
industry or niche.

You can start with PLR autoresponder series if you are new to IM. Best to rewords the content and add in some more by researhing in forum.

First of all, NEVER use templates.

Secondly, every email series needs to have a PURPOSE.

Thirdly, every email series ought to provide VALUE yet build INTRIGUE for more.

Fourthly, don't barge them with emails everyday.

I think that will do for now.

Ask any successful email marketer. He will vouch for the above mentioned rules.

I guess it is just a matter of semantics but the term "newsletter series"
is not a common one because newsletters are seldom sent in a series
(one connected to the other to form a whole) fashion. Beyond that
you have been pointed to some great resources already--another
vote for ARM (Andre).

I see a newsletter as written fresh and timely rather than a series
fashion. You may write a lesson (e-course) in a series fashion
but a newsletter to me says, "news".

-Ray Edwards

Thanks a lot guys.

Yeah Ray I was actually thinking more along the lines of doing an e-course, I just didn't know what to call it other than newsletter. I was thinking the word newsletter wasn't the best word for it, but couldn't think of what else to call it. I guess "e-course" will do.

Wow quite the post!

First I use Aweber.

Second, you will need to be knowledgeable in the niche that you are involved with. Without the knowledge, you won't really have any value to share with your list.

Third: You should read about two or three books on 'copy' writing skills.

Because if you can't write good copy, your marketing won't do what you want it to do.

Copy Writers have a way of 'manipulating' human behavior.

All the major corporations (and the Government) utilize copy writers.

And that is how 3% of the population controls the other 97%.

Just Go to Aweber.com and learn , you will find anything you need

the email marketing company i`m working with, is very professional with good prices and they have their own templates if you would like to use them. also, their editor is very easy to use and you can upload your own html template as well. search for inwise, i`m sure you will find it at least ''okay''